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Transcript

Team pics

The big idea
“Imperfection inspires invention, imagination, creativity. It stimulates.The more I feel imperfect, the moreI feel alive.”
- just like Polaroid Photography.
Real Life is messy and unexpected.It's beautifully imperfect

+ info

The imperfect

A style that everyone is familiar with and is known across the generations is Polaroid. It's that warm, nostalgic and not so perfect form of photography that captures us in a relatable light.We feel this is the perfect medium to bring out the playful creative in all of us, showcasing that side of us that others can really resonate with.

One of the great things about Polaroid is you never know what effects you might achieve

Capture Real Life

We want our team pics to stand out from the rest, to be different, individual and fun to fit our brand.Team pics should really represent who we are and what we are about. Our previous website had the most footfall through the team page, this can only indicate that people want to see the faces behind the work. So, why not give them the inside scoop with a more playful and relatable angle!

Full - captures all of you and your personality. One to have some real fun with!

Portrait - captures a direct and intimate shot, putting a name to a face.

What we need

Some monies

Our idea isn't a bank breaker but it would be great to get an idea of where we stand to acheive the best results.

Away day take over!

We need a day where all like minders are together (as many as possible). A creative takeover to get everyone hyped for pics.

Polaroid cameras

We have a few in mind but we will also need plenty of film to allow for mistakes and retakes or each individual.

Great location

Without even a second thought, location is key for the photography.London is most imperfect locations for the day.

How we do it

1- Away day

Otis and Alix will lead the imperfect away day. The day will be interactive and fun but will need clear direction for us to achieve the desired results.

3 - Explore

In our groups we are sent out into the world to capture shots of eachother, we require at least one Portrait and Full shot per team member.

2 - Groups

For the idea to work, we will need to break into groups of 5-6. Each group will have a camera, and each individual will have their own amount of film. A creative will be assigned to each group to help art-direct the process.

4 - Results

We reconvene to pin up all our photos on a board and gather around to see the results we've achieved. We understand that people may feel uneasy about their own pictures, so we will be sensitive to that and can help choose the right photos individually.

Location

London: Camden, Shorditch, Brick Lane, Soho...

Requirements
The unexpected

+ info

Portrait

You are free to be creative with this but we would like it so that you capture the majority of individual in the viewfinder

The face of the individual needs to be central within the viewfinder allowing comfortable space around the head

Full
New starters

or

Whenever a new starter joins we send out one of the cameras and some film and give them the guidelines for the photos required and they get their friends or family to capture them and then send them back with the camera.

Our recommendation

We wait until the next away day, bring the cameras and designate a time slot for the the new starters. Then they can be taken out in a group supervised by a creative who can take them through the process and get their photos sorted.

Timeline

JAN

First away day of the year we take over and get snapping!

FEB

Get the images scanned and uploaded to the new team page.

APR

Next away day we take out any new starters to have their pics taken.

MAY

Get the new images scanned and uploaded to the team page.

JUL

More new starters more away day pics and so on...

Costs

There will of course be a few costs that we will need to consider, things such as the camera's, this will only be a one off cost whereas the film we use will need to be replenished to get snaps of the new starters.

Start snappin'

Viewfinder

The style

What we need

How we do it

Location

Requirements

New starters

Timeline

Costs

Embedded content

Social Network
Music
Map

Good to know: Polaroid is an instant form of photography, one that can be seen shortly after taking the photo, this will allow us to correct or retake any photos that just don't hit the mark.

Tips: There are a few on this link that may help when it comes to taking your photos and getting the best shots.