Copy - Copy - Class 11 : Concept Primer V3

Shortlisting Ideas and Understanding Idea Componants

Diving into Early Solution Ideas

DELIVERABLE:Shortlist Your Solution Ideas

Understanding Early Solution Ideas

Generating Solution Ideas

Objective: Learn the imporatnce of generating several solution ideas

CONCEPT PRIMER

UNLEASHING CREATIVITY

URBANIZATION TRENDS

LEARNING & IMPROVING

AVOIDING TUNNEL VISION

EXPLORING POSSIBILITIES

Here are the top reasons:

Early solution ideas are like the seeds of your big solution tree. They're initial concepts or potential approaches to solve a problem. At this stage, they're not fully-fledged solutions yet. Instead, they're your first creative sparks that need nurturing, testing, and refining. You might wonder, why bother with these early ideas when we're not building the final solution yet?

Understanding Early Solution Ideas

Let's Dive into Developing Early Solution Ideas

Remember your customers? Keep them in mind. Your ideas should directly address their needs and challenges.

Customers are key

It's Quantity over Quality- for now! Don't worry about perfection. Quantity often leads to quality in ideation. The more ideas you have, the better chance of finding a gem..

quantity over quality!

Get your creative jucies flowing. Frameworks and variations of Brainstorming, can be used to generate innovative solution ideas .

Time to Generate Ideas

Take another look at the problem statement and what your customers are saying. Understanding the problem deeply is your compass for finding the right solution.

Get reacquainted with the problem

SOLUTION QUESTIONS

SOLUTION COMPONENTS

SHORTLISTING IDEAS

TYPICAL CRITERIA

Customer Expectations

JTBD

Problem Statement

03

02

01

ENSURING PROBLEM-SOLUTION FIT

Selecting Ideas and Understanding Idea Componants

• Ensure your solution is aligned with Persona’s expectations
• Enter all the solution details in the Activity tool

Map to the Problem and Upload on the tool

Venture Activity 3.2: Select 'The'Solution Idea Venture Activity 3.3: Solution Design Venture Activity 3.4: User Experience Journey

• Follow shortlisting guidelines to generate multiple solution to your chosen problem
• Select 1 or 2 solutions based on clear criteria

Generate and Shortlist Solutions

• The problem statement
• Chosen Customer Segments
• Jobs to be done

Review

Steps to Take

Your Deliverable – Shortlisted Solution Ideas

Imagine you've identified a problem where people in your community struggle to access healthy food options. Revisit the interviews you conducted (mock or real); recall the stories and challenges shared by individuals regarding their food choices and accessibility. Understanding these real-life situations deeply will guide your solution ideas.

Example

If your interviews revealed that time and affordability were major concerns, consider solutions that cater to these needs. For example, if your users are interested i quick meal recipies, you may think of developing a mobile app where community members share quick, affordable, and nutritious recipes tailored to busy schedules

Example

Avoid Tunnel Vision They stop you from getting stuck on one solution. Having multiple ideas prevents you from locking into something that might not be the best fit.

WHICH BENEFITS WILL USERS ENJOY?

HOW WILL IT WORK?

SOLUTION QUESTIONS

HOW DISTINCTIVE IS IT?

Selection Criteria

• Do you have the technology to build it?
• How much time will solution development take?
• Do you have the team to develop it?
• Can the solution scale?
• How unique will the solution be?

Learning and Improving They set the stage for learning and improvement. Early ideas help you test, gather feedback, and make your final solution even better.

Other Approaches to Ideating

Set a target for the number of solutions you can come up with. Think big, think small, think weird! You might surprise yourself with idea number 19 or 20 – sometimes the best ones hide among the multitude.

Example

Unleashing Creativity They're your playground for creativity. Embrace wild and unconventional thoughts; they might just lead to groundbreaking solutions!

Exploring Possibilities They open doors to various solutions. The more ideas you have, the more options you'll explore to solve your problem.