TIMELINE WAY
Melissa Cline
Created on October 22, 2024
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Transcript
8 TIPS
START
Establish Brand Guidelines
01
Provide Content and Templates
02
Make Content Easy to Localize
03
Leverage Local Events
05
Incorporate Local SEO
06
Empower Franchise Owners
04
Track and Measure Success
07
Adapt National Campaigns for Local Relevance
08
to Drive Locally-Relevant Marketing While Maintaining Overall Brand Control
FINISH
An established brand guideline is a cornerstone for uniformity in communications. Consider developing image libraries, defining ideal lighting and mood for stock visuals, and establishing a design style for icons and illustrations. You also need to ensure all communications follow a tone and voice which aligns with the mother brand. A great way to manage this is to share templates for social media posts, responses, and reviews with franchisees.