Within the Swiftie Fandom
"THE MAN" music viedo
Using the Gender centered (feminist) framework in regard to Taylor Swift's music video for her song the man it is clear that many of the reactions from the video and the lycris themselves touch upon how many women react to the important ideas of; Language/ Images, Silencing, and Lack. Fans reacted to this music video by celebrating a song and a piece of work that showcased the struggles women deal with daily. In the music video Swift dresses up in full prostectics as a man that our society respects even though this type of man has no respect for women. Fans reacted positively to this music video because it became a symbol for them that was a direct response to the silencing that women today face whether that be in the music industry or out in everyday life.
With this music video, the Swiftie Fandom was able to claim this song and corresponding music video as a way to empower themselves through images as well as language. The language/ lyrics of this song are what fans really held onto to be able to disprove an idea of women lacking something that men have.
The overall reaction of fans to this event through the perspective of the gender-centered framework highlights how Swifties use this media's language and images to empower themselves and as a way to fight back against ideas of silencing or lacking.
