Sustainability: Branding?
Fashion Brand Management Map
Course Objectives
Today's Focus
Consumers
Symbolism
Distinctive Elements
Consistency
Metrics (KPI)
NOT controlled by the Brand
Experiences
Controlled by the Brand
Digital
Physical
Strategies
Omni-Channel
Products
Branding in Context
Consumers Products Mid-Term
Consumers
What do fashion consumers think about sustainabiliity?
Aware
Unaware
Expert
Dedicated
Uninterested
Interested
Consumers
What do YOU think about sustainabiliity?
Aware
Unaware
Expert
Dedicated
Uninterested
Interested
Products
What do fashion firms (product sellers) think about sustainabiliity?
Products
Symbolic Interactionism Revisited
Products
What is Greenwashing?
Products
How to start checking?
Sustainability Ranking and Opinion Statement
Purpose
This assignment is to assess and further develop your understanding of fashion branding in the context of sustainability. You will be required to research and analyze various fashion brands based on their sustainability practices and articulate your personal opinion on the importance of sustainability in branding and its relationship with relevant definitions and concepts we have discussed so far.
Sustainability Ranking and Opinion Statement
Single Submission
You are invited to submit as groups! Non-contributing members will be invited to complete single submissions Let me know which you're doing!
Groups (2-3 members)
Groups (4-5 members)
A media format (video, playlist with accompanying descriptions, blog, etc.)
Course Objectives
- Identify basic terminologies and concepts in fashion branding and marketing
- Explain the importance of brand experience in establishing brand equity and salience
- Comprehend different types of brand strategies and their key benefits and costs
- Identify the characteristics of highly effective brand communication
- Explore the future of digital brand communication in the light of constant changes in the retail environment
- Develop a successful fashion brand omnichannel launch strategy designed to enhance sales and profits
A skit. You may turn in a written play or perform it. Performing it will grant you more lenient grading:)
A video essay in your own voice (not formal; conversational)
Sustainability Branding
Sarah West Hixson
Created on October 22, 2024
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Transcript
Sustainability: Branding?
Fashion Brand Management Map
Course Objectives
Today's Focus
Consumers
Symbolism
Distinctive Elements
Consistency
Metrics (KPI)
NOT controlled by the Brand
Experiences
Controlled by the Brand
Digital
Physical
Strategies
Omni-Channel
Products
Branding in Context
Consumers Products Mid-Term
Consumers
What do fashion consumers think about sustainabiliity?
Aware
Unaware
Expert
Dedicated
Uninterested
Interested
Consumers
What do YOU think about sustainabiliity?
Aware
Unaware
Expert
Dedicated
Uninterested
Interested
Products
What do fashion firms (product sellers) think about sustainabiliity?
Products
Symbolic Interactionism Revisited
Products
What is Greenwashing?
Products
How to start checking?
Sustainability Ranking and Opinion Statement
Purpose
This assignment is to assess and further develop your understanding of fashion branding in the context of sustainability. You will be required to research and analyze various fashion brands based on their sustainability practices and articulate your personal opinion on the importance of sustainability in branding and its relationship with relevant definitions and concepts we have discussed so far.
Sustainability Ranking and Opinion Statement
Single Submission
You are invited to submit as groups! Non-contributing members will be invited to complete single submissions Let me know which you're doing!
Groups (2-3 members)
Groups (4-5 members)
A media format (video, playlist with accompanying descriptions, blog, etc.)
Course Objectives
A skit. You may turn in a written play or perform it. Performing it will grant you more lenient grading:)
A video essay in your own voice (not formal; conversational)