umanesimo
patrizia crotti
Created on October 20, 2024
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Transcript
Write a great headline
Write a great headline
Write a great headline
Write a great headline
Write a great headline
nuova visione dell'uomo
spirito laico
tre pilastri
UMANESIMO
I I punti fondamentali
Celeberrima rappresentazione delle proporzioni ideali del corpo umano, cerca di dimostrare come possa essere armoniosamente inscritto nelle due figure "perfette" del cerchio, che simboleggia il Cielo,[1] la perfezione divina, e del quadrato, che simboleggia la Terra.
We don't like to bore. We don't want to be repetitive. Communicating as always is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume becauseit stimulates.
Write a great headline
We better understand visual content. Visual content is associated with cognitive and psychological mechanisms. Things come in through the eyes, the first image is what counts. We associate visual content with emotions.
Write a great headline
Visual content is a universal, cross-cutting language, like music. We are capable of understanding images from millions of years ago, even from other cultures.
Write a great headline
We are in the era of the digital information explosion. This causes our way of obtaining information to have changed, we have moved from traditional reading to a cognitive strategy based on navigation.
Write a great headline
Pose a dramatic question; it's the essential ingredient to hold the audience's attention. It's usually posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.
Write a great headline
Write a great headline
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