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Workshop Morgan Malecotte

Julie Mordant

Created on October 18, 2024

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Onboarding Personal branding Morgan Malecotte

Prêt à construire une stratégie qui vous ressemble ?

Commencer

Home

Déroulement du workshop

Introduction

Objectif : comprendre vos préférences, styles et aspirations pour développer une stratégie de personal branding.
Basée sur vos valeurs, passions et objectifs professionnels.
Finalité : adapter le plan digital et les contenus qui vous seront proposés en conséquence.

Index

Pré-Quizz

Quizz

Process

Stratégie

Index

Home

Introduction

Index

02

01

Pré-Quizz

Questionnaire

Pré-Quizz

Quizz

Process

Informations professionelles

Test de personnalité

Stratégie

04

03 Pré stratégie

Process

Exemple de planning digital

Comment va-t-on procéder ?

Pré-quizz : Test de personnalité

Home

Introduction

Index

Pré-quizz

Name Lastname

Name Surname

Pré-quizz : Test de personnalité

Home

Introduction

Index

Pré-quizz

Name Lastname

Name Surname

Pré-quizz : Test de personnalité

Home

Introduction

Index

Pré-quizz

Name Lastname

Name Surname

Pré-quizz : Test de personnalité

Home

Introduction

Index

Pré-quizz

Name Lastname

Name Surname

Quizz

Process

Stratégie

Fil rouge du questionnaire

Home

Etapes de construction d'un personal branding efficace.

Introduction

03

02

01

QUIZZ

Audience & cible

Piliers de communication

Passions & valeurs

À qui le dites-vous ?

Que voulez-vous dire ?

Qui êtes-vous?

04

06

05 Tone-of-voice

Formats de contenus

Vos réferences

De qui vous inspirez-vous ?

Avec quoi le dites-vous ?

Comment le dites-vous ?

07 Digital planning

Quand le faites-vous ?

1/7 Identification des passions et des valeurs

Home

Introduction

Index

1/7 Identification des passions et des valeurs

Home

Introduction

Index

2/7 Piliers de communication

Home

Introduction

Index

2/7 Pilier de communication

Home

Introduction

Index

2/7 Pilier de communication

Home

Introduction

Index

3/7 Audience et cible

Home

Introduction

Index

3/7 Audience et cible

Home

Introduction

Index

4/7 Tone-of-voice et style de communication

Home

Introduction

Index

5/7 Format de contenu

Home

Introduction

Index

6/7 Inspirations et références

Home

Introduction

Index

Name Lastname

Name Surname

Founder

Elon Musk

at Virgin Group

CEO of Tesla & SpaceX

PDG & Associé

VaynerMedia & Vayner/RSE

6/7 Inspirations et références

Home

Introduction

Index

Name Lastname

Name Surname

Group CE

Managing Director

at CRH

at FEBELCEM

CEO

at Holcim Group

at Heidelbgerg Materials

7/7 Organisation & gestion

Home

Introduction

Index

Name Lastname

Name Surname

7/7 Organisation & gestion

Home

Introduction

Index

Name Lastname

Name Surname

Process - Calendrier éditorial

Home

Introduction

Index

Name Lastname

Name Surname

PROCESS

Process - Day-to-day

Home

Introduction

Index

Name Lastname

Name Surname

PROCESS

Process Day-to-day

Home

Introduction

Index

Name Lastname

Name Surname

PROCESS

Personal Branding Pré-Stratégie

Planification octobre à février

Taux d’engagement élevé.

Reposting fréquent de la page Holcim Belgium.

Réécriture personnelle lors du reposting.

Fréquence posting minime.

Manque de prise de position sur des sujets importants (durabilité, management, innovation,…).

500 relations | +/- 200 likes / post

Durabilité & circularité

Authenticité

Ce qui vous motive à long terme, pour un impact durable.

Ce que vous êtes vraiment et ce que vous reflétez.

Innovation

Responsabilité sociale

Ce qui compte pour vous en termes d'engagements sociaux.

Ce qui vous challenge et qui fait changer le monde.

Negative factors affecting the company

Exemple d'un mois type (événements d'octobre)

Posts originaux

Re Posts

DECEMBRE

NOVEMBRE

Posts originaux

Re Posts

FEVRIER

JANVIER

Merci pour votre participation !

home

Re Post

Pilier Circularité

Holcim has been selected for a new EU Innovation Fund grant to support our CarboClearTech carbon capture project in Martres-Tolosane, France. This marks our seventh large-scale CCUS project, driving progress on the European Green Deal. As our CEO, Miljan Gutovic, said: 'Holcim is leading the way to make zero-emission cement and concrete a reality by this decade, thanks to our advanced technologies, engineering expertise, and strong partnerships across the value chain.' Proud to be at the forefront of sustainable innovation!"

