Want to make creations as awesome as this one?

Transcript

Promotional Activity Leaders

YTD 09/2024

Start

Market Summary

Market Summary

Targets Menu

Q3 2024 Highlights

In Q3 2024, there were 1,081,070 recalled interactions across all medical specialties and pharmacy channel - a slight decrease compared to the previous quarter and the same quarter of the previous year (-1.1% and -0.5%, respectively).There was also an increase in the weight of digital channels (33.4% vs. 31.1% in Q2 2024), following the trend already observed in previous quarters. F2F channels continue to be the most recalled (57.7%), with an emphasis on personal visits. The promotional efforts of the following brands stand out as new:

- Ebglyss (Almirall), indicated for Atopic Dermatitis- Kelzy (Exeltis), Oral contraceptive- Fluenz (Astrazeneca), Nasal Influenza Vaccine- Fabhalta (Novartis), indicated for HPN- Pyzchiva (Sandoz), Biosimilar- Uzpruvo (Stada), Biosimilar

- Stodorfen (Teva), new Ibuprofen- Edunix (Aristo Pharma), opioid analgesic- Cuitvar (Teva), for smoking cessation- Kisunla (Lilly), Alzheimer's- Wainua (Astrazeneca), indicated in PAF

Targets

Market Summary

Targets Menu

GP

Oncology

Hematology

Internal Medicine

Cardiology

Neurology

Pulmonology

Gastroenterology

Psychiatry

Ophthalmology

Dermatology

Rheumatology

Gynecology

Endocrinology

Urology

Pharmacy

Pediatrics

Top 3 Face-to-Face

North

Center

South & Islands

GP

Top 3 Digital

1

1

Targets Menu

Market Summary

Top 3 Face-to-Face

Scientific SOV

Events

Oncology

Top 3 Digital

1

2

3

Targets Menu

Market Summary

Top 3 Face-to-Face

Scientific SOV

Events

Hematology

Top 3 Digital

1

2

3

Targets Menu

Market Summary

Top 3 Face-to-Face

Scientific SOV

Events

Cardiology

Top 3 Digital

1

Targets Menu

Market Summary

Top 3 Face-to-Face

Scientific SOV

Events

Internal Medicine

Top 3 Digital

1

Targets Menu

Market Summary

Top 3 Face-to-Face

Scientific SOV

Events

Neurology

Top 3 Digital

1

Targets Menu

Market Summary

Top 3 Face-to-Face

Scientific SOV

Events

Pulmonology

Top 3 Digital

1

Targets Menu

Market Summary

Top 3 Face-to-Face

Scientific SOV

Events

Gastroenterology

Top 3 Digital

1

Targets Menu

Market Summary

Top 3 Face-to-Face

Scientific SOV

Events

Psychiatry

Top 3 Digital

1

Targets Menu

Market Summary

Top 3 Face-to-Face

Scientific SOV

Events

Ophthalmology

Top 3 Digital

1

Targets Menu

Market Summary

Top 3 Face-to-Face

Scientific SOV

Events

Dermatology

Top 3 Digital

1

Targets Menu

Market Summary

Top 3 Face-to-Face

Scientific SOV

Events

Rheumatology

Top 3 Digital

1

Targets Menu

Market Summary

Top 3 Face-to-Face

Scientific SOV

Events

Endocrinology

Top 3 Digital

1

Targets Menu

Market Summary

Top 3 Face-to-Face

Scientific SOV

Events

Gynecology

Top 3 Digital

1

Targets Menu

Market Summary

Top 3 Face-to-Face

Scientific SOV

Events

Urology

Top 3 Digital

1

Targets Menu

Market Summary

Top 3 Face-to-Face

Scientific SOV

Events

Pediatrics

Top 3 Digital

1

Targets Menu

Market Summary

Top 3 Face-to-Face

North

Center

South & Islands

Pharmacy

Top 3 Digital

1

1

Targets Menu

Market Summary