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Sales Proposal

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Professora: Anabela SobrinhoDisciplina: Comercilizar e Vender(CV)

AGRUPAMENTO DE ESCOLAS DE PONTE DE LIMA ESCOLA SECUNDÁRIA DE PONTE DE LIMA Curso Profissional de Técnico Comercial - Referencial 341024 2º Ano do ciclo de formação 2023/2026

Realizado por:Clara Carones Diogo Lima Lara Pinto Leonardo Martins

Técnicas de Negociação e Venda

Qualidades e aptidões básicas do vendedor

04

Retórica e Persuassão

06

Conclusão

05

Escuta Ativa

03

Técnicas de Expressão

02

A Linguagem

01

Introdução

Índice

Introdução

With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight a specific phrase or fact that will be etched into your audience's memory, and even embed external content that surprises: videos, photos, audios... Whateveryou want!Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through sight, and we retain 42% more information when the content is in motion.

What you read: interactivity and animation can make the most boring content become something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages.

O que é?

A Líguagem

A linguagem é um sistema de comunicação que permite trocar informações, ideias e sentimentos entre as pessoas. A linguagem pode ser verbal (através de palavras faladas ou escritas) e também temos a não verbal (como gestos, expressões faciais e linguagem corporal). Além disso, a linguagem é uma ferramenta fundamental para a construção de cultura, identidade e relacionamento social.

A linguagem que deve de ser utilizada por um profissional de vendes é: ser clara, persuasiva e adaptada ao público-alvo. Algumas características importantes são:

Como deve de ser a linguagem utilizada por um profissional de vendas?

Clareza

Devemos de utilizar uma linguagem e direta

Empatia

Mostrar compreensão das necessidades e preocupações do cliente. Isso acaba por construir confiança.

Persuação

Utiliza técnicas de persuasão, como destacar benefícios e soluções que o produto ou serviço oferece.

Positividade

Mantenha um tom otimista. Palavras positivas podem influenciar a perspetiva do cliente.

A linguagem que deve de ser utilizada por um profissional de vendes é: ser clara, persuasiva e adaptada ao público-alvo. Algumas características importantes são:

Como deve de ser a linguagem utilizada no atendimento?

Clareza

Devemos de utilizar uma linguagem e direta

Empatia

Mostrar compreensão das necessidades e preocupações do cliente. Isso acaba por construir confiança.

Persuação

Utiliza técnicas de persuasão, como destacar benefícios e soluções que o produto ou serviço oferece.

Positividade

Mantenha um tom otimista. Palavras positivas podem influenciar a perspetiva do cliente.

O que é?

Técnicas de Expressão

As técnicas de expressão no processo comunicacional na venda referem-se a métodos e estratégias que os vendedores utilizam para se comunicar de forma eficaz com os clientes. Essas técnicas ajudam a transmitir mensagens.

Técnicas de Expressão

Ao comunicarmos com os outros utilizamos diversos meios de expressão, quer no âmbito da linguagem verbal (oral) quer na linguagem não-verbal (escrita, gestos, atitudes). As formas de expressão são cruciais para a construção de uma boa relação com o cliente. Nestas destacamos:

objectives

1. Sorriso

2. Voz

3. Palavras

4. Linguagem Corporal

+ info

current situation

'Your contents are liked, but engage much more if they are interactive.'

We don't like to bore. We don't want to be repetitive. Communicating as usual is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.Pose a dramatic question; it is the essential ingredient to maintain the audience's attention. It is usually posed subliminally at the beginning of the story to intrigue the audience and is resolved at the end.

  • Plan your communication structure.
  • Prioritize and give visual weight to the main points.
  • Define secondary messages with interactivity.
  • Establish a flow through the content.
  • Measure the results.

Starting Point

Visual content is a transversal, universal language, like music.

Animate your content and take it to the next level

Pose a dramatic question; it is the essential ingredient for maintaining the audience's attention. It is usually posed subliminally at the beginning.

Share your idea with an image

Present your genially with tranquility and conciseness. Synthesize the content.

Here you can put a highlighted title

+ info

+ info

+ info

service proposal

Visual accompaniment convinces 67% ofthe audience.

Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through sight, and we retain 42% more information when the content moves.

proposed solution

scope

We capture visual content better. Visual content is associated with cognitive and psychological mechanisms. Things come in through the eyes, the first image is what counts.

Describe the problem you are goingto solve

Animate your content and take it upa notch

Down with boring content: make it entertaining

Here you can put a title, something that captivates your audience

proposed solution

project phases

Plan

Present your genially with calmness and conciseness. Synthesize the content.

Structure

Present your genially with calmness and conciseness. Synthesize the content.

Design

Present your genially with calmness and conciseness. Synthesize the content.

Communicate

Present your genially with calmness and conciseness. Synthesize the content.

