My Digital Plan

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My Digital Plan

Sofia Arena

Who am I?

Critical Analysis

Strenghts

• Visual Content Creation
• Existing Instagram Profile

• Creation of some contents for local tourism promotion agency (Nerja municipality, Spain), train passes (Interrail) and festivals (Nameless, Italy)

Weakness

• Limited visibility
• Monetization challenges
• Limited professional networking
• No presence on TikTok and YouTube

Opportunities

• Growing demand for travel content
• Cross-platform expansion
• Trend towards personalization

Threads

• High Competition
• Platform algorithm changes visibility
• Difficulty breaking into the market without a large following or collaborations

Strategic Objectives

1.Boost Instagram Visibility and Engagements

My goal is to increase my follower count by 50% and improve engagement (likes, comments, shares) by 20% by the begging of 2025.

2.Secure Collaborations with Travel Brands

I aim to establish my first paid partnerships with travel-related brands (hotels, tour companies, van rentals...) by mid-2025.

3. Expand to TikTok and YouTube

To diversify my presence, I’ll launch a YouTube channel focused on travel vlogs and a TikTok profile for short-form travel content.

4. Monetize My Content:

By mid-2025, I’ll start generating income from content creation through brand collaborations, affiliate marketing, selling my travel photography and creating a travel guide.

Action Plan

Optimize my Instagram Profile

Transform my Instagram into a more professional and targeted platform to attract potential collaborations.

Launch Content on TikTok and YouTube

Expand my audience with engaging video content.

Build Brand Partnerships

Start monetizing through collaborations with travel brands.

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Create a Personal Website and Travel Guide

Establish a professional online presence.

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Metrics

Instagram Growth

I will use Instagram Insights and others apps like Hootsuite or Later. These tools will allow me to track follower count, engagement rate (comments, likes, shares), and the performance of individual posts.

TikTok and YouTube Performance

To expand my audience on these platforms, I will leverage the built-in analytics from TikTok and YouTube Studio. These tools will help me monitor views, likes, subscribers, and watch time for my videos.

Brand collaboration

To measure the effectiveness of my monetization initiatives, I will keep track of collaboration proposals sent and paid partnerships secured

Website Traffic

Once my website is, I’ll track monthly visitors and conversion rates, such as collaboration requests or photo sales. This will help me identify areas for growth and engagement.

Tools

Canva for creating consistent and professional visual templates. Instagram Insights to analyze performance metrics such as follower growth, engagement rates and reach.

Steps

Update my bio to highlight my niche as a travel content creator. Design cohesive highlights that showcase my top content and collaborations. Active interactions: respond to comments and messages to build community

Tools

Adobe Premiere or CupCut for video editing TikTok and YouTube apps for publishing.

Steps

Launch TikTok and YouTube profiles. Produce quality content Share short behind-the-scenes clips on TikTok and longer, story-driven vlogs on YouTube, showcasing destinations and personal experiences.

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Tools

WordPress/Squarespace/wix for website creation Google Analytics for traffic tracking. Social media to promote content and maximize visibility and sales.

Steps

Develop a website as a portfolio for my photography and a blog where I share travel stories, tips, and behind-the-scenes content. Write a travel guide, also sold as an ebook, with personalized advice and itineraries.

Tools

Email to contact brands DMs for direct contact with brands Collaboration requests via tags in post

Steps

Reach out to brands with a media kit showcasing my audience and engagement, offering creative content packages like Instagram posts and stories. Join online communities for travel influencers and brand to connect with potential parners. Use social media platforms to engage with brands, commenting on their posts or tagging them in relevant content to attract their attention

Who am I? I am a 21-year-old student in my third year of a bachelor's degree, set to graduate in September 2024. I have a passion for traveling, and I love capturing the unique moments of my journeys through photography. I focus on details and the people I meet along the way, sharing my experiences on social media, especially Instagram. My goal is to turn this passion into a career as a travel content creator.