Presentation "Orange Splash"

Orange Splash

"Catch the summer, join the bash, stay fresh with Orange Splash!"

"Catch the summer, join the bash, stay fresh with Orange Splash!"

-Slogan

Marketing channels

Campaign Goals

Advertisement

Targetted Audience

This is the index:

Budget

Advantages

Timeline

Thanks

Campaign Goals

Our Goals

Social Engagement

Raise Awarness

Advocacy

For a better spread of the product.

Brand awarness in the customers.

Influencing customers to come back to us.

Eco-Sustainable Product

Increase Profits

Thanks to an intelligent campaign and a winning product.

For the environment and for the future generations.

AudienceTargetted

Audience Targetted

Our intent is to identify and segment audiences based on demographics, interests and behaviors. This approach allows you to optimize resources, resulting greater in communication and a direct impact on sales; our goal therefore remains to make our product known to everyone, for all levels of society and age.

Budget

Budget

We consider the budget to be a flexible tool, where every resource is optimized for maximum impact. Our strategy involves intelligent advertising campaign among the best performing channels; in this way we ensure that every investment generates tangible and measurable results. The requested budget amounts to approximately €90,000 and we intended to divide it into: • Social Media ----> €27.000 • TV, Radio, Press ----> €36.000 • Graphic and Video ----> €18.000 • Test ----> €9.000

Timeline

Timeline

This is how we intend to launch the product:

First Launch Phase

Final Pre-Launch

Final Launch

3 months of sales in the summer period

Free sale week

Only if there is a favourable trend in the first three months

To understand the performance of the product.

To interpretate future performance with final launch.

Marketing Channels

Marketing Channels

Our campaign will use several channels to maximise the visibility of the product:

• Social Media: Targeted advertising on Facebook, Instagram and TikTok to interact directly with the audience;
• Radio sports: to reach a wide target audience locally and nationally;
• Television: TV spots to show the product to a wide audience and reinforce the brand image;
• Billboards: Placed at strategic points to ensure constant visibility;
• Flyers: Distributed locally to promote offers and inform consumers.

This strategy will encourage an effective connection with our audience.

Advertisement

Orange Splash

Discover Orange Splash, the refreshing drink that takes you straight back to summer! Made with 100% natural orange juice and fresh ingredients, it is the perfect choice for those seeking uncompromising taste and freshness. Zero preservatives, zero added sugars: only the authentic flavor of orange in every sip. Fill up with energy and let yourself be enveloped by the freshness of summer, wherever you are!

Advantages

Advantages

Our advantages over other advertising campaigns are:

1. Ethical Production: Our oranges, 100% Italian,are grown without exploitation of soil and workers, ensuring farming practices respectful of the environment and human dignity.
2. Sustainable Transport: We use electric trucks to transport the oranges, eliminating CO2 emissions and contributing to greener logistics.
3. Eco-Responsible Factories: Our production facilities are located away from cities, allowing us to optimise the use of renewable energies, such as solar and wind, during the production process.
4. Sustainable Packaging: Our juice bottles are made of 60% recyclable plastic, exceeding the average of many brands, which use only 30%.

Choosing our oranges means not only enjoying a high quality product, but also supporting a responsible and sustainable approach for the future.

TEAM

Leonardo Delli

Paul Loayza

Upper Class 5P

Upper Class 5P

Founder

Founder

Thanks for listening!!