Essential Presentation

Blog feature: Pinterest

Sahara Islam

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Goals- Help users discover new things, help advertisers reach consumers, Creating a platform where users can be seen and valued

Mission Statement

To bring everyone the inspiration to create the life they love! Inspiration starts with inclusion. Everyone should be able to search, save and shop some of the best ideas in the world.

History: Pinterest was co-founded by Ben Silbermann, Paul Sciarra, and Evan Sharp in March 2010.What made Pinterest so popular?Pinterest became popular because of the possibility of using ideas through images, providing users with a feed of inspiration.

Pinterest is the world's 15th most used platform in 2024 and is now also a multi-billion dollar business.

Diversification of content, offering videos, animated GIFS and other interactive elements.

How has pinterest evolved over time?

Advantages of the platform: Pinterest users will often look and search for specific topics and interests, making it easier to reach your target audience effectively. There is also SEO Benefits as Pinterest is also created to be a search engine. You can optimize your pins with keywords that are relevant and you can improve your visibility not only on Pinterest but in search engines as well.

Disadvantages of this platform: Building a presence on this platform requires you staying committed as it take so much time.Pinterest also doesn't have parental controls which can be problematic as kids can stumble upon inappropriate content.The platforms algorithim can be very difficult to navigate.

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Thank you for listening!