Presentation "Orange Splash"

"Catch the summer, join the bash, stay fresh with Orange Splash!"

Orange Splash

-Slogan

"Catch the summer, join the bash, stay fresh with Orange Splash!"

Thanks

This is the index:

Timeline

Campaign Goals

Advertisement

Targetted Audience

Advantages

Marketing channels

Budget

Campaign Goals

Our Goals

Advocacy

Influencing customers to come back to us.

Increase Profits

Thanks to an intelligent campaign and a winning product.

Social Engagement

For a better spread of the product.

Eco-Sustainable Product

For the environment and for the future generations.

Raise Awarness

Brand awarness in the customers.

AudienceTargetted

Audience Targetted

Our intent is to identify and segment audiences based on demographics, interests and behaviors. This approach allows you to optimize resources, resulting greater in communication and a direct impact on sales; our goal therefore remains to make our product known to everyone, for all levels of society and age.

Budget

Budget

We consider the budget to be a flexible tool, where every resource is optimized for maximum impact. Our strategy involves intelligent advertising campaign among the best performing channels; in this way we ensure that every investment generates tangible and measurable results. The requested budget amounts to approximately €90,000 and we intended to divide it into: • Social Media ----> €27.000 • TV, Radio, Press ----> €36.000 • Graphic and Video ----> €18.000 • Test ----> €9.000

Timeline

To interpretate future performance with final launch.

To understand the performance of the product.

Only if there is a favourable trend in the first three months

Final Launch

3 months of sales in the summer period

Final Pre-Launch

Free sale week

First Launch Phase

This is how we intend to launch the product:

Timeline

Marketing Channels

This strategy will encourage an effective connection with our audience.

• Social Media: Targeted advertising on Facebook, Instagram and TikTok to interact directly with the audience;
• Radio sports: to reach a wide target audience locally and nationally;
• Television: TV spots to show the product to a wide audience and reinforce the brand image;
• Billboards: Placed at strategic points to ensure constant visibility;
• Flyers: Distributed locally to promote offers and inform consumers.

Marketing Channels

Our campaign will use several channels to maximise the visibility of the product:

Advertisement

Discover Orange Splash, the refreshing drink that takes you straight back to summer! Made with 100% natural orange juice and fresh ingredients, it is the perfect choice for those seeking uncompromising taste and freshness. Zero preservatives, zero added sugars: only the authentic flavor of orange in every sip. Fill up with energy and let yourself be enveloped by the freshness of summer, wherever you are!

Orange Splash

Advantages

Our advantages over other advertising campaigns are:

Choosing our oranges means not only enjoying a high quality product, but also supporting a responsible and sustainable approach for the future.

1. Ethical Production: Our oranges, 100% Italian,are grown without exploitation of soil and workers, ensuring farming practices respectful of the environment and human dignity.
2. Sustainable Transport: We use electric trucks to transport the oranges, eliminating CO2 emissions and contributing to greener logistics.
3. Eco-Responsible Factories: Our production facilities are located away from cities, allowing us to optimise the use of renewable energies, such as solar and wind, during the production process.
4. Sustainable Packaging: Our juice bottles are made of 60% recyclable plastic, exceeding the average of many brands, which use only 30%.

Advantages

Leonardo Delli

Upper Class 5P

Upper Class 5P

Paul Loayza

TEAM

Founder

Founder

Thanks for listening!!