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Book Review Breakout - Gamify

Ashton Fisher

Created on October 20, 2024

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Transcript

breakout: Book Review

The

Gamify

dungeon

Start game

Book Summary

A Book Review of Brian Burke's Gamify

Click the title to listen and open the window to read about Gamify

Next

In summary, Gamify is not just a theoretical exploration but a comprehensive guide that empowers readers to harness the power of game mechanics to create engaging and rewarding experiences. It is an essential resource for anyone interested in leveraging gamification to drive engagement and motivation. Now for the game: Collect the 4 gems, and knowlegde about Burke's book, to assemble the ultimate weapon and defeat the dragon hiding in the dungeon.

Start game

Thank goodness you’re here! We need your help! You need to find the 4 Knowledge Gems so that the sword of wisdom has enough power and then defeat the fearsome dragon that is terrorizing our people…

The dragon keeps roaring about Gamification: The use of game mechanics and experience design to digitally engage and motivate people to achieve their goals. Help us, only a person like you can do it!

Of course!

No thank you, I’ll pass

Ouch! I thought you were cool ... What will become of us!

Hehehe, I was kidding. Ahem, of course I’ll help you

I knew you would not fail me! Thanks a lot! Here is the sword of wisdom. Now gather the Knowledge Gems to complete it and defeat the Gamify dragon.

LEVEL 1 - Key Points GEM

Key Points GEM

Watch out, a wandering skeleton is in your way! Get the key points gem by passing a quiz...

Start level

Where do you think you’re going, mortal?! You won’t be worthy of the Key Points Gem until you get all my questions correct. Do you dare to try?

What is Gamification?

The use of game mechanics and experience design to digitally engage and motivate people to achieve their goals

The cultural phenomenon of adults choosing to play video games.

True or False: ensuring activites and tasks are purpose-driven motivates participants. Gamification is focused on motivating players to achieve their own goals, not just organizational objectives.

False

True

Fill in the blank: Effective gamification taps into ______________________ like autonomy, mastery, and purpose, rather than relying on extrinsic rewards.

Intrinsic Motivators

Money

True or False: The player engagement model determines how players interact with the gamified solution, balancing collaboration and competition.

False

True

What term describes "Successful gamification that puts players' motivations and goals first in the design process"

Player-Centric Design

Primary Goal Setting

Congratulations!! Here is your reward, you have earned it

Hahahaha, what did you say? ...

Oh, I've lost my mind, give me another chance!

LEVEL 2 - AIR GEM

Recommendation GEM

Choose the image that best matches the text to get out of the room alive and get the next gem

Start level

I would strongly recommend this book to others in our program.

Burke provides valuable insights into the core principles of effective gamification, emphasizing the importance of aligning player goals with organizational objectives.

The book offers practical guidance for designing and implementing gamified solutions, making it an essential resource for anyone interested in leveraging gamification to drive engagement and motivation.

Furthermore, Burke’s writing is accessible and engaging, making complex concepts easy to digest. He balances insightful theory with an approachable style, ensuring that both novices and experienced practitioners can benefit from his insights. This balance is particularly valuable for readers in our program, as it encourages deeper reflection on how gamification can be utilized across different settings.

Additionally, Burke addresses common pitfalls and challenges in gamification, equipping readers with the foresight to navigate potential obstacles. His emphasis on continuous iteration and user feedback ensures that the gamified solutions remain relevant and effective over time

You got the Recommendation Gem!

GAME OVER

Try Again

Exit

GAME OVER

Try Again

Exit

LEVEL 3 - WATER GEM

Quotes GEM

Drag the light to find the correct answer

Start level

Recycling

Agriculture

Engagement

Search for a word related to "At its core, gamification is about engaging people on an emotional level and motivating them to achieve their goals"

Guitar

Sofa

Goals

Search for a word related to "Gamification must start and finish with a purpose that is centered on achieving meaningful player goals."

Tile

Paper

Chunking

Search for a word related to "Gamification breaks the learning process into small, achievable steps and provides constant feedback and encouragement throughout the process."

Door

Button

development

Search for a word related to “Gamification benefits innovation by engaging the crowd in idea-generation and development activities.”

And now look for the gem! Hurry up!

You got the Quotes gem!

GAME OVER

Try Again

Exit

LEVEL 4 - FIRE GEM

Knowledge Check GEM

Search among the tiles for clues to find the correct answer

Start level

What is the primary focus of gamification according to Burke?

c) Motivating players to achieve their goals

b) Increasing productivity

a) Making work fun

Which of the following is NOT one of the key motivators in gamification according to Burke?

c) Purpose

b) Mastery

a)Financial incentives

What is the first step in designing a gamified solution according to Burke?

c) IDetermine the player engagement model

b) Define the business outcome and success metrics

a)Create game mechanics

According to Burke, what is the primary difference between games and gamification?

c) Games have an end, while gamification is ongoing

b) Games have defined rules, while gamification is more flexible

a) Games are for entertainment, while gamification is for serious purposes

According to Burke, what is the "engagement loop" in gamification?

c) The cycle of setting goals, taking action, and receiving feedback

b) A series of challenges that increase in difficulty

a) The process of creating game-like elements in non-game contexts

You got the Knowledge Check Gem!

Not quite. Burke argues that gamification is primarily about motivating players to achieve their own goals, not just making work fun or increasing productivity.

GAME OVER

Try Again

Exit

Actually, Burke emphasizes intrinsic motivators (autonomy, mastery, and purpose) rather than extrinsic rewards like financial incentives.

GAME OVER

Try Again

Exit

Not quite. Burke suggests that defining clear business outcomes and success metrics should be the first step in designing a gamified solution.

GAME OVER

Try Again

Exit

Not quite. Burke points out that a key difference is that games typically have a defined end, while gamification is designed as an ongoing experience.

GAME OVER

Try Again

Exit

Actually, Burke defines the engagement loop as the cycle of setting goals, taking action, and receiving feedback, which is crucial for maintaining player engagement in gamified systems.

GAME OVER

Try Again

Exit

FINAL LEVEL - DRAGON

Defeat the dragon!

How dare you bother me, you fool!

THE END

You defeated the dragon. You learned about Brian Burke's Gamify. And you’ve become a legend!
ELDT 6160: Book Review - A. Fisher
What will become of us!

SURE YOU WANT TO GO OUT?

Stay

Exit

One of the standout features of the book is its practical guidance for designing and implementing gamified solutions. Burke offers a structured framework that includes actionable steps and real-world examples, making it accessible for both beginners and those with more experience in the field. This hands-on perspective is invaluable for anyone looking to create meaningful experiences that foster engagement and motivation. Moreover, Burke's analysis of case studies highlights the transformative potential of gamification across various industries, from education to corporate training. He articulates how well-designed gamification strategies can enhance learning outcomes, boost employee morale, and drive customer loyalty. The emphasis on data-driven results further solidifies the importance of thoughtful implementation, encouraging readers to consider metrics and feedback loops in their designs. Additionally, Burke addresses common pitfalls and challenges in gamification, equipping readers with the foresight to navigate potential obstacles. His emphasis on continuous iteration and user feedback ensures that the gamified solutions remain relevant and effective over time.

Gamify by Brian Burke

Gamify by Brian Burke explores how gamification motivates people to achieve extraordinary things. The book explains that gamification is not about making work fun, but about aligning player goals with organizational objectives to drive engagement and motivation. Burke provides valuable insights into the core principles of effective gamification, emphasizing the importance of aligning player goals with organizational objectives. His approach goes beyond surface-level techniques, delving into the psychological underpinnings of why gamification works.