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TIMELINE WAY

Melissa Cline

Created on October 22, 2024

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Discover more than 1500 professional designs like these:

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Transcript

8 TIPS

to Drive Locally-Relevant Marketing While Maintaining Overall Brand Control

01

Establish Brand Guidelines

START

02

03

Provide Content and Templates
Make Content Easy to Localize

04

05

Empower Franchise Owners
Leverage Local Events

06

07

Track and Measure Success
Incorporate Local SEO

08

Adapt National Campaigns for Local Relevance

FINISH

An established brand guideline is a cornerstone for uniformity in communications. Consider developing image libraries, defining ideal lighting and mood for stock visuals, and establishing a design style for icons and illustrations. You also need to ensure all communications follow a tone and voice which aligns with the mother brand. A great way to manage this is to share templates for social media posts, responses, and reviews with franchisees.