Post Holcim Groupe

Post Photo

Pilier Authenticité

Vendée Globe The Vendée Globe is more than just a race—it’s a profound journey of self-discovery, pushing limits, and embracing the unknown. In many ways, it reflects what I value most in life and work: the courage to face challenges head-on, the perseverance to keep going no matter the setbacks, and the quiet moments of reflection that allow us to grow stronger. Whether on the open seas or in our professional journeys, it’s these moments of self-reliance and deep introspection that shape who we are and where we’re headed. The ability to push ourselves beyond our comfort zones is what ultimately drives us toward greater achievements and a more meaningful future.

Exemple de post

Post Photo

Pilier Durabilité

Here’s a sample to-do list of actions to create a more sustainable future in construction, inspired by the goals of reducing environmental impact and promoting sustainable practices:

Reduce Carbon Emissions: Implement carbon capture and eco-friendly materials.
Embrace Circular Economy: Recycle materials and minimize waste.
Improve Energy Efficiency: Use renewable energy and energy-saving technologies.
Promote Sustainable Materials: Prioritize green building materials and design.
Collaborate for Innovation: Partner with stakeholders to drive sustainability.
In conclusion, by adopting these focused actions, the construction industry can significantly reduce its environmental impact and lead the way toward a sustainable future.

At Holcim, we are committed to implementing these changes and fostering collaboration across the industry to build a greener, more responsible world for generations to come.

Construction Today

Pilier Durabilité Post participation event Northern Light JV Honored to have participated in the official inauguration of the Northern Lights JV facilities in Øygarden, Norway, alongside Norway’s Minister of Energy, Terje Aasland. This project is a major milestone in advancing carbon capture and storage solutions, a key component in achieving a sustainable and low-carbon future. It was an inspiring moment to witness the collaboration across industries and countries, reinforcing the importance of innovation and collective action in tackling climate challenges.

Tone-of-voice

Professionnel : Utilisez un langage clair et direct, partagez la vision de l'entreprise, les valeurs fondamentales, et les objectifs futurs
Accessible : Évitez le jargon technique ou corporate excessif, et soyez ouvert aux commentaires et aux questions.
Authentique : Partagez des expériences personnelles, des leçons apprises, et des opinions honnêtes sur des sujets pertinents.

Description : Mettre en avant les initiatives et les engagements de Holcim Belgique en matière de durabilité, en soulignant votre rôle dans la promotion de pratiques durables Objectif : Renforcer l'image de Holcim Belgique comme leader dans la durabilité et attirer l'attention des parties prenantes sensibles à l'environnement.

Re Post

Pilier Circularité

Post Holcim Groupe

Post Photo

Pilier Authenticité

Contrary to recent media reports, there will be no immediate increase in the cement tax under the 2025 finance bill. This clarification is crucial for our industry, and it’s important to stay informed. At Holcim, we remain committed to transparency and leading the way with sustainable practices, regardless of tax policies. Let’s keep the focus on innovation and building a carbon-neutral future together, without unnecessary distractions. Stay tuned for more updates and insights on how we can continue shaping a greener tomorrow!

Désintox. PLF 2025

Pilier Innovation : Repost Holcim Groupe "...🤝 Holcim and Amazon’s Climate Pledge Fund are investing together in the innovative startups 14Trees and Paebbl, to advance sustainable building. ..."

Post Photo

Pilier Authenticité

On this Gratitude Day, I want to take a moment to reflect on the incredible people who shape our journey—our employees, partners, clients, and those who support us in countless ways. Every success we achieve is built on the collective effort of these individuals. Gratitude isn't just about recognition; it’s about truly appreciating the value each person brings to the table. By fostering a culture of being thankfull, we’re creating an environment where everyone feels seen, valued, and motivated to push boundaries together. It’s this sense of connection and appreciation that drives us to grow, innovate, and make a lasting impact."

Exemple de post

Pilier Authenticité : Post participation event Semi - Marathon Mons Lien avec votre passion, la détermination nécessaire dans le sport, la résilience et la force de viser toujours plus haut. On peut également ajouter un lien avec l'ancrage local Mons // GO4ZERO.

Richard Branson

Founder at Virgin Group

A développé des entreprises prospères dans des secteurs tels que : la téléphonie mobile, les voyages et les transports, les services financiers, les loisirs et le divertissement, ainsi que la santé et le bien-être.

