Fast fashion Sofia

Fast fashion

Fast fashion refers to the rapid production of inexpensive, low-quality clothing designed to follow trends.

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Sofia Barone, Luca Eugeni; Giorgia Zanecchia and Ylenia Khaloo

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Introduction

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Introduction

• Definition

• Global impact

• Environmental damage

• Labor explotaition

• Social consequences

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Introduction

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Buy and sell "second hand" clothes

1. Mercatopoli, Kecé and Mercatino Franchising

2. Vinted, Wallapop and Zalando

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Introduction

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Lower prices on the market

Reducing packaging

Discounts and promotions

Collaborations with large brands

Creating basic lines

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Supporting ethical fashion

3. Using organic materials

1. Sustainable brands

2. Promoting high-quality clothing

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Introduction

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