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TIMELINE WAY
Melissa Cline
Created on October 22, 2024
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Transcript
FINISH
to Drive Locally-Relevant Marketing While Maintaining Overall Brand Control
08
Adapt National Campaigns for Local Relevance
07
Track and Measure Success
04
Empower Franchise Owners
06
Incorporate Local SEO
05
Leverage Local Events
03
Make Content Easy to Localize
02
Provide Content and Templates
01
Establish Brand Guidelines
START
8 TIPS
An established brand guideline is a cornerstone for uniformity in communications. Consider developing image libraries, defining ideal lighting and mood for stock visuals, and establishing a design style for icons and illustrations. You also need to ensure all communications follow a tone and voice which aligns with the mother brand. A great way to manage this is to share templates for social media posts, responses, and reviews with franchisees.