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Market Summary

Luís Simões

Created on October 18, 2024

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Transcript

Promotional Activity Leaders

YTD 09/2024

Start

Market Summary

Q3 2024 Highlights

In Q3 2024, there were 1,081,070 recalled interactions across all medical specialties and pharmacy channel - a slight decrease compared to the previous quarter and the same quarter of the previous year (-1.1% and -0.5%, respectively). There was also an increase in the weight of digital channels (33.4% vs. 31.1% in Q2 2024), following the trend already observed in previous quarters. F2F channels continue to be the most recalled (57.7%), with an emphasis on personal visits. The promotional efforts of the following brands stand out as new:

Market Summary

Targets Menu

- Ebglyss (Almirall), indicated for Atopic Dermatitis- Kelzy (Exeltis), Oral contraceptive- Fluenz (Astrazeneca), Nasal Influenza Vaccine- Fabhalta (Novartis), indicated for HPN- Pyzchiva (Sandoz), Biosimilar- Uzpruvo (Stada), Biosimilar
- Stodorfen (Teva), new Ibuprofen- Edunix (Aristo Pharma), opioid analgesic- Cuitvar (Teva), for smoking cessation- Kisunla (Lilly), Alzheimer's- Wainua (Astrazeneca), indicated in PAF

Targets

GP

Ophthalmology

Market Summary

Oncology

Dermatology

Hematology

Rheumatology

Targets Menu

Endocrinology

Cardiology

Internal Medicine

Gynecology

Neurology

Urology

Pulmonology

Pediatrics

Gastroenterology

Pharmacy

Psychiatry

GP

Top 3 Digital
Top 3 Face-to-Face

Market Summary

Targets Menu

North
Center
South & Islands

Oncology

Top 3 Digital
Top 3 Face-to-Face

Market Summary

Targets Menu

Scientific SOV
Events

Hematology

Top 3 Digital
Top 3 Face-to-Face

Market Summary

Targets Menu

Scientific SOV
Events

Cardiology

Top 3 Digital
Top 3 Face-to-Face

Market Summary

Targets Menu

Scientific SOV
Events

Internal Medicine

Top 3 Digital
Top 3 Face-to-Face

Market Summary

Targets Menu

Scientific SOV
Events

Neurology

Top 3 Digital
Top 3 Face-to-Face

Market Summary

Targets Menu

Scientific SOV
Events

Pulmonology

Top 3 Digital
Top 3 Face-to-Face

Market Summary

Targets Menu

Scientific SOV
Events

Gastroenterology

Top 3 Digital
Top 3 Face-to-Face

Market Summary

Targets Menu

Scientific SOV
Events

Psychiatry

Top 3 Digital
Top 3 Face-to-Face

Market Summary

Targets Menu

Scientific SOV
Events

Ophthalmology

Top 3 Digital
Top 3 Face-to-Face

Market Summary

Targets Menu

Scientific SOV
Events

Dermatology

Top 3 Digital
Top 3 Face-to-Face

Market Summary

Targets Menu

Scientific SOV
Events

Rheumatology

Top 3 Digital
Top 3 Face-to-Face

Market Summary

Targets Menu

Scientific SOV
Events

Endocrinology

Top 3 Digital
Top 3 Face-to-Face

Market Summary

Targets Menu

Scientific SOV
Events

Gynecology

Top 3 Digital
Top 3 Face-to-Face

Market Summary

Targets Menu

Scientific SOV
Events

Urology

Top 3 Digital
Top 3 Face-to-Face

Market Summary

Targets Menu

Scientific SOV
Events

Pediatrics

Top 3 Digital
Top 3 Face-to-Face

Market Summary

Targets Menu

Scientific SOV
Events

Pharmacy

Top 3 Digital
Top 3 Face-to-Face

Market Summary

Targets Menu

North
Center
South & Islands