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Transcript

8 TIPS

START

Establish Brand Guidelines

01

Provide Content and Templates

02

Make Content Easy to Localize

03

Leverage Local Events

05

Incorporate Local SEO

06

Empower Franchise Owners

04

Track and Measure Success

07

Adapt National Campaigns for Local Relevance

08

to Drive Locally-Relevant Marketing While Maintaining Overall Brand Control

FINISH

An established brand guideline is a cornerstone for uniformity in communications. Consider developing image libraries, defining ideal lighting and mood for stock visuals, and establishing a design style for icons and illustrations. You also need to ensure all communications follow a tone and voice which aligns with the mother brand. A great way to manage this is to share templates for social media posts, responses, and reviews with franchisees.