Virgin Groupe : Blog + Youtube
Twitter : Commenter l'actu
Linkedin : Ses projets, conseils entreupreneurs.
Instagram : Photos, vidéos voyages
Facebook : Relayer des articles de blog.

Re Post

Pilier Circularité

DENUO EVENT Great to have participated in the Denuo event in Wallonia, connecting with key players in the waste and recycling sector. It was a fantastic opportunity to discuss priorities and explore solutions for the future of our industry. I had the pleasure of presenting Holcim’s Go4Zero project, highlighting how innovation can drive decarbonization and sustainability. Thanks to everyone involved for the productive discussions and inspiring exchange!

Post Holcim Belgium

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promoteit anywhere.

Pilier Responsabilité sociale : Post Présentation Lancement HSE Days As a leader, ensuring the health and safety of my team is not just a responsibility—it’s a priority. A safe and healthy environment empowers each person to show up as their best self, to focus on their work without fear, and to push boundaries with confidence. When we care for the well-being of our people, we’re investing in their ability to innovate, collaborate, and thrive. Health and safety are the foundations that allow us all to grow, excel, and create lasting impact in the workplace. The HSE Days are a reminder of our commitment to protect what matters most: our people.

Re Post

Pilier Circularité

Post Holcim Groupe

Pilier Authenticité : Post informatif Rebranding Holcim Belgium Mettre en avant l'importance d'un bon rebranding en montrant la démarche d'holcim et de ses conférences dans chacunes de leurs carrières.

Pilier Responsabilité Sociale : Repost Remerciement Global HSE Days 👏 A huge thank you to all our employees for your enthusiastic participation in the Global HSE Days! Your dedication to promoting health, safety, and well-being in the workplace truly shines through. Together, we’ve reinforced the importance of creating a safe environment where everyone can thrive and give their best. Let’s continue to build a culture of safety and care, ensuring that our teams feel supported and empowered every day. Well done to everyone involved!

Post Photo

Pilier Authenticité

Exemple de post

Elon Musk

CEO of Tesla & SpaceX

Elon Musk est un entrepreneur et innovateur américain, fondateur de Tesla, SpaceX et d'autres entreprises technologiques révolutionnaires. Il est connu pour sa vision ambitieuse de coloniser Mars et transformer les industries de l'énergie et des transports.

Youtube : Promouvoir les innovations de ses entreprises
Twitter (X) : Partager ses opinions

Instagram : Photos, vidéos de ses actualités

Description : Souligner votre implication et celle de Holcim Belgique dans les initiatives locales et les projets de responsabilité sociale. Objectif : Montrer l'engagement de l'entreprise envers la communauté, renforcer l'image positive de Holcim et attirer des talents et des partenaires qui partagent ces valeurs.

Description : Vous présenter de manière authentique et transparente, en partageant des expériences personnelles, des anecdotes et des valeurs. Objectif : Créer une connexion sincère et durable avec les audiences, renforcer la confiance et l'engagement.

Re Post

Pilier Innovation

Journée de la construction wallonne Proud to have taken part in the RV Construction Wallonie event! This gathering is a fantastic platform for connecting with key industry players and discussing the future of construction in Wallonia. It’s always inspiring to see how collaboration and innovation come together to drive forward sustainable practices and new solutions. I’m excited to continue these important conversations and explore how we can build a stronger, more sustainable future for the region.

Post Holcim Belgium

Description : Communiquer les efforts de Holcim Belgique en matière d'innovation, notamment les projets de recyclage et les initiatives d'économie circulaire. Objectif : Vous positionner vous et l'entreprise comme pionniers dans l'innovation durable, attirer des partenariats stratégiques et inspirer confiance chez les clients et les investisseurs

Re Post

Pilier Circularité

N°6 : LES COULISSES GO4ZERO Behind the scenes of GO4ZERO, we’re pushing boundaries every day to make net-zero cement a reality by 2029. This €500 million project at our Obourg plant is not just about advanced technology—it’s about the dedication of our teams and their passion for building a sustainable future. With innovations like oxy-fuel technology and Europe’s largest floating solar panel farm, we’re capturing 1.1 million tons of CO₂ annually. I’m incredibly proud of our people who are making this ambitious vision possible, proving that when we work together, we can truly lead the decarbonization of the construction industry.

