Zenbarn Farms
pufcreativ.com
SEPTEMBER RETENTION
LAST MONTH'S STRATEGY RECAP
Revenue
$36,368
Revenue from Campaigns
View Full Breakdown
View
Winbacks
CAMPAIGNMETRICS
$8,128
RETENTIONMETRICS
UPCOMINGSTRATEGY
New Revenue from Winbacks
View Metrics
View Page
View Page
View Full Results
Zenbarn Farms
pufcreativ.com
HOME
SEPTEMBER RETENTION
WINBACK SEPTEMBER
TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS
$8,128
$93,906
Revenue Recovered
Revenue Recovered
129
91
562
1,459
Customers Recovered
Purchases Made
Customers Recovered
Purchases Made
WINBACKTABLE
WINBACKCHART
See More
See More
Zenbarn Farms
pufcreativ.com
HOME
SEPTEMBER RETENTION
RETENTION METRICS
AUGUST
CUSTOMERMETRICS
See More
AVERAGE PURCHASE FREQUENCY
REVENUEMAKEUP
See More
See More
Zenbarn Farms
pufcreativ.com
HOME
SEPTEMBER RETENTION
UPCOMING STRATEGY
ACTION:DIGITAL
Keep evolving look and feel of campaigns.
- Increase readability and ease of customer scanning for insights.
- Data shows the Featured Cultivator series resulting in purchases.
- Make this a standout in the campaign.
October Winback Strategy - 10/1-10/7 $20 OFF $100 - 10/8-10/14 $5 OFF ANY - 10/15-10/21 $15 OFF $75 - 10/22-10/28 $25 OFF $125
ACTION:IN-STORE
Store revenue increase can be correlated to an improvement is customer experience in store.
- Email Opt-ins has increased positively 140%+
- Capturing First-Time Customer sign-ups In-Store is a huge success, continue the good work, keep up the pressure and momentum will build.
Opt-In More First-Time Customers In-Store - only 5% of First-Time Customers (which make up 65% of all customers) signed up last month.
- Your efforts doubled the email capture of First-Time Customers to 10%.
- More than doubled the SMS opt-in as well 1.2% in August to 3% in September .
- Revenue attributed to SMS opens is also up 10%
Winback Top Performer
Total conversions: $1026.56
MONTHLY REVENUE MAKEUP
% of Total
Customer Type
Revenue
Loyal Customers
$72,652
30%
FirstTimers
$78,197
32%
Semi-Regular Customers
$91,254
38%
WINBACK CHART
REVENUE
September
-14.9%
4.2%
-14.6%
$242,104
$36,368
$27,559
Total Store Revenue
Total Revenue from Campaigns
Total Revenue from Weekly Campaigns
$8,128
$27,559
$7,407
Weekly Campaigns
Winback Campaigns
Revenue Attributed to Link Clicks
$63.76
$1,408
$68.42
Avg Campaign Spend
Avg Winback Spend
Revenue Attributed to SMS Opens
$64.13
$19,425
Avg Storewide Spend
Revenue Attributed to Email Opens
29.00%
Repurchase Rate
36.36%
CUSTOMER METRICS
Aug < > Sep Retention Rate
Amount of customers that purchased 2+ times in all time.
Amount of customers that returned from last month to this month.
Loyal Customer Base
First Time Churn Rate
61.1%
10.3%
Critical Email Opt-In Rate
564
Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.
Customers that have visited more than 5 times and have shopped within 30 days & opted in.
First time customers that opt in.
82.49%
Lost Customer Rate
1st Time Lost Customer Rate
74.07%
Amount of customers that only visited once in the last 60+ days
Amount of customers that have not shopped in over 60 days.
Overall Winback Results
This tracks the purchases & revenue from customers since they were recovered.
