Animated Sketch Presentation

Presentation

Ad Analysis

By Hedryck Alvarez Zapata

Ad #1

The New Kid - Doritos Commercial Product - Doritos Chips Audience - kids in school, probably Elementary school.

ViDEO

Summary Of The Ad

The ad starts off with a mom talking to a kid and she tells him " Go make some friends" and then he goes on the bus and offers a dorito to the girl sitting next to him and then the kid sitting behind them is like "GUYS HE HAS DORITOS" and everyone surrounds him even the driver then it cuts to black and we hear a crashing noise and then it goes back to the beginning and the kid gives the bag to the mom and hes like "you go make some friends" and he has a lot of broken bones.

What is the Ad Talking about?

• Everyone Likes Doritos
• Doritos will gather attention everywhere
• It WILL make you popular

Appeals

• Ethos - We all go to school
• Pathos - Most people like doritos
• Logos - ???

Ad #2

Ad: Fruit Punch Gushers Target audience - Kids?

ViDEO

Summary!

It starts off with a kid opening grabbing a box of gushers and the narrator is like "they are going to drive you totally fruity" and the ad consists of kid just taking candy and they turn into fruits. It is a very 80's ad.

What is this about?

• the way the narrator comments about the candy emphasizes that it has a strong fruit flavor
• The kids turning into fruits is also meant to symbolize and it also matches very well with the motif of the ad which is "theyre so good theyll drive you fruity"

Appeals

I The ad mostly uses pathos on its wording and visuals to come off as friendly

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