Post Holcim Belgium

Objectifs

Notorieté
Renforcer la crédibilité et la confiance
Engager et motiver les employés
Développer son réseau professionnel
Se positionner en tant que leader du secteur CEM / Construction

Cible & audiance

Clients actuels et potentiels
Employés et collaborateurs
Partenaires et investisseurs
Médias et leaders d'opinions
Communauté locale et acteurs du secteur

Post Photo

Pilier Authenticité

Exemple de post

¿Sabías que Genially te permite compartir tu creación directamente, sin necesidad de descargas? Listo para que tu público pueda visualizarlo en cualquier dispositivo y darle difusión en cualquier lugar.

Re Post

Pilier Authenticité

FACES OF HOLCIM : Morgan Malecotte Thrilled to be part of the 'Faces of Holcim' series! Leading Holcim Belgium as CEO is not just a role—it’s a mission. Every day, I have the privilege of working alongside a passionate, forward-thinking team that is reshaping the future of sustainable construction. Together, we’re driving innovation, reducing our carbon footprint, and making real strides towards a greener future for generations to come. I’m incredibly proud to be on this journey with such a dedicated group, and I’m excited about the impact we’ll continue to make in the industry and beyond!

Post Holcim Belgium

Gary Vaynerchuk

PDG de Vaynerchuk

Gary Vaynerchuk est un entrepreneur en série, président de VaynerX et PDG de VaynerMedia. Il est considéré comme l’un des leaders mondiaux en terme de vision sur l’avenir de la culture et d’Internet.

Podcast : Conseils sur le business et la motivation.
Twitter : Commenter l'actu
Linkedin : Ses projets, conseils entreupreneurs.
Instagram : Photos, vidéos voyages
Facebook : Relayer des articles de blog.

Pilier RSE : Repost informatif Holcim Belgium Ramassage déchets Geocylce "....Les Global HSE Days 2024 se sont achevés avec deux initiatives phares qui illustrent notre engagement pour un environnement de travail plus sûr et plus propre ! 🧹..."

Post Photo

Pilier Innovation

"Last week, I had the pleasure of attending the Fediex day in Enghien, where innovation in the construction sector took center stage. It was inspiring to exchange ideas with industry leaders and discover the cutting-edge solutions shaping the future of our field. At Holcim, we are committed to driving innovation and sustainability, and this event further fueled our passion for continuous improvement. A huge thanks to the organizers for creating such a dynamic platform for growth and collaboration!"

Fediex

Pilier Authenticité : Repost Feedback Reuters Event What an incredible moment! Thrilled and honored to have been recognized with the "Business Transformation Award" alongside my colleague Thorsten Hahn, CEO of Holcim Germany. This achievement reflects the relentless efforts of our teams to push the boundaries of innovation and transformation in the construction industry. Adding to the excitement, Holcim was also awarded the "Diversity, Equity & Inclusion (DEI) Award", a true testament to our commitment to creating a more inclusive and equitable workplace. This recognition means a lot to us, as it embodies our core values and the progress we’re making together. Thank you to everyone who made this possible! Onwards and upwards! "

Workshop Morgan Malecotte

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Transcript

Onboarding Personal branding Morgan Malecotte

Prêt à construire une stratégie qui vous ressemble ?

Déroulement du workshop

Index

02

01

Questionnaire

Pré-Quizz

Informations professionelles

Test de personnalité

04

03

Pré stratégie

Process

Exemple de planning digital

Comment va-t-on procéder ?

Pré-quizz : Test de personnalité

Name Lastname

Name Surname

Pré-quizz : Test de personnalité

Name Lastname

Name Surname

Pré-quizz : Test de personnalité

Name Lastname

Name Surname

Pré-quizz : Test de personnalité

Name Lastname

Name Surname

Fil rouge du questionnaire

Etapes de construction d'un personal branding efficace.

03

02

01

Audience & cible

Piliers de communication

Passions & valeurs

À qui le dites-vous ?

Que voulez-vous dire ?

Qui êtes-vous?

04

06

05

Tone-of-voice

Formats de contenus

Vos réferences

De qui vous inspirez-vous ?

Avec quoi le dites-vous ?

Comment le dites-vous ?

07

Digital planning

Quand le faites-vous ?

1/7 Identification des passions et des valeurs

1/7 Identification des passions et des valeurs

2/7 Piliers de communication

2/7 Pilier de communication

2/7 Pilier de communication

3/7 Audience et cible

3/7 Audience et cible

4/7 Tone-of-voice et style de communication

5/7 Format de contenu

6/7 Inspirations et références

Name Lastname

Name Surname

Founder

Elon Musk

PDG & Associé

6/7 Inspirations et références