Surprise

Present your genially with calmness and conciseness. Synthesize the content.

proposed solution

dec

nov

oct

sep

aug

jul

jun

may

apr

mar

feb

jan

task 4

task 8

task 2

task 7

task 3

task 5

task 6

task 1

timeline

proposed solution

+ info

+ info

+ info

+ info

process

1. Visual Beings

We are able to understand images from millions of years ago, even from other cultures.

2. Narrative Beings

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

3. Social Beings

We need to interact with each other. We learn collaboratively.

4. Digital Beings

We avoid being part of the content saturation in thedigital world.

proposed solution

budget

We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things come in through the eyes, the first image is what counts.

Use charts inyour presentation

Use this space to briefly describe your chart and its evolution.

Represent your datain the simplest way

Statistics convey professionalism and a greater sense of credibility.

economic proposal

about us

Use this space to briefly describe your team: what are your names and what do you do.What you read: interactivity and animation can make the most boring content become something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something valuableand engaging.Showing enthusiasm, sketching a smile, and maintaining eye contact with your audience can be your best allies when telling stories that excite and arouse the interest of the audience.

  • To manage a team, you have to listen.
  • Involve them in different objectives.
  • And exploit their strengths.
  • Help them to be better so that your team can help you.

why

fivereasons

Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.

why

+ info

+ info

success stories

Share your idea with an image

You can upload an image from your computer or use the resources available in Genially, on the left side of the tool. Leave everyone open-mouthed!

Here you can put a highlighted title

Did you know that in addition to taking advantage of our resources, you can add the visual elements you want to complement the information?

why

portfolio

Visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Obviously.

Here youcan put astandout title

Write a great headline

Share your idea with an image

Describe the problem you are going to solve and, above all, the reason why your idea is interesting

why

next steps

Visual information is much better assimilated.

Present your genially with calm and conciseness. Synthesizethe content.

Visual information is much better assimilated.

Through a scheme, to tell everything in an orderly way.

Visual information is much better assimilated.

Show enthusiasm! Take a deep breath and tell what you came to say.

Visual information is much better assimilated.

Maintaining eye contact with your audience. 'The eyes, chico'.

thank you

Write a great farewellfor your audience

visual

Our brain is prepared to consume visual content. Some data: 90% of the information we process comes to us through sight, and we process visual content up to 60,000 times fasterthan text.

Take advantage of our resource bank or upload your own visual elements to enhance the storytelling of your creation.

Write a great headline

You know a presentation is WOW when you capture the attention of your audience and everyone assimilates the information.

Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content moves.What you read: interactivity and animation can make the most boring content fun.

  • Plan the structure of your communication.
  • Prioritize and give visual weight to the main points.
  • Define secondary messages with interactivity.
  • Establish a flow through the content.
  • Measure the results.

Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through sight, and we retain 42% more information when the content moves.What you read: interactivity and animation can make the most boring content become something fun.

  • Plan the structure of your communication.
  • Prioritize and visually emphasize the main points.
  • Define secondary messages with interactivity.
  • Establish a flow through the content.
  • Measure the results.

dynamic

We capture visual content better. Visual content is associated with cognitive and psychological mechanisms. Things come in through the eyes, the first image is what counts. We associate visual content with emotions.

Visual content is a transversal, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.

Here youcan put astandout title

schedule

We are in the era of the digital information explosion. This causes our way of obtaining information to have changed, we have moved from traditional reading to a cognitive strategy based on navigation.

objectives

Animation adds value to our content by helping us capture attention, prioritize ideas, and make our audience rememberthe content.

72M

You can create an outline to synthesize the content and use words that will be etched in the brains of your audience. Numbered ideas are remembered much better than bullet point lists.

3.5k

You can develop the content in more detail through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most worked!

164k

Show enthusiasm, give a smile, and maintain eye contact with your audience: 'The eyes, kid. They never lie'. This will help you make a connection with your audience. Leave them speechless!

Feel like your text is still missing something? Add animation to captivate your audience.We are in the era of the digital information explosion. This causes our way of obtaining information to have changed, transitioning from traditional reading to a cognitive strategy based on navigation.

  • Use timelines.
  • It's animated and interactive.
  • Excites the brain throughmultimedia elements.
  • DO NOT overdo it with bullet points 🙃

When we are told a story, it excites us, it can even move us, making us remember the stories up to 20 times more than any other content we can consume.Write a great text by clicking Text on the left sidebar. Note: fonts, size, and color should suit the theme you are addressing.

  • Improve communication on any topic.
  • 'Match' with your audience...
  • And make them part of the message.
  • Has an appropriate color for its theme.
  • Represents data with graphics.
  • Uses timelines to tell stories.

Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content moves.What you read: interactivity and animation can make the most boring content fun.

