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Transcript

L'ARGUMENTAIRE DE VENTE

LA METHODE CAP

L'ARGUMENTAIRE

LE PROCESSUS D'ARGUMENTATION

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L'ARGUMENTAIRE

L'ARGUMENTAIRE PERMET DE DEMONTRER AU CLIENT QUE LA SOLUTION PROPOSEE EST LA PLUS ADAPTEE A SA PROBLEMATIQUE.ON UTILISERA LA METHODE CAP PAR EXEMPLE :

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