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Transcript

Write a great headline

Write a great headline

Write a great headline

Write a great headline

Write a great headline

nuova visione dell'uomo

spirito laico

tre pilastri

UMANESIMO

I I punti fondamentali

Celeberrima rappresentazione delle proporzioni ideali del corpo umano, cerca di dimostrare come possa essere armoniosamente inscritto nelle due figure "perfette" del cerchio, che simboleggia il Cielo,[1] la perfezione divina, e del quadrato, che simboleggia la Terra.

We don't like to bore. We don't want to be repetitive. Communicating as always is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume becauseit stimulates.

Write a great headline

We better understand visual content. Visual content is associated with cognitive and psychological mechanisms. Things come in through the eyes, the first image is what counts. We associate visual content with emotions.

Write a great headline

Visual content is a universal, cross-cutting language, like music. We are capable of understanding images from millions of years ago, even from other cultures.

Write a great headline

We are in the era of the digital information explosion. This causes our way of obtaining information to have changed, we have moved from traditional reading to a cognitive strategy based on navigation.

Write a great headline

Pose a dramatic question; it's the essential ingredient to hold the audience's attention. It's usually posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.

Write a great headline

Write a great headline

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