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Copy - Copy - Class 15 Concept Overview V3

Think Startup

Created on October 16, 2024

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Transcript

Prototypes & its Fidelity levels

Build an Initial Prototype

Prototypes for different types of Product & Services

Objective: Learn to bring your solution alive with prototyping

Samples of Prototypes

Steps to take when building prototypes

Do's & Don'ts: Prototypes & Prototype Validation

DELIVERABLE:Build your solution prototype

CONCEPT PRIMER

Fidelity levels of Prototypes

MEDIUM FIDELITY

Prototypes are developed progressively to reach different levels of sophistication/fidelity. Fidelity refers to the degree of accuracy or similarity of a prototype to the final product or service. It defines how closely the prototype mimics the actual characteristics, functionalities, and aesthetics of the intended end solution. Fidelities of prototypes are typically of three kinds - low, medium and high.

LOW FIDELITY
HIGH FIDELITY
  • Basic representation with minimal detail.
  • Rough sketches, simple models, or abstract concepts.
  • Used for initial exploration, idea generation, or quick iterations
  • More detailed representation.
  • Wireframes, basic digital models, or partially functional
  • Used for testing interactions, basic functionalities, and initial user feedback.
  • Detailed & closely resembles the final solution.
  • Fully functional
  • Detailed 3D models, or simulations.
  • Used for comprehensive testing, user validation, and stakeholder presentations

Prototypes: Different types of Product & Services

SOFTWARE PROTOTYPES

PRODUCT PROTOTYPES

SERVICES PROTOTYPES

Are preliminary versions of a software application used to visualize and test the design and functionality before full-scale development.

Product prototypes are early models or samples of a physical product, used to test design, functionality, and manufacturability.

Services prototypes are early versions of service processes or interactions used to test and refine service delivery and customer experience.

Samples of Prototypes

Service Prototypes
Product Prototypes
Software Prototypes

Samples: Prototypes for Software Applications

Low Fidelity – ‘Wireframe’ built on figma

High Fidelity – ‘Clickable Mockup’ on figma

To

Image credit: Sarah, Lessonsindesign.com

Samples: Prototypes for ‘Product’ (manufacturing)

3D printed (Look like prototype) Image credits: Medium.com

Cardboard prototype Image credits: Medium.com

To

Read more at “Prototyping Your Invention Idea”, article on Medium.com by Jesus Marti Editor Abilista

‘Looks like Prototype Image credits: IDEO

Finished Medtech product

To

Stanford Biodesign: David and Tom Kelley of IDEO share their approach to medtech prototyping.

Samples: Prototypes for Services

Steps to take when building prototypes

Service Prototypes
Product Prototypes
Software Prototypes

Do's & Don'ts: Prototypes & Prototype Validation

Iterating the prototype to get to a 'great solution' requires constant customer engagement, feedback and validation. Do's and Don'ts to accomplish that include:

Do's & Don'ts of Prototyping

Do's & Don'ts of Prototype Validation

Steps to Take

Your Deliverable – Solution Prototype

Review

  • The solution summary
  • Functionality and the solution design

Venture Activity 5.1: Build your Prototype

Review the prototype

  • Review the prototype that you have started to build

Continue to build your solution prototype

  • Get creative! Use materials like post-its, chart papers, sketch pens etc to make your solution come alive.
  • Prepare to demonstrate how your solution works
  • Recieve Feedback from your faculty and peers
  • Take a picture and upload the final prototype
Service Prototypes

Example: Simulating a customer support call center scenario to test and improve response protocols and customer interactions.Methods: Role-playing, Blueprints, and Mock service scenarios.

Generate Solution Ideas (Part B)

TEAM ACTIVITY

  • As a team, agree on 2 possible solutions that your startup can build

Solution Ideas Tool

Link to login:

Instructions:

  • Sign in with with your email, using the link above.
  • Status: As you complete each activity, its description box will reflect its status
  • Navigation: Click on the HOME for the menu
  • Checkpoint: Check the status of your assignments/submissions, in the Home page at “Click here to view your team's submissions”
  • Click on Activity 2.7: Follow the instructions to develop your ideas
  • The tool contains the description of your problem statement, Customer segment, persona and insights

Software Prototypes

Determine how users will interact with the software (do not focus on databases or other back-end designs yet)

Create wireframes and mockups of the interface using tools like Balsamiq, Sketch, or Figma

May use tools such as Bubble, Adobe XD, InVision, or Axure for making interactive prototypes

Product Prototypes

Start with simple design sketches to visualize the product (paper or digital drawing tools).

Create 3D models using SolidWorks, Tinkercad, Autodesk Fusion, etc.

Use materials like cardboard, foam, or 3D printing to create a physical representation of the product.

Prototyping: Do's & Don'ts

Don't over-engineer: Don't fall into the trap of making your prototype too complex ​

Keep it quick and dirty​

Get the team aligned on the future final solution​

Don't be afraid to fail: Not every prototype will be a success. That's okay! ​

Think of your prototype as a living document, not a finished productl

Don't get attached to your prototype​

A good prototype should communicate the vision and potential of your product​

Don't confuse prototypes with the final product​

Don’t forget: Its purpose is to learn, not launch

Bells and whistles come later. Keep it simple and quick for now

Service Prototypes

Create a service blueprint that outlines the customer journey, frontstage and backstage actions, and touchpoints.

Create the Customer Journey Map, a graphical representation of the customer's experience with the service, detailing each touchpoint and emotional state.

Role-play the service to understand and improve the customer experience. This can also be done through storytelling.

Prototype Validation: Do's & Don'ts

Don'ts

Do's

  • Don't Ignore Negative Feedback: Negative feedback is as valuable as positive feedback, if not more so. ​ ​
  • Don't Test With Too Narrow a Group: Ensure your test group is diverse enough to represent your entire target audience.​ ​
  • Don't Rush the Process: Take the time needed to thoroughly test and validate your prototype. ​ ​
  • Don't Overcomplicate Your Prototype: Keep your prototype focused and simple. Adding too many features too early can complicate testing and feedback.​
  • Ensure your testing group represents your target audience​ ​
  • Start testing as early as possible and continue throughout the development process​ ​
  • Encourage honest feedback and be open to making changes based on user suggestions and needs.​ ​
  • Prioritize testing the core features and functionalities that are crucial to your product's success.​ ​
  • Keep detailed records of test results, user feedback, and changes made. ​

Generate Solution Ideas (Part A)

Individual Activity
  • Review Current alternatives/options
  • Review Gaps in the current solutions
  • Generate atleast 3-4 solution ideas
Product Prototypes

Example: A 3D-printed model of a new gadget to test its ergonomics and user interaction before mass production. Methods: 3D Models, Mock-ups, and Working models.

Software Prototypes

Example: Creating a mockup of a mobile app's user interface to test usability before developing the full application. Methods: Wireframes, Mock-ups and Clickable prototypes.