Design Thinking

Put yourself in the shoes of your target audience. Understand their pain points and experiences. This step is about deeply understanding their needs.

This is the fun part! Brainstorm potential solutions. Don’t limit yourself to what’s practical or possible just yet. Encourage wild ideas — innovation often comes from places you least expect.

Based on the empathy phase, clearly articulate the problem you’re solving. A well-defined problem is halfway to a solution.

Take your ideas and start creating simple prototypes — a basic model of your solution. This could be a sketch, a digital mockup, or a physical representation. Prototypes help you test and explore ideas in the real world.

Test your prototype with real users. Gather feedback and make improvements. Don’t be afraid of failure here — the purpose is to learn quickly and improve your solution.