Copy - Copy - Class 14- Concept Overview V3

Prototype vs. MVP

Benefits of MVP

Minium Viable Product (MVP)

DELIVERABLE:Select a Format to Develop a Prototype

Prototyping, its Types & Importance

Overview of Prototypes & MVP

Objective: Learns what it takes to create a solution to take to your customers

CONCEPT PRIMER

Pros of Prototyping

Types of Prototyping

Cons of Prototyping

Prototype is a preliminary version or a model of a product, service, or process

Understanding Prototyping

Click for video on ‘Prototyping games & App with Lego’

Click for ‘How to’ video

Click for Image-sketch prototype

Output: Sketch Mock-ups

How?

• Pen and paper

WHY?

• Cheap and easy to create and modify
• Easy to get feedback on as the prototype looks rough and users don’t fear hurting your feelings.

When? New digital or physical product Solution ideas

Output: Sketch Mockup

How?

• Pen and paper
• Sketchup
• Smartdraw

WHY?

• Quickly create physical prototypes
• Versatile, easy to modify & dismantle
• Encourage experimentation and fun

When? Novel Solutions

Output: 3 D object (product)

LEGO

PAPER

SKETCHES

How?

• LEGO bricks
• Cardboard mockups
• 3D printing - FreeCAD

WHY?

• Quickly create physical prototypes
• Versatile, easy to modify & dismantle
• Encourage experimentation and fun

When? Novel Solutions

Common Low-Fidelity Prototypes

Click to view a storyboard

Click to view a wireframe

Click for blueprint framework

Output: Blueprint of the services workflow, user experience, backstage processes…

How?

• Sketch up
• Smartdraw, Planner 5D…

WHY?

• Extensive blueprint to simulate through a combination of staging, role play and blueprint a thorough outline of the user and other stakeholder experiences

When? Solution design for services

Output: Wireframe / Mock-ups including clickable

How?

• Figma
• Miro…

WHY?

• Quickly create physical prototypes
• Versatile, easy to modify & dismantle
• Encourage experimentation and fun

When? Novel Solutions

Output: Visual plan of user experiences/journey

BLUEPRINTS

DIGITAL

STORYBOARD

How?

• Sketch sequences.
• Sketchup

WHY?

• Visual plan through a combination of staging, role play and blueprint a thorough outline of the user and other stakeholder experiences

When? User journey

Common Low-Fidelity Prototypes

Cost & Time Efficiency

Increased Adaptability

Improved Decision Making

Alignment among Team

Continuous Refinement

Identifying Issues

User Validation

Visualizing Ideas

What is the real value of Prototyping?

Deeper dive into MVP

Minimum Viable Product (MVP) is a basic functional version of the product built with minimum effort within a minimum amount of time to validate the idea and scale it up further.

PURPOSE OF MVP

WHAT IS MVP?

Swiftly bring a product to market, allowing startups to gather valuable feedback and make informed decisions regarding future iterations.

Understanding MVP

CUSTOMER DELIGHT

RISK MITIGATION

USER VALIDATION

COST EFFICIENT DEVELOPMENT

FASTER TIME-TO-MARKET

What are the Benefits of an MVP?

A product that is good enough to solve the core problem of the customer, and only has functions for that

MVP

VIABLE The final product that the startup wants to build

MINIMUM An unfinished product no customer needs or wants

Minimum Viable Product

DIFFERENCES

SAMPLES

SIMILARITIES

Prototypes vs. MVP

PHYSICAL MOCK-UP

Role-Play

PAPER WIREFRAME

Venture Activity 5.1: Build your Prototype

PAPER STORYBOARD

Your Deliverable – Select a Prototype Format for Your Solution

Faster Time-to-Market By focusing on the essential features required for a functional product, startups can develop and release their MVPs quickly.

User ValidationBy putting a product in the hands of users, startups can validate their assumptions, understand user preferences, and identify potential pain points.

Role Plays / Simulations

Acting out scenarios or using simulations to mimic service interactions or product usage

Sketches

Image courtesy: Interaction Design Foundation – Interaction-design.org

Hand-drawn sketches depicting basic layouts, structures, and functionalities of products or interfaces.

Service Design

Detailed live simulations or mock-ups of the service experience, involving realistic interactions between users and service providers.

Resource OptimizationCatching and resolving issues in early-stage prototypes is more cost-effective and less time-consuming than making changes in the final product.

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Cost and Time Efficiency

Paper Prototype

Physical prototypes using paper cutouts, enabling quick and interactive testing of user interfaces and workflows

Communication Tool Prototypes facilitate communication between cross-functional teams or stakeholders, aligning everyone towards a common vision.

Alignment Among Teams

Wireframes (detailed)

Detailed digital representations Shows actual user interface elements, interactive features, similar to the final solution

Risk Reduction Testing prototypes helps identify and address design flaws, usability issues, or functional problems early, reducing risks associated with the final product/service.​

Identifying Risks

Application

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• Takes Times
• Requires Iterations

Cons of Prototyping

Sketches

Hand-drawn sketches depicting basic layouts, structures, and functionalities of products or interfaces.

Conceptualization Aid: Prototypes offer a tangible representation of abstract ideas, helping stakeholders understand and visualize the end product/service.​

Visualizing Ideas

Customer DelightThis iterative approach ensures that subsequent versions are better aligned with user expectations, resulting in a more polished and market-ready product.

Storyboards/Scenarios

Visualizing user journeys or service interaction, capturing key steps and interactions

Iterative Improvement Prototyping supports an iterative development process, allowing for constant refinement based on feedback, leading to a more polished end product.​

Continuous Refinement

Framework and image courtesy NNGROUP.COM

Blueprint

Detailed user journey showing the visual map of how the user will interact with the product

Storyboards/Scenarios

Visualizing user journeys or service interaction, capturing key steps and interactions

Informed Choices Prototypes provide tangible evidence for decision-making, allowing stakeholders to make informed choices based on real experiences rather than assumptions.

Improved Decision-Making

Risk MitigationIf the MVP proves successful, the startup can confidently invest in further development. If not, the impact on resources and finances is limited, enabling the team to pivot or iterate based on the lessons learned.

Examples of MVP

The cloud storage giant began as a simple MVP – a video demonstrating the concept of file syncing. This video generated immense interest, allowing Dropbox to secure early adopters and attract investment. The founders of Airbnb initially launched a basic website with listings of their apartment, and a few others. This rudimentary version served as their MVP, enabling them to validate the demand for a platform connecting travelers with unique lodging options. In its early days, Zappos founder, Nick Swinmurn, launched a simple website with pictures of shoes taken from local shoe stores. When customers place an order, Swinmurn would purchase the shoes at retail stores and ship them to customers. This manual process served as the MVP, testing the viability of selling shoes online.

User Validation Prototypes enable early testing with users, allowing for feedback that shapes the final product/service according to user needs and preferences.

User-Centric Approach:

Cost-Efficient DevelopmentBy prioritizing core functionalities and avoiding unnecessary features, startups can allocate resources judiciously.

Wireframes (detailed)

Detailed digital representations Shows actual user interface elements, interactive features, similar to the final solution

Ease of Modification Prototypes can be easily modified or discarded if they don't meet expectations, allowing for flexible changes without major repercussions.

Increased Adaptability

Differences

Vs

MVP

• Validated with target users
• High fidelity
• Goal: Product-Customer fit

PROTOTYPES

• Tested by the internal team
• Low-to-Medium fidelity
• Goal: Validate design

Similarities

• Validate hypotheses before committing significant resources to full-scale development.
• Enable iterative development
• Minimize the initial investment in terms of time and money