  • Plan the structure of your communication.
  • Prioritize and give visual weight to the main points.
  • Define secondary messages with interactivity.
  • Establish a flow through the content.
  • Measure the results.

project task list

Visual communication is a key tool. We find it easier to 'read' images than to read written text. Therefore, disciplines such as Visual Thinking facilitate the creation of visually rich notes thanks to the use of images, graphics, infographics, and simple drawings.

task 3

task 5

task 4

task 1

task 2

deliverables

01

Describe the problem you are going to solve and, above all, the reason why your idea is interesting

With Genially templates, you can include visual resources to leave your audience in awe. You can also highlight a specific phrase or fact that will be etched into your audience's memory, or embed external content that surprises: videos, photos, audios... Whatever you want!Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through sight, and we retain 42% more information when the content is in motion.

02

Ditch the boring content in your presentation: make it entertaining

What you read: interactivity and animation can turn the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something valuable and engaging.Pose a dramatic question; it's the essential ingredient to keep the audience's attention. It's usually subtly posed at the beginning of the story to intrigue the audience and is resolved at the end.

We are digital beings

We better perceive visual content. Visual content is associated with cognitive and psychological mechanisms. Things come through the eyes, the first image is what matters. We associate visual contentwith emotions.

90% of the information we process comes through our vision, and we process visual content up to 60,000 times faster than text. That's why visual communication is more effective.

Share your idea with an image

Visual content is a transversal, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.We capture visual content better. Visual content is associated with cognitive and psychological mechanisms. Things come in through the eyes, the first image is what counts. We associate visual content with emotions.

Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content moves.

If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most worked!

When you give a boring presentation, you only hear the snores of your audience and there's so much text that there's no room for even a single image.

use charts in your presentation

Use this space to briefly describe your chart and its evolution.Represent your data in the simplest way: choose your chart, organize the figures, and paste them into Genially.

Statistics convey professionalism and a greater sense of truthfulness.A plus: always try to include the source.

90% of the information we assimilate comes through sight.

ingenuity

Interactivity and animation can be your best allies when creating tables, infographics, or charts that help provide context to the information and simplify the data for your audience.

We are visual beings and it is easier for us to 'read' images than to read written text.

Describe the problem you are going to solve and, above all, the reason why your idea is interesting

We are visual beings

Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content moves.What you read: interactivity and animation can make the most boring content turn into something fun.

  • Plan the structure of your communication.
  • Prioritize and give visual weight to the main points.
  • Define secondary messages with interactivity.
  • Establish a flow through the content.
  • Measure the results.

If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most worked!

Here you can put a title, something that will captivateyour audience

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to be able to view it on any device and give itexposure anywhere.

Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content moves.What you read: Interactivity and animation can make the most boring content turn intosomething fun.

creativity

We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes, the first image is what matters. We associate visual contentwith emotions.

Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.

Share your idea with an image

A presentation is NOT WOW when it's boring and you see the drowsiness taking over your audience because no one has understood anything.

we are narrative beings

When carrying out a presentation, you should pursue two objectives: conveying information and avoiding yawns. For this, it may be a good practice to create an outline and use words that will be etched into the brains of your audience.If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always themost worked!

Need more reasons to create dynamic content?

  • Help break the monotony
  • Illustrate what you want to convey
  • They are a support to add additional info

a great title

If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most rehearsed!

Did you know that Genially allows you to share yourcreation directly?

Down with boring content in your presentation: make it entertaining

We don't like to bore. We don't want to be repetitive. Communicating as usual is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it. Pose a dramatic question; it is the essential ingredient to keep the audience's attention. It is usually posed subliminally at the beginning of the story to intrigue the audience and is resolved at the end.

When you make a WOW presentation turn interactivity and animation into allies and only hear applause.

Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight and, moreover, we retain 42% more information when the content moves.What you read: interactivity and animation can make the most boring content turn into something fun.

  • Plan the structure of your communication.
  • Prioritize and give visual weight to the main points.
  • Define secondary messages with interactivity.
  • Establish a flow through the content.
  • Measure the results.

we are social beings

A great presentation is clear and structured to convey information in an organized and hierarchical way, and to successfully deliver exciting content to the brain. Animation and interactivity are two fundamental pillars for this purpose.Tags, windows, links, audios... With Genially, you can include any type of interactivity to add additional content and give it an animation to capture the attention of your audience.

Did you know that Genially allows you to share your creation directly, without the need for downloads?Ready for your audience to view it on any device and promote it anywhere.

Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content is in motion.What you read: interactivity and animation can make even the most boring content fun.

  • Plan the structure of your communication.
  • Prioritize and give visual weight to the main points.
  • Define secondary messages with interactivity.
  • Establish a flow through the content.
  • Measure the results.

Do it your way, but use this space to include a quote, highlight a relevant fact, or emphasize a specific idea you want to underscore.

When we are told a story, it excites us, it can even move us, making us remember the stories up to 20 times more than any other content we consume.Write a great text by clicking on Text in the left sidebar. Note: fonts, size, and color should be suitable for the theme youare addressing.

  • Improve communication on any topic.
  • 'Match' with your audience...
  • And make them part of the message.
  • Has an appropriate color for its theme.
  • Represents data with graphics.
  • Uses timelines to tell stories.