Tableau de synthèse II
Lucie Morinval
Created on October 22, 2024
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Transcript
AUchan Saint-herblain
-49 537 habitants en 2021-fait partie de l'aire d'attraction de Nantes (324 204 habitants en 2021)-Croissance démographique de Saint-Herblain
Concurrents
Nécessité de veille commerciale généralisée et régulière pour collecter les infos de la concurrence qui est importante dans le secteur de Saint-Herblain
Saint-herblain
Implanté dans une zone commerciale -Depuis 1967-Grande surface de proximité
Horaires
-8h30-21h/21h30 -dimanche : 9h-12h30
Quelques chiffres
-Salariés : environ 350-CA : entre 80 et 100 millions d'€
Evolution prometteuse
Auchan Saint-Herblain est la grande surface de proximité par excellence pour le secteur de Nantes, donc démographie croissante --> de + en + de clients
Carrefour
Monopole d'ouverture le dimanche
Exclusivité en termes de drive (drive piéton en centre-ville)
auchan
Leclerc
SUPER U
Fermés les dimanches
Programme fidélité avec cashback
Avis Google : 3,5/5
Moins de salariés
Chiffre d'affaires moins important
MAIS drive, livraison, location d'utilitaires et programme fidélité
Développement e-commerce (drive, click&collect, livraison)
GENERAL IDEA
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Complementary
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum euismod venenatis euismod. Donec commodo rhoncus diam, vel ullamcorper odio ornare id. Sed ut massa ultrices, tempus nisi quis, semper est.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum euismod venenatis euismod. Donec commodo rhoncus diam, vel ullamcorper odio ornare id. Sed ut massa ultrices, tempus nisi quis, semper est.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum euismod venenatis euismod. Donec commodo rhoncus diam, vel ullamcorper odio ornare id. Sed ut massa ultrices, tempus nisi quis, semper est.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum euismod venenatis euismod. Donec commodo rhoncus diam, vel ullamcorper odio ornare id. Sed ut massa ultrices, tempus nisi quis, semper est.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum euismod venenatis euismod. Donec commodo rhoncus diam, vel ullamcorper odio ornare id. Sed ut massa ultrices, tempus nisi quis, semper est.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum euismod venenatis euismod. Donec commodo rhoncus diam, vel ullamcorper odio ornare id. Sed ut massa ultrices, tempus nisi quis, semper est.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum euismod venenatis euismod. Donec commodo rhoncus diam, vel ullamcorper odio ornare id. Sed ut massa ultrices, tempus nisi quis, semper est.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum euismod venenatis euismod. Donec commodo rhoncus diam, vel ullamcorper odio ornare id. Sed ut massa ultrices, tempus nisi quis, semper est.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum euismod venenatis euismod. Donec commodo rhoncus diam, vel ullamcorper odio ornare id. Sed ut massa ultrices, tempus nisi quis, semper est.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum euismod venenatis euismod. Donec commodo rhoncus diam, vel ullamcorper odio ornare id. Sed ut massa ultrices, tempus nisi quis, semper est.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum euismod venenatis euismod. Donec commodo rhoncus diam, vel ullamcorper odio ornare id. Sed ut massa ultrices, tempus nisi quis, semper est.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum euismod venenatis euismod. Donec commodo rhoncus diam, vel ullamcorper odio ornare id. Sed ut massa ultrices, tempus nisi quis, semper est.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum euismod venenatis euismod. Donec commodo rhoncus diam, vel ullamcorper odio ornare id. Sed ut massa ultrices, tempus nisi quis, semper est.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum euismod venenatis euismod. Donec commodo rhoncus diam, vel ullamcorper odio ornare id. Sed ut massa ultrices, tempus nisi quis, semper est.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum euismod venenatis euismod. Donec commodo rhoncus diam, vel ullamcorper odio ornare id. Sed ut massa ultrices, tempus nisi quis, semper est.
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- Visit the Analytics settings;
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- Let the communication flow!
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Here you can include a relevant fact to highlight
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- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Here you can include a relevant fact to highlight
Here you can include a relevant fact to highlight
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Here you can include a relevant fact to highlight
Here you can include a relevant fact to highlight