PROIECT MPAP

TIMOFTE NARCISA

ANALIZĂ IMPLICAȚIILOR PLANIFICĂRII STRATEGICE ASPURA PERFORMANȚEI ENTITĂŢII ȘI ROLUL SĂU

CUPRINS

1. Ce este managementul strategic?

3. Componentele care alcatuiesc o strategie

4. Analiza SWOT

5. Studiu de caz

7. Bibliografie

6. Concluzii

2. Planificarea Strategică.

Info

1. Ce este managementul strategic?

• Managementul strategic este un proces complex și dinamic prin care organizațiile stabilesc și implementează strategii pe termen lung.

• Peter Drucker; Philip Selznick

• Acest proces include diverse analize.

• Managementul strategic este esențial pentru a ghida organizațiile în navigarea într-un mediu de afaceri în continuă schimbare

2. PLANIFICAREA STRATEGICĂ

• Planificarea strategicã este un proces prin care o entitate îsi stabileste strategia ori directia strategică.

Planificarea strategicã este imbinarea a doua repere importante

• Ce facem?
• Pentru cine facem?
• Cum putem ajunge foarte buni in ceea ce facem?

Planificarea strategica are o serie de principii

• Gandirea strategica trebuie sa reprezinte baza, punctul de plecare al unei entitati pentru ca aceasta sa poata supravietui in conditiile unui mediu schimbator.

3. Componentele care alcatuiesc o strategie

• Viziunea este proiectia pe care compania o are pentru viitor.

• Misiunea este scopul sau responsabilitatile pentru care aceasta structura a fost creata.
• Valorile unei organizatii reflecta credintele pe care o organizatia se bazeaza

VIZIUNEA

OBIECTIVELE si RESURSELE.

MISIUNEA si VALORILE

• Obiectivele reprezinta directiile in care o organizatie doreste sa ajunga.
• Resursele sunt o parte definitorie in elaborarea unei strategii.

4. Etape pentru elaborarea unui plan strategic

Analiza situatiei actuale include:

2. Analiza SWOT

3. Analiza pietei

4. Pozitionare - analiza perceptiilor

5. Surse de informatii.

1. Analiza tendintelor din sectorul în care organizatia functioneaza

Partea incipientã a unui plan strategic poate cuprinde o analiza a situatiei actuale în care se afla si analiza unui planul strategic - pe termen mediu (3/5 ani)

5. ANALIZA SWOT

joacă un rol esențial în procesul de planificare strategică, fiind un instrument de evaluare a contextului intern și extern în care activează o entitate.

Punctele forte:

• În procesul de planificare strategică, punctele forte sunt baza pe care se construiește o strategie eficientă

Punctele slabe

• sunt acele aspecte interne care pot îngreuna realizarea obiectivelor

Oportunitățile:

• sunt elementele externe favorabile care pot fi exploatate pentru a crește performanța sau pentru a obține avantaje

Amenințările:

• sunt factorii externi care pot influența negativ performanța entității

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5. ANALIZA SWOT

• Analiza SWOT sprijină planificarea strategică.

• SWOT facilitează luarea deciziilor strategice informate și permite o adaptare rapidă la schimbările pieței.

• Analiza SWOT și planificarea strategică sunt două procese interconectate

6. STUDIU DE CAZ: COCA - COLA

Un produs dorit de majoritatea lumii nu e singurul obiectiv de care aceasta are nevoie pentru a deveni un brand valoros. Coca-cola a utilizat strategii-cheie care au adus compania pe culmile succesului, la nivel global.

Printre cele mai bune strategii se enumera strategia de diferentiere.

Conducerea low-cost.

strategii aplicate atât operatorilor locali, cât si celor internationali.

O strategie este cea de focalizare

Coca-Cola investeste foarte multe resurse

comunicarea deschisã a facut loc ideilor inovatoare.

Strategiile sunt pe primul loc.

