Research Project Presentation

December 2nd, 2024

analyzing consumer preferences

Local vs. chain donuts

By Katie Johnson

INTRODUCTION

Brief explanation of the experiment's purpose, the debate between supporting local business vs choosing chain brands Hypothesis: Do consumers prefer the taste of local or chain donuts?

Krispy Kreme Doughnuts

Krispy Kreme:Happiness through Doughnuts

Holtman's Donuts

Holtman's Donuts: The Best Donuts in Cincinnati OH

Independent & Dependent Variables

DEPENDENT VARIABLE II

INDEPENDENT VARIABLE

Type of Donut (Local vs Chain)

DEPENDENT VARIABLE I

1. Consumer Preference (Which donut tastes better? Which donut is higher quality?)

2. Time taken to acquire the donuts (Ordering, waiting in line, etc)

- Test subjects will prefer the taste of the local donuts, and will guess that they are higher quality.- It will take longer to receive the local donuts from the store.

Expectation:

V.H: Preferred chain, thought chain was higher quality

T.H: Preferred local, thought local was higher quality

Took 20min to order and receive donuts

results

Subject Preferences

M.L: Preferred local, thought chain was higher quality

Time Taken:

H.C: Preferred chain, thought local was higher quality

Took 25min to order and receive donuts.

J.B: Preferred local, thought local was higher quality

- Holtman's donuts are really good - Krispy Kreme donuts are also very good - There wasn't a huge difference in the time it took to get the donuts in either shop - You can't go wrong with either one!

What did we learn?