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Transcript

start

Our business of perfumes

Essence of nature

20XX

Create content

Measure succes

End

Who we are

Our target audience

Our budget

Marketing channels

Setting campaign goals

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Index

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About us

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Essence of nature

Welcome to Essence of nature, an innovative perfume company that celebrates the beauty and diversity of nature. Essenza di Natura is committed to creating unique and enveloping fragrances using exclusively natural and sustainable ingredients. Each perfume is a dedication to an element of nature. Our mission is to help you discover the magic of natural fragrances, bringing a piece of nature into your everyday life. In a world where authenticity and sustainability are increasingly important.

Digital marketing

Impruve the sales with marketing strategy with social media campaigns collaborations with influencers.

Enviromental sustainability

Implement enviromentally friendly practies, from the choise of ingredients to packaging.

Market Espansion

Expand the company's presence in the intenational markets, collaborating with estabilished distribution to increase the visibility.

Product innovations

Develop new fragrances every yearusing sostenible ingredients to attract costumers.

Our Objectives

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The reference is 1 year

choice of the most important product

Step 1

raising capital (if necessary)

Step 5

possibly increase production and open new sales points

Step 4

analysis of the results

Step 3

Introdution of the product on the market

Step 2

TimeLine

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+ Info

The recipients of our perfumes are people who appreciate the quality and authenticity of natural fragrances.

Our target audience

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$122800

Total:

Budget

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To promote our products, we use a multichannel strategy that allows us to effectively reach our target audience. Here are the main marketing channels we have selected:

E-commerce

Our website and platforms like Amazon and Etsy allow us to sell directly to customers and reach a wider audience.

Email Marketing

Weekly newsletters with exclusive offers, product previews, and personalized shopping recommendations.

Influencer Marketing

We collaborate with beauty and lifestyle influencers to promote our fragrances through reviews and unboxings.

Social Media

Instagram, Facebook, and TikTok are key channels to inspire and engage our audience through captivating visual content and targeted ad campaigns.

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Marketing channel

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Content creation is at the heart of our marketing strategy. We focus on producing high-quality content that reflects the elegance and uniqueness of our perfumes. This includes professional videos and photography to tell sensory stories, blog posts and articles to educate our audience on perfume trends and ingredients, and user-generated content where customers share their personal experiences on social media, fostering an authentic and engaged community.

Create content

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Measuring the success of our campaigns is essential to optimize strategies and reach our goals. We use several analytics tools to monitor performance:

We track engagement, follower growth, and conversions from our social media campaigns using tools like Instagram Insights and Facebook Ads Manager. Additionally, we use Google Analytics to analyze website traffic, user behavior, and e-commerce conversions.

Social Media and Website Analytics:

We evaluate the return on investment (ROI) of our ad campaigns by analyzing customer acquisition costs and lifetime value. Customer feedback is gathered through surveys and online reviews, helping us refine our products and improve the overall experience.

ROI and Customer Feedback:

Measure Success

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With a well-structured marketing strategy that combines careful channel selection, quality content, and constant performance monitoring, we continue to grow our brand and offer customers perfumes that leave a lasting impression.

Contact us