ANALIZA SWOT COCA COLA

Punctele forte:

• Recunoaștere globală a brandului
• Lider pe piață
• Rețea puternică de distribuție

Punctele slabe

• impactul asupra sănătății
• Impact ecologic ridicat
• Concurenta

Oportunitățile:

• Creșterea cererii pentru băuturi sănătoase
• Extindere pe piețele emergente

• Inovație și dezvoltarea de produse

Amenințările:

• Creșterea costurilor materiilor
• Crize de imagine

• Schimbarea preferințelor consumatorilor

Info

CONCLUZII

• Oferă o imagine de ansamblu clară asupra mediului intern și extern al organizației

• Ajută la identificarea oportunităților și amenințărilor

• Îmbunătățește procesul de luare a deciziilor prin fundamentarea acestora pe date și analize precise

• Toate acestea contribuind direct la succesul și sustenabilitatea pe termen lung.

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ACTIVITATE INTERACTIVA

• Gândiți-vă la o analiză SWOT într-un domeniu medical, public sau profesional.

• Faceți o analiză SWOT pentru un subiect la alegere, cu minim 2 puncte pentru fiecare punct din S.W.O.T.

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7. BIBLIOGRAFIE

• http://www.editura.ubbcluj.ro/bd/ebooks/pdf/1826.pdf

• Suportr de curs Managementul Performanței in Administrația publica, Ana - Maria Bercu

• Teza de doctorat, https://doctorat.ubbcluj.ro/sustinerea_publica/rezumate/2011/management/Rezumat_Ro%20-%20Oana%20Adriana%20Gica.pdf

VA MULTUMESC!!!

The step-by-step interactive visual communication:

• Plan and structure your communication.
• Prioritize and give visual weight to the main points.
• Define secondary messages with interactivity.
• Establish a flow throughout the content.
• Measure the results.

Did you know... We retain 42% more information when the content moves? It is perhaps the most effective resource for capturing youraudience's attention.

• Improve communication on any topic.
• Matches your audience...
• And makes them part of the message.
• Has a color suitable for its theme.
• Represents data with graphics.
• Uses timelines to tell stories.

Did you know... We retain 42% more information when content is in motion? It's perhaps the most effective resource for capturing the attention of your audience.

Basic Concepts

• We are visual beings. We are capable of understanding images from millions of years ago, even from other cultures.
• Narrative beings. We tell thousands and thousands of stories. ⅔ of our conversations are stories.
• Social beings. We need to interact with each other. We learn collaboratively.
• Digital beings. We avoid becoming part of the content saturation in the digital world.
• Creative beings. Fun is needed for creativity, creativity for innovation, innovation for success... Fun is success.

• Explorer beings. We turn visual communication into an experience when we add interactivity, animation, and storytelling.

Pro Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.

Write a greatheadline

We are visual beings. We are able to understand images from millions of years ago, even from other cultures.

Social beings. We need to interact with each other. We learn collaboratively.

Digital beings. We avoid being part of the content saturation in the digital world.

Write agreat headline

• We are visual beings. We are capable of understanding images from millions of years ago, even from other cultures.
• Narrative beings. We tell thousands and thousands of stories. ⅔ of our conversations are stories.
• Social beings. We need to interact with each other. We learn collaboratively.
• Digital beings. We avoid being part of the content saturation in the digital world.
• Creative beings. Fun is needed for creativity, creativity for innovation, innovation for success... Fun is success.

Did you know... We retain 42% more information when content is moving? It is perhaps the most effective resource for capturing your audience's attention.

With this feature... You can add additional content that excites the minds of your audience: videos, images, links, interactivity... Whateveryou want!

• Plan the structure of your communication.
• Prioritize and give visual weight to the main points.
• Define secondary messages with interactivity.
• Establish a flow through the content.
• Measure the results.

With this feature... You can add additional content that excites the minds of your audience: videos, images, links, interactivity... Whateveryou want!

• Plan the structure of your communication.
• Prioritize and give visual weight to the main points.
• Define secondary messages with interactivity.
• Establish a flow throughout the content.
• Measure the results.

With this feature... You can add additional content that excites the minds of your audience: videos, images, links, interactivity... Whatever you want!

The step-by-step interactive visual communication:

• Plan and structure your communication.
• Prioritize and give visual weight to the main points.
• Define secondary messages with interactivity.
• Establish a flow throughout the content.
• Measure the results.

