essence of nature
giovanni banchini
Created on October 20, 2024
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Sales Proposal
Transcript
start
Our business of perfumes
Essence of nature
20XX
Create content
Measure succes
End
Who we are
Our target audience
Our budget
Marketing channels
Setting campaign goals
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Index
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About us
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Essence of nature
Welcome to Essence of nature, an innovative perfume company that celebrates the beauty and diversity of nature. Essenza di Natura is committed to creating unique and enveloping fragrances using exclusively natural and sustainable ingredients. Each perfume is a dedication to an element of nature. Our mission is to help you discover the magic of natural fragrances, bringing a piece of nature into your everyday life. In a world where authenticity and sustainability are increasingly important.
Digital marketing
Impruve the sales with marketing strategy with social media campaigns collaborations with influencers.
Enviromental sustainability
Implement enviromentally friendly practies, from the choise of ingredients to packaging.
Market Espansion
Expand the company's presence in the intenational markets, collaborating with estabilished distribution to increase the visibility.
Product innovations
Develop new fragrances every yearusing sostenible ingredients to attract costumers.
Our Objectives
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The reference is 1 year
choice of the most important product
Step 1
raising capital (if necessary)
Step 5
possibly increase production and open new sales points
Step 4
analysis of the results
Step 3
Introdution of the product on the market
Step 2
TimeLine
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+ Info
The recipients of our perfumes are people who appreciate the quality and authenticity of natural fragrances.
Our target audience
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$122800
Total:
Budget
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To promote our products, we use a multichannel strategy that allows us to effectively reach our target audience. Here are the main marketing channels we have selected:
E-commerce
Our website and platforms like Amazon and Etsy allow us to sell directly to customers and reach a wider audience.
Email Marketing
Weekly newsletters with exclusive offers, product previews, and personalized shopping recommendations.
Influencer Marketing
We collaborate with beauty and lifestyle influencers to promote our fragrances through reviews and unboxings.
Social Media
Instagram, Facebook, and TikTok are key channels to inspire and engage our audience through captivating visual content and targeted ad campaigns.
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Marketing channel
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Content creation is at the heart of our marketing strategy. We focus on producing high-quality content that reflects the elegance and uniqueness of our perfumes. This includes professional videos and photography to tell sensory stories, blog posts and articles to educate our audience on perfume trends and ingredients, and user-generated content where customers share their personal experiences on social media, fostering an authentic and engaged community.
Create content
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Measuring the success of our campaigns is essential to optimize strategies and reach our goals. We use several analytics tools to monitor performance:
We track engagement, follower growth, and conversions from our social media campaigns using tools like Instagram Insights and Facebook Ads Manager. Additionally, we use Google Analytics to analyze website traffic, user behavior, and e-commerce conversions.
Social Media and Website Analytics:
We evaluate the return on investment (ROI) of our ad campaigns by analyzing customer acquisition costs and lifetime value. Customer feedback is gathered through surveys and online reviews, helping us refine our products and improve the overall experience.