Informative spch- networking

The Role of Networking in Landing Job Referrals

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Unlocking Career Opportunities through Connections

Zoë Cortes

Unlocking Career Opportunities through Connections

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Hidden Job Market

Case Study/ Examples

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The power of Personal Recommondations

Call to Action

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Strategies for Networking

Conclusion

Unlocking the Hidden Job Market

70-80% of job openings are never posted online.

Source: Yale University Career Strategy

WHY IT MATTERS:

• Most positions are filled through internal referrals and networking.
• Building connections can lead you to opportunities that aren't visible on job boards.

Your network is your net wort!

Why Personal Recs Matter

Higher Chances of Getting an Interview:Candidates with referrals are 5 times more likely to get an interview.

Credibility Boost: A referral can be more powerful than a polished resume.

(Source: Erin's 2024 Employee Referral Statistics)

Job Offer

Interview

Referral

Networking

Referrals are the new resume

Trust Factor: A personal recommendation shows that someone trusts you and believes in your skills.

How to Network Effectively

Key Strategies

• Quality over Quantity
• Follow Up
• Attend Events

Instead of handing out your business card to everyone, focus on having deeper conversations with fewer people. Reference something from your conversation to make the message personal. Use platforms like LinkedIn to connect with professionals and ask for informational interviews.

"Networking is about planting relationships, not harvesting deals"

Meet Sarah: Case study

Sarah was an ambitious marketing graduate struggling to find a job through traditional online applications. After months of no responses, she shifted her focus to networking.

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'Including quotes always strengthens our presentation. It breaks the monotony'

'Your content is liked, but only hooks if it's interactive'

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Real-Life Success: Networking in Action

Attended Industry Events

Followed Up and Built Relationships

Referral to Dream Job

Quote

Eventually, when a job opening arose at a prominent marketing firm, the connection she made referred her directly to the hiring manager, leading to an interview—and a job offer!

Sarah started attending marketing conferences and LinkedIn webinars. Through these events, she made valuable connections with industry leaders.

Sarah followed up with one of the speakers from a webinar, starting a genuine conversation about industry trends. Over time, she built a strong relationship.

"Opportunities don’t float like clouds in the sky. They’re attached to people"

Take the First Step: Build Your Network

Leverage LinkedIn

The best way to predict the future is to create it.

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Start connecting with professionals in your field and reach out for informational interviews.

Attend Networking Events

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Look for local or virtual industry events, conferences, or meetups. Actively participate and introduce yourself to new contacts.

Follow Up and Nurture Relationships

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Send follow-up messages after events and keep the conversation going with people you meet. Networking is about consistency, not one-time interactions.

Ask for Referrals (When Appropriate)

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Once a relationship is established, don’t be afraid to ask for a referral if you know of an opportunity that matches your skills.

Networking: Your Gateway to Job Opportunities

Networking is not just about meeting people; it’s about building meaningful connections that open doors to job opportunities through referrals.

Success isn’t just about what you know; it’s about who you know.

The Hidden Job Market – Many job openings are never publicly posted, and networking is essential to access these opportunities. The Power of Personal Recommendations – Referrals drastically increase your chances of landing interviews and securing job offers. Strategies for Effective Networking – Focus on building genuine relationships, following up, and attending industry events to grow your professional network. Real-Life Success Stories – Networking has led countless individuals to job referrals and career breakthroughs.

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Thank you

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