Working with Clients Branching Decisions
JULIE MOELLER
Created on October 20, 2024
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Transcript
start
Working with clients
You are a graphic designer working on a project for a new client. The project involves creating branding materials, including a logo, social media templates, and a product brochure. Throughout the project, you face critical decisions that can affect the outcome and your relationship with the client.
After submitting the first logo concept, the client responds with the following feedback: "The concept is close, but not quite what we were envisioning."
DECISION ONE
Make a few minor revisions based on your interpretation of their feedback
Submit multiple new design versions with completely different ideas.
Request a follow-up meeting to clarify the client’s expectations.
WORKING WITH CLIENTS
B
C
A
Midway through the project, the client asks for a new set of custom illustrations for the brochure—something that wasn’t originally part of the agreed scope
DECISION TWO
Politely remind the client of the original scope and propose additional fees for the new request.
Include the new request without additional fees to maintain a positive relationship.
Include the new request without additional fees to maintain a positive relationship.
WORKING WITH CLIENTS
A
B
C
Midway through the project, the client asks for a new set of custom illustrations for the brochure—something that wasn’t originally part of the agreed scope
decision two
Politely remind the client of the original scope and propose additional fees for the new request.
Include the new request without additional fees to maintain a positive relationship.
Include the new request without additional fees to maintain a positive relationship.
WORKING WITH CLIENTS
A
B
C
Midway through the project, the client asks for a new set of custom illustrations for the brochure—something that wasn’t originally part of the agreed scope
decision two
Politely remind the client of the original scope and propose additional fees for the new request.
Include the new request without additional fees to maintain a positive relationship.
Include the new request without additional fees to maintain a positive relationship.
WORKING WITH CLIENTS
A
B
C
Implement the changes and push the project submission back by a few days.
Ask the client to prioritize one change—either the color palette or the font.
Keep the original design, explaining that changes this late would compromise quality.
With the deadline approaching, the client sends a last-minute request:"Can you change the color palette to reflect next season’s trend? And also tweak the font for the logo?"
decision three
WORKING WITH CLIENTS
B
A
C
Implement the changes and push the project submission back by a few days.
Ask the client to prioritize one change—either the color palette or the font.
Keep the original design, explaining that changes this late would compromise quality.
With the deadline approaching, the client sends a last-minute request:"Can you change the color palette to reflect next season’s trend? And also tweak the font for the logo?"
decision three
WORKING WITH CLIENTS
B
A
C
Implement the changes and push the project submission back by a few days.
Ask the client to prioritize one change—either the color palette or the font.
Keep the original design, explaining that changes this late would compromise quality.
With the deadline approaching, the client sends a last-minute request:"Can you change the color palette to reflect next season’s trend? And also tweak the font for the logo?"
decision three
WORKING WITH CLIENTS
Branching Scenario
i'M READYFOR EXPLANATION
Try AGAIN
These decisions and their outcomes are crafted to reflect the real challenges designers face.You have made optimal choices while handling scope changes, balancing quality with deadlines, and managing client relationships. You have made thoughtful decisions and are better prepared for professional scenarios where design, communication, and project management intersect. story to captivate the audience and is resolved at the end.
all three decisions were rated excellent
OVERALL result: EXCELLENT
WORKING WITH CLIENTS
i'M READYFOR EXPLANATION
Try AGAIN
You made at least one less than optimal decision
OVERALL result: average
WORKING WITH CLIENTS
These decisions and their outcomes are crafted to reflect the real challenges designers face.You have made at least one less-than-optimal choice while handling scope changes, balancing quality with deadlines, and managing client relationships. You have made some thoughtful decisions but could be better prepared for professional scenarios where design, communication, and project management intersect.
i'M READYFOR EXPLANATION
Try AGAIN
OVERALL result: POOR
all three decisions were rated poor
WORKING WITH CLIENTS
These decisions and their outcomes are crafted to reflect the real challenges designers face.You have made the least optimal choices while handling scope changes, balancing quality with deadlines, and managing client relationships. Your decisions were not well thought and you need to be better prepared for professional scenarios where design, communication, and project management intersect.
hOW WELL DID YOU DO?
OPTIMAL: Request a follow-up meeting to clarify the client’s expectations.Outcome: Clearer communication leads to a refined design, but the schedule tightens.
First Feedback: Design Not There Yet
Midway: New Custom Illustrations
Deadline: New Color Palette & Logo
MEAN: Make a few minor revisions based on your interpretation of their feedback.Outcome: Client appreciates the effort but feels the design isn't exactly right.
POOR: Submit multiple new design versions with completely different ideas.Outcome: The client is overwhelmed, leading to decision fatigue and delayed feedback.
OPTIMAL: Politely remind the client of the original scope and propose additional fees for the new request.Outcome: The client agrees to pay extra, but this strains the project timeline.
MEAN: Include the new request without additional fees to maintain a positive relationship.Outcome: The client is happy, but you now face burnout and reduced profit.
POOR: Refuse the additional work, citing your commitment to the original timeline.Outcome: The project stays on track, but the client is dissatisfied with the lack of flexibility.
MEAN: Implement the changes & push project submission back by a few days.Outcome: The client loves the design, but the delay reflects poorly on your reliability.
POOR: Keep the original design, explaining that changes this late would compromise quality.Outcome: The client is disappointed but respects your professional stance.
OPTIMAL: Ask the client to prioritize one change: the color palette or the font.Outcome: Client is impressed by your problem-solving skills, and the project is completed on time.
These are tough decisions, and optimal is not perfect, but maximizes good outcomes while avoiding scope and project creep!
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Branching Scenario
Decision-making scheme
Final
Neutral decision - No impact
Decision Point
Cannot complete succesfully
Can still complete succesfully
Next decision point
Correct decision - Positive impact
Bad decision - Negative impact
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