PRESENTACIÓN McLaren

mclAren

Mariana Nogueira nº14/ Sarah Barbosa nº 20

Presentación

Presentación McLaren

Good morning! Today, we will explore the fascinating history and impact of McLaren, one of the most iconic brands in motorsport and automotive technology. Since its founding in 1963, McLaren has stood out not only on the Formula 1 tracks but also in the production of high-performance supercars. We will discuss the company's innovative journey, its achievements in racing, the technological advancements that have revolutionized the industry, and, of course, the legacy that continues to inspire speed and engineering enthusiasts around the world.

Introducción

Presentación McLaren

fundation

cars

new phase and the future

McLaren f1 and diversificationn

partnerships

Ron Dennis in formula 1

Bruce McLaren

índice

Bruce McLaren was a young and talented driver who, in 1959, became the youngest winner of a Formula 1 Grand Prix at the time. In 1963 he founded Bruce McLaren Motor Racing in Woking, England. Initially, the team competed in several categories, such as the Can-Am (Canadian-American Challenge Cup), where it achieved great success, winning championships between 1967 and 1971. The team debuted in Formula 1 in 1966, but it was in 1968 that it reached the his first victory, at the Belgian Grand Prix, with Bruce McLaren at the wheel. Sadly, Bruce died in 1970 while testing a Can-Am car, but his team continued to grow under the leadership of people like Teddy Mayer and Ron Dennis.

fundation

Presentación Motor

Bruce McLaren was a Formula 1 driver and the founder of the McLaren team. Born in New Zealand in 1937, he excelled in racing, achieving numerous victories and technological innovations. He founded Bruce McLaren Motor Racing in 1963, which became one of the leading F1 teams. Unfortunately, he passed away in an accident in 1970, but his legacy and passion for speed live on in the McLaren brand.

bruce mclaren

Presentación Motor

Ron Dennis is an icon of Formula 1, known for his leadership at McLaren from 1981 to 2016. He transformed the team into a global powerhouse, winning multiple drivers' and constructors' championships. Dennis introduced innovations in management and technology, establishing partnerships with brands like Honda and Mercedes. His intense style and pursuit of excellence shaped McLaren and left a lasting impact on motorsport.

Ron Dennis in formula 1

Presentación Motor

McLaren F1 is a renowned Formula 1 team known for its success and technological innovation. Founded in 1963, it has won multiple drivers' and constructors' championships, excelling in research and development of high-performance cars. Beyond racing, McLaren has diversified its operations, including the production of supercars like the McLaren P1 and 720S, as well as projects in technology and entertainment, strengthening its brand and innovation across various sectors.

McLaren f1 and diversificationn

Presentación Motor

McLaren has several strategic partnerships that have contributed to its success. Honda: An iconic partnership in the 1980s, resulting in multiple championships. Mercedes-Benz: Providing engines since 1995, bringing many victories and titles. TAG Heuer: Partner in timing and sponsorship. British American Tobacco: Significant sponsorship during the "West" era. SAP: Collaboration on technology solutions and performance analysis. Nikon: Providing photographic equipment to document events. These partnerships have helped McLaren stand out both on the track and as an innovative brand in the automotive sector.

partnerships

Presentación Motor

McLaren is in a new phase focused on innovation and sustainability, aiming to strengthen its position in Formula 1 and the supercar market. Key Initiatives: Sustainability: Reducing carbon footprint. F1 Performance: Investments in research to improve competitiveness. Technological Innovation: Use of AI and data analysis. Supercar Expansion: Launch of hybrid models. Strategic Partnerships: Collaborations for development . McLaren aims to lead in innovation while maintaining its commitment to excellence in the future.

new phase and the future

Presentación Motor

f1

speedtail

625

570s gt4

765lt

720s spider

costumer rancing

cars

MCL38

Presentación Motor

thanks