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Zenbarn Farms - New Monthly Report - September
Steve
Created on October 16, 2024
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UPCOMINGSTRATEGY
RETENTIONMETRICS
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$8,128
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New Revenue from Winbacks
Winbacks
Revenue
pufcreativ.com
$36,368
Revenue from Campaigns
CAMPAIGNMETRICS
LAST MONTH'S STRATEGY RECAP
SEPTEMBER RETENTION
Zenbarn Farms
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WINBACK SEPTEMBER
HOME
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91
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129
pufcreativ.com
SEPTEMBER RETENTION
Zenbarn Farms
WINBACKCHART
WINBACKTABLE
1,459
Purchases Made
562
Customers Recovered
$93,906
Revenue Recovered
TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS
Purchases Made
$8,128
Revenue Recovered
Customers Recovered
pufcreativ.com
SEPTEMBER RETENTION
Zenbarn Farms
AVERAGE PURCHASE FREQUENCY
HOME
REVENUEMAKEUP
CUSTOMERMETRICS
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AUGUST
RETENTION METRICS
Keep evolving look and feel of campaigns.
- Increase readability and ease of customer scanning for insights.
- Data shows the Featured Cultivator series resulting in purchases.
- Make this a standout in the campaign.
Store revenue increase can be correlated to an improvement is customer experience in store.
- Email Opt-ins has increased positively 140%+
- Capturing First-Time Customer sign-ups In-Store is a huge success, continue the good work, keep up the pressure and momentum will build.
pufcreativ.com
SEPTEMBER RETENTION
Zenbarn Farms
ACTION:DIGITAL
ACTION:IN-STORE
HOME
UPCOMING STRATEGY
Total conversions: $1026.56
Opt-In More First-Time Customers In-Store - only 5% of First-Time Customers (which make up 65% of all customers) signed up last month.
- Your efforts doubled the email capture of First-Time Customers to 10%.
- More than doubled the SMS opt-in as well 1.2% in August to 3% in September .
- Revenue attributed to SMS opens is also up 10%
- 9/3-9/9: $10 off $50+
38%
$91,254
Semi-Regular Customers
32%
$78,197
FirstTimers
30%
$72,652
Loyal Customers
% of Total
Revenue
Customer Type
MONTHLY REVENUE MAKEUP
WINBACK CHART
-14.9%
4.2%
September
Avg Winback Spend
$19,425
Revenue Attributed to Email Opens
$1,408
Revenue Attributed to SMS Opens
$7,407
Revenue Attributed to Link Clicks
$27,559
Total Revenue from Weekly Campaigns
$64.13
Avg Storewide Spend
$63.76
$8,128
Winback Campaigns
$68.42
Avg Campaign Spend
$27,559
Weekly Campaigns
-14.6%
$36,368
Total Revenue from Campaigns
REVENUE
$242,104
Total Store Revenue
1st Time Lost Customer Rate
74.07%
Amount of customers that only visited once in the last 60+ days
Lost Customer Rate
82.49%
Amount of customers that have not shopped in over 60 days.
First Time Churn Rate
61.1%
Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.
Critical Email Opt-In Rate
10.3%
First time customers that opt in.
Aug < > Sep Retention Rate
36.36%
Amount of customers that returned from last month to this month.
Repurchase Rate
29.00%
Amount of customers that purchased 2+ times in all time.
Loyal Customer Base
564
CUSTOMER METRICS
Customers that have visited more than 5 times and have shopped within 30 days & opted in.
This tracks the purchases & revenue from customers since they were recovered.
Overall Winback Results
0.21%
Unsubscribes
0.23%
Failures
43.1%
Conversion Rate
0.24%
Email Open Rate
WINBACK CAMPAIGN METRICS
Total Opt-out Rate: 1.1%
51
Total Opt-outs
Total Opt-in Rate: 4.7%
209
Total New Opt-ins
4,247
Email Opt-ins
SMS Opt-ins
1,246
SUBSCRIBERS
4.0%
4,464
Total Opt-ins
WEEKLY CAMPAIGN METRICS
0.23%
SMS
0.79%
Unsubscribes
0.36%
SMS
1.25%
Failures
39.3%
SMS
Total Messages Sent
37,592
Conversion Rate
15.8%
5.1%
Open Rates
38,231
Email Sent
639
SMS Sent
41
Total Campaigns
Total: 856
Based on customers that have made over 5 purchases within 6 months
60 + days
4.09%
35
45-60 days
6.8%
58
30-45 days
16.2%
139
14-30 days
37.0%
317
7-14 days
22.3%
191
59%
0-7 days
13.6%
116