Did you know... In Genially you will find more than 1,000 templates ready to showcase your content and 100% customizable, which will help you tell your stories?

• Improve communication on any topic.
• Match with your audience...
• And involve them in the message.
• Has a color suitable for its theme.
• Represents data with graphics.
• Uses timelines to tell stories.

Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and interacts with it.

Did you know... We retain 42% more information when the content moves? It is perhaps the most effective resource for capturing youraudience's attention.

• Improve communication on any topic.
• Matches your audience...
• And makes them part of the message.
• Has a color suitable for its theme.
• Represents data with graphics.
• Uses timelines to tell stories.

Professional Skills

Write a great headline

Write a great headline

Write a great headline

Write a great headline

Disciplines like Visual Thinking facilitate visually rich note-taking thanks to the use of images, graphics, infographics, and simple drawings. Go for it!

Do you feel like your text is still missing something? Add animation to capture your audience.

Bring your creation elements to life with animation. It's impossible not to pay attention to moving content!

Write a great text by clicking on Text in the left sidebar. Note: fonts, size, and color should suit the theme you are addressing.

The step-by-step interactive visual communication:

• Plan and structure your communication.
• Prioritize and give visual weight to the main points.
• Define secondary messages with interactivity.
• Establish a flow throughout the content.
• Measure the results.

With this feature... You can add additional content that excites the minds of your audience: videos, images, links, interactivity... Whateveryou want!

• Plan the structure of your communication.
• Prioritize and give visual weight to the main points.
• Define secondary messages with interactivity.
• Establish a flow through the content.
• Measure the results.

Tools and Resources

Did you know...90% of the information we assimilate comes through sight? Visual resources are very helpful to reinforce your message: images, illustrations, gifs, videos... Not only because they remain in memory, but also because they are more attractive and easier to understand.

• It is clear and structured
• Tells stories hierarchically.
• Matches your audience.
• Adapts fonts and color to the theme.
• Includes images and entertains.
• Represents data with graphics.
• Uses timelines.
• Is animated and interactive.
• Excites the brain through multimedia elements.
• Does not exceed with bullet points 🙃​.

Info

Practical Examples

Your content is liked, but it only engages if it's interactive. Capture the attention of your audience with an interactive photograph or illustration.

We are visual beings.We are capable of understanding images from millions of years ago, even from other cultures.

Narrative beings.We tell thousands and thousands of stories. ⅔ of our conversations are stories.

Social beings.We need to interact with each other. We learn collaboratively.

Digital beings.We avoid being part of the content saturation in the digital world.

With this function... You can add additional content that excites your audience: videos, images, links, interactivity... Whatever you want!

Did you know... The window allows you to add more extensive content. You can enrich your genially by incorporating PDFs, videos, text... The content of the window will appear when clicking on the interactive element.

Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and interacts with it.

Did you know... We retain 42% more information when the content is in motion? It's perhaps the most effective resource to capture the attention ofyour audience.

The step-by-step interactive visual communication:

• Plan and structure your communication.
• Prioritize and give visual weight to the main points.
• Define secondary messages with interactivity.
• Establish a flow throughout the content.
• Measure the results.

Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and interacts with it.

Did you know... In Genially you will find more than 1,000 templates ready to showcase your content and 100% customizable, which will help you tell your stories?

• Improve communication on any topic.
• Match with your audience...
• And involve them in the message.
• Has a color suitable for its theme.
• Represents data with graphics.
• Uses timelines to tell stories.

Did you know... The window allows you to add more extensive content. You can enrich your genially by incorporating PDFs, videos, text… The content of the window will appear when clicking on the interactive element.

With this feature... You can add additional content that excites the minds of your audience: videos, images, links, interactivity... Whateveryou want!

• Plan the structure of your communication.
• Prioritize and give visual weight to the main points.
• Define secondary messages with interactivity.
• Establish a flow throughout the content.
• Measure the results.

The step-by-step interactive visual communication:

• Plan and structure your communication.
• Prioritize and give visual weight to the main points.
• Define secondary messages with interactivity.
• Establish a flow throughout the content.
• Measure the results.

Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.

With this function... You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!