Market Summary
Luís Simões
Created on October 18, 2024
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Transcript
Promotional Activity Leaders
YTD 09/2024
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Market Summary
Market Summary
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Q3 2024 Highlights
In Q3 2024, there were 1,081,070 recalled interactions across all medical specialties and pharmacy channel - a slight decrease compared to the previous quarter and the same quarter of the previous year (-1.1% and -0.5%, respectively).There was also an increase in the weight of digital channels (33.4% vs. 31.1% in Q2 2024), following the trend already observed in previous quarters. F2F channels continue to be the most recalled (57.7%), with an emphasis on personal visits. The promotional efforts of the following brands stand out as new:
- Ebglyss (Almirall), indicated for Atopic Dermatitis- Kelzy (Exeltis), Oral contraceptive- Fluenz (Astrazeneca), Nasal Influenza Vaccine- Fabhalta (Novartis), indicated for HPN- Pyzchiva (Sandoz), Biosimilar- Uzpruvo (Stada), Biosimilar
- Stodorfen (Teva), new Ibuprofen- Edunix (Aristo Pharma), opioid analgesic- Cuitvar (Teva), for smoking cessation- Kisunla (Lilly), Alzheimer's- Wainua (Astrazeneca), indicated in PAF
Targets
Market Summary
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GP
Oncology
Hematology
Internal Medicine
Cardiology
Neurology
Pulmonology
Gastroenterology
Psychiatry
Ophthalmology
Dermatology
Rheumatology
Gynecology
Endocrinology
Urology
Pharmacy
Pediatrics
Top 3 Face-to-Face
North
Center
South & Islands
GP
Top 3 Digital
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1
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Market Summary
Top 3 Face-to-Face
Scientific SOV
Events
Oncology
Top 3 Digital
1
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3
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Market Summary
Top 3 Face-to-Face
Scientific SOV
Events
Hematology
Top 3 Digital
1
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3
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Market Summary
Top 3 Face-to-Face
Scientific SOV
Events
Cardiology
Top 3 Digital
1
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Market Summary
Top 3 Face-to-Face
Scientific SOV
Events
Internal Medicine
Top 3 Digital
1
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Market Summary
Top 3 Face-to-Face
Scientific SOV
Events
Neurology
Top 3 Digital
1
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Market Summary
Top 3 Face-to-Face
Scientific SOV
Events
Pulmonology
Top 3 Digital
1
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Market Summary
Top 3 Face-to-Face
Scientific SOV
Events
Gastroenterology
Top 3 Digital
1
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Market Summary
Top 3 Face-to-Face
Scientific SOV
Events
Psychiatry
Top 3 Digital
1
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Market Summary
Top 3 Face-to-Face
Scientific SOV
Events
Ophthalmology
Top 3 Digital
1
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Market Summary
Top 3 Face-to-Face
Scientific SOV
Events
Dermatology
Top 3 Digital
1
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Market Summary
Top 3 Face-to-Face
Scientific SOV
Events
Rheumatology
Top 3 Digital
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Market Summary
Top 3 Face-to-Face
Scientific SOV
Events
Endocrinology
Top 3 Digital
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Market Summary
Top 3 Face-to-Face
Scientific SOV
Events
Gynecology
Top 3 Digital
1
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Market Summary
Top 3 Face-to-Face
Scientific SOV
Events
Urology
Top 3 Digital
1
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Market Summary
Top 3 Face-to-Face
Scientific SOV
Events
Pediatrics
Top 3 Digital
1
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Market Summary
Top 3 Face-to-Face
North
Center
South & Islands
Pharmacy
Top 3 Digital
1
1
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Market Summary