WEEKLY CAMPAIGN METRICS
WINBACK CAMPAIGN METRICS
Open Rates
Conversion Rate
Email Open Rate
Conversion Rate
5.1%
Email
SMS
0.24%
43.1%
15.8%
39.3%
Failures
41
Failures
Unsubscribes
Total Campaigns
1.25%
SMS
Email
0.36%
0.23%
0.21%
Email Sent
SMS Sent
37,592
639
Unsubscribes
Total Messages Sent
0.79%
SMS
Email
0.23%
38,231
SUBSCRIBERS
209
1,246
SMS Opt-ins
Total New Opt-ins
Total Opt-in Rate: 4.7%
4,464
51
Total Opt-ins
4.0%
Email Opt-ins
4,247
Total Opt-outs
Total Opt-out Rate: 1.1%
AVERAGE PURCHASE FREQUENCY
7-14 days
0-7 days
30-45 days
14-30 days
45-60 days
60 + days
116
191
317
139
58
35
22.3%
13.6%
16.2%
37.0%
6.8%
4.09%
Total: 856
Based on customers that have made over 5 purchases within 6 months
59%
Zenbarn Farms - New Monthly Report - September
Steve
Created on October 16, 2024
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Transcript
Zenbarn Farms
pufcreativ.com
SEPTEMBER RETENTION
LAST MONTH'S STRATEGY RECAP
Revenue
$36,368
Revenue from Campaigns
View Full Breakdown
View
Winbacks
CAMPAIGNMETRICS
$8,128
RETENTIONMETRICS
UPCOMINGSTRATEGY
New Revenue from Winbacks
View Metrics
View Page
View Page
View Full Results
Zenbarn Farms
pufcreativ.com
HOME
SEPTEMBER RETENTION
WINBACK SEPTEMBER
TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS
$8,128
$93,906
Revenue Recovered
Revenue Recovered
129
91
562
1,459
Customers Recovered
Purchases Made
Customers Recovered
Purchases Made
WINBACKTABLE
WINBACKCHART
See More
See More
Zenbarn Farms
pufcreativ.com
HOME
SEPTEMBER RETENTION
RETENTION METRICS
AUGUST
CUSTOMERMETRICS
See More
AVERAGE PURCHASE FREQUENCY
REVENUEMAKEUP
See More
See More
Zenbarn Farms
pufcreativ.com
HOME
SEPTEMBER RETENTION
UPCOMING STRATEGY
ACTION:DIGITAL
Keep evolving look and feel of campaigns.
- Make this a standout in the campaign.
October Winback Strategy - 10/1-10/7 $20 OFF $100 - 10/8-10/14 $5 OFF ANY - 10/15-10/21 $15 OFF $75 - 10/22-10/28 $25 OFF $125ACTION:IN-STORE
Store revenue increase can be correlated to an improvement is customer experience in store.
Opt-In More First-Time Customers In-Store - only 5% of First-Time Customers (which make up 65% of all customers) signed up last month.
- Your efforts doubled the email capture of First-Time Customers to 10%.
- More than doubled the SMS opt-in as well 1.2% in August to 3% in September .
- Revenue attributed to SMS opens is also up 10%
Winback Top PerformerTotal conversions: $1026.56
MONTHLY REVENUE MAKEUP
% of Total
Customer Type
Revenue
Loyal Customers
$72,652
30%
FirstTimers
$78,197
32%
Semi-Regular Customers
$91,254
38%
WINBACK CHART
REVENUE
September
-14.9%
4.2%
-14.6%
$242,104
$36,368
$27,559
Total Store Revenue
Total Revenue from Campaigns
Total Revenue from Weekly Campaigns
$8,128
$27,559
$7,407
Weekly Campaigns
Winback Campaigns
Revenue Attributed to Link Clicks
$63.76
$1,408
$68.42
Avg Campaign Spend
Avg Winback Spend
Revenue Attributed to SMS Opens
$64.13
$19,425
Avg Storewide Spend
Revenue Attributed to Email Opens
29.00%
Repurchase Rate
36.36%
CUSTOMER METRICS
Aug < > Sep Retention Rate
Amount of customers that purchased 2+ times in all time.
Amount of customers that returned from last month to this month.
Loyal Customer Base
First Time Churn Rate
61.1%
10.3%
Critical Email Opt-In Rate
564
Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.
Customers that have visited more than 5 times and have shopped within 30 days & opted in.
First time customers that opt in.
82.49%
Lost Customer Rate
1st Time Lost Customer Rate
74.07%
Amount of customers that only visited once in the last 60+ days
Amount of customers that have not shopped in over 60 days.
Overall Winback Results
This tracks the purchases & revenue from customers since they were recovered.
WEEKLY CAMPAIGN METRICS
WINBACK CAMPAIGN METRICS
Open Rates
Conversion Rate
Email Open Rate
Conversion Rate
5.1%
Email
SMS
0.24%
43.1%
15.8%
39.3%
Failures
41
Failures
Unsubscribes
Total Campaigns
1.25%
SMS
Email
0.36%
0.23%
0.21%
Email Sent
SMS Sent
37,592
639
Unsubscribes
Total Messages Sent
0.79%
SMS
Email
0.23%
38,231
SUBSCRIBERS
209
1,246
SMS Opt-ins
Total New Opt-ins
Total Opt-in Rate: 4.7%
4,464
51
Total Opt-ins
4.0%
Email Opt-ins
4,247
Total Opt-outs
Total Opt-out Rate: 1.1%
AVERAGE PURCHASE FREQUENCY
7-14 days
0-7 days
30-45 days
14-30 days
45-60 days
60 + days
116
191
317
139
58
35
22.3%
13.6%
16.2%
37.0%
6.8%
4.09%
Total: 856
Based on customers that have made over 5 purchases within 6 months
59%