How to Use Social Media
Fashion Brand Management Map
Course Objectives
Today's Focus
Consumers
Symbolism
Distinctive Elements
Metrics (KPI)
NOT controlled by the Brand
Experiences
Controlled by the Brand
Digital
Physical
Strategies
Consistency
Omni-Channel
Products
Objectives, Outlets, & Outcomes
Goals and concepts in Social Media
Different Social Media channels
KPI connected to Social Media
Social Media Content Creation
Purpose of SM for Brands
Social Media is a pathway for brands to increase connections with consumers through thematic, cohesive content
Imagery
Values
Engagement
Community
SM Options
image heavy
text heavy
Measuring Success
KPI for Social Media
Engagement Rate
Reach/Impressions
Conversion
Growth
Interaction
Creating Content
You need items to post
Graphics/Video
Text/Blurbs
Inspo
Social Media Content Creation
Purpose
This assignment challenges you to create social media content that aligns with a theme, appeals to demographics associated with a given social media channel, and clearly supports a chosen performance metric. When you have completed the activity, you will understand how to create cohesive social media that builds brand equity within a campaign through brand image and awareness.
Final Project Component
This will be a component of your final project if you are hired as Social Media Specialist. Your submission may be used by the Brand Manager to determine their team if you score high enough COL points.
Anticipate Omnichannel requirements!
Course Objectives
- Identify basic terminologies and concepts in fashion branding and marketing
- Explain the importance of brand experience in establishing brand equity and salience
- Comprehend different types of brand strategies and their key benefits and costs
- Identify the characteristics of highly effective brand communication
- Explore the future of digital brand communication in the light of constant changes in the retail environment
- Develop a successful fashion brand omnichannel launch strategy designed to enhance sales and profits
Social Media
Sarah West Hixson
Created on October 16, 2024
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Transcript
How to Use Social Media
Fashion Brand Management Map
Course Objectives
Today's Focus
Consumers
Symbolism
Distinctive Elements
Metrics (KPI)
NOT controlled by the Brand
Experiences
Controlled by the Brand
Digital
Physical
Strategies
Consistency
Omni-Channel
Products
Objectives, Outlets, & Outcomes
Goals and concepts in Social Media
Different Social Media channels
KPI connected to Social Media
Social Media Content Creation
Purpose of SM for Brands
Social Media is a pathway for brands to increase connections with consumers through thematic, cohesive content
Imagery
Values
Engagement
Community
SM Options
image heavy
text heavy
Measuring Success
KPI for Social Media
Engagement Rate
Reach/Impressions
Conversion
Growth
Interaction
Creating Content
You need items to post
Graphics/Video
Text/Blurbs
Inspo
Social Media Content Creation
Purpose
This assignment challenges you to create social media content that aligns with a theme, appeals to demographics associated with a given social media channel, and clearly supports a chosen performance metric. When you have completed the activity, you will understand how to create cohesive social media that builds brand equity within a campaign through brand image and awareness.
Final Project Component
This will be a component of your final project if you are hired as Social Media Specialist. Your submission may be used by the Brand Manager to determine their team if you score high enough COL points.
Anticipate Omnichannel requirements!
Course Objectives