Research Project Presentation

Local vs. chain donuts

analyzing consumer preferences

By Katie Johnson

December 2nd, 2024

INTRODUCTION

Brief explanation of the experiment's purpose, the debate between supporting local business vs choosing chain brands Hypothesis: Do consumers prefer the taste of local or chain donuts?

Holtman's Donuts

Krispy Kreme Doughnuts

Holtman's Donuts: The Best Donuts in Cincinnati OH

Krispy Kreme:Happiness through Doughnuts

Independent & Dependent Variables

1. Consumer Preference (Which donut tastes better? Which donut is higher quality?)

Type of Donut (Local vs Chain)

INDEPENDENT VARIABLE

DEPENDENT VARIABLE I

2. Time taken to acquire the donuts (Ordering, waiting in line, etc)

DEPENDENT VARIABLE II

Expectation:

- Test subjects will prefer the taste of the local donuts, and will guess that they are higher quality.- It will take longer to receive the local donuts from the store.

results

Subject Preferences

J.B: Preferred local, thought local was higher quality

T.H: Preferred local, thought local was higher quality

V.H: Preferred chain, thought chain was higher quality

H.C: Preferred chain, thought local was higher quality

M.L: Preferred local, thought chain was higher quality

Time Taken:

Took 25min to order and receive donuts.

Took 20min to order and receive donuts

What did we learn?

- Holtman's donuts are really good - Krispy Kreme donuts are also very good - There wasn't a huge difference in the time it took to get the donuts in either shop - You can't go wrong with either one!