Interior design catalog

Creating Engaging Websites for Furniture Buyers

Goals for 2025 R&A Websites

01

The Big Questions

Introduction

How can we effectively leverage our websites to drive interest and sales for our furniture collections?What innovative features can we implement on our website that help to get customers about our client's furniture offerings that are easily adaptable?How do we create a compelling online experience that translates into foot traffic to client's stores?

01

The Big Idea

Introduction

Create more interesting & dynamic designs using the tools we already have to help get customers interested in our client's brands and have them shop more both in-store and online. Use new and current resources to help figure out what customers really want in a furniture shopping experience and create a helpful and well-thought website for them.

02

Web Goals 2025

Living room

Modern & Eye-Catching DesignsTransform our websites into stunning showcases that captivate visitors.Enhanced, Indivudual Product PagesCreate immersive pages that highlight features and resonate with customers.Engaging User ExperiencesDynamic elements to keep customers exploring and returning.

03

The How

Living room

Dynamic Homepages + Unique Product Pages + Improved overall layouts

• Utilize Elementor for scheduling and HTML blocks on Homepages.
• Collaborate with Marketing for seasonal and holiday product rotations.
• Use built-in layouts for unique product pages per client including category pages
• Explore new sorting/display methods for products.
• Develop new Custom Order, About Us, Brands, etc ("standard" pages) Layouts that can be easily customized to each client

Improved User Experience

• Analyze performance data for insights.
• Implement tools for capturing user data to enhance navigation and design.
• Increased SEO content optimization to target local customers
• Focus on mobile-first design - larger buttons, less clutter

04

The Plan

Introduction

Phase 1: Research and Planning

• Identify seasonal trends and client needs.
• Investigate design trends from local and large furniture companies.
• Research further tools that can utlized for customer data

• Create Spreadsheet / tasks for updating older sites

Phase 2: Development

• Create new sites with the updated layouts and HTML blocks for dynamic sections + select older sites
• Create streamlined layouts for standard pages and save in R&A Creative
• Put in new user tracking tools

Phase 3: Testing and Optimization

• Analyze user data and gather feedback
• Make adjustments to layouts based on performance metrics

06

Questions

Any questions?