Want to create interactive content? It’s easy in Genially!
Social Media
Sarah West Hixson
Created on October 16, 2024
Start designing with a free template
Discover more than 1500 professional designs like these:
Transcript
How to Use Social Media
NOT controlled by the Brand
Consistency
Distinctive Elements
Controlled by the Brand
Symbolism
Experiences
Physical
Digital
Metrics (KPI)
Omni-Channel
Course Objectives
Today's Focus
Strategies
Products
Consumers
Fashion Brand Management Map
Vocab Quiz
Social Media Content Creation
KPI connected to Social Media
Different Social Media channels
Goals and concepts in Social Media
Objectives, Outlets, & Outcomes
Community
Engagement
Values
Imagery
Social Media is a pathway for brands to increase connections with consumers through thematic, cohesive content
Purpose of SM for Brands
image heavy
text heavy
SM Options
Interaction
Growth
Conversion
Reach/Impressions
Engagement Rate
KPI for Social Media
Measuring Success
Inspo
Text/Blurbs
Graphics/Video
You need items to post
Creating Content
Anticipate Omnichannel requirements!
Final Project Component
This will be a component of your final project if you are hired as Social Media Specialist. Your submission may be used by the Brand Manager to determine their team if you score high enough COL points.
Purpose
This assignment challenges you to create social media content that aligns with a theme, appeals to demographics associated with a given social media channel, and clearly supports a chosen performance metric. When you have completed the activity, you will understand how to create cohesive social media that builds brand equity within a campaign through brand image and awareness.
Social Media Content Creation
Vocab Quiz
- Identify basic terminologies and concepts in fashion branding and marketing
- Explain the importance of brand experience in establishing brand equity and salience
- Comprehend different types of brand strategies and their key benefits and costs
- Identify the characteristics of highly effective brand communication
- Explore the future of digital brand communication in the light of constant changes in the retail environment
- Develop a successful fashion brand omnichannel launch strategy designed to enhance sales and profits