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Promotional Activity Leaders

YTD 09/2024

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Market Summary

Market Summary

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Q3 2024 Highlights

In Q3 2024, there were 1,081,070 recalled interactions across all medical specialties and pharmacy channel - a slight decrease compared to the previous quarter and the same quarter of the previous year (-1.1% and -0.5%, respectively).There was also an increase in the weight of digital channels (33.4% vs. 31.1% in Q2 2024), following the trend already observed in previous quarters. F2F channels continue to be the most recalled (57.7%), with an emphasis on personal visits. The promotional efforts of the following brands stand out as new:

- Ebglyss (Almirall), indicated for Atopic Dermatitis- Kelzy (Exeltis), Oral contraceptive- Fluenz (Astrazeneca), Nasal Influenza Vaccine- Fabhalta (Novartis), indicated for HPN- Pyzchiva (Sandoz), Biosimilar- Uzpruvo (Stada), Biosimilar

- Stodorfen (Teva), new Ibuprofen- Edunix (Aristo Pharma), opioid analgesic- Cuitvar (Teva), for smoking cessation- Kisunla (Lilly), Alzheimer's- Wainua (Astrazeneca), indicated in PAF

Targets

Market Summary

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GP

Oncology

Hematology

Internal Medicine

Cardiology

Neurology

Pulmonology

Gastroenterology

Psychiatry

Ophthalmology

Dermatology

Rheumatology

Gynecology

Endocrinology

Urology

Pharmacy

Pediatrics

Top 3 Face-to-Face

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South & Islands

GP

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Top 3 Face-to-Face

Scientific SOV

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Oncology

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Hematology

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Cardiology

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Internal Medicine

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Neurology

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Pulmonology

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Gastroenterology

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Psychiatry

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Ophthalmology

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Dermatology

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Rheumatology

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Top 3 Face-to-Face

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Endocrinology

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Top 3 Face-to-Face

Scientific SOV

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Gynecology

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Market Summary

Top 3 Face-to-Face

Scientific SOV

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Urology

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Pediatrics

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Top 3 Face-to-Face

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South & Islands

Pharmacy

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Market Summary