Copy - Copy - Class 10 - Concept Overview V3

What is the Process of Brainstorming?

What is Brainstorming and what are its Benefits?

TEAM DELIVERABLE:List of Solution ideas using Brainstorming

Why generate multiple Solution Ideas?

Examine Ideation Techniques

Objective: Learn why it is important generate several solution ideas

CONCEPT PRIMER

Do not lock into solutions too early

Appreciate diverse perspectives

When ideas build upon each other

Go for a wide variety of ideas

Why Generate Multiple Solution Ideas?

Brainstorming is based on the belief that group collaboration can produce more and better ideas than individuals working alone

BRAINSTORMING - Use Cases

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HIRING

COST OPTIMIZATION

MARKETING

PRODUCT INNOVATION

What is Brainstorming and what are its benefits

BrainstromingGround Rules

Evaluate and Prioritize

Group and Categorize

Do not evaluate

Generate Ideas

Choose a facilitator

Set ground rules

Select a diverse group

Define the problem

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Brainstorming Process

• Identify top 5 ideas for the problem you are working on

Identify top ideas

Venture Activity 3.1: Generate Solution Ideas

• In your teams, conduct the braining storming exercise to come up with solution ideas

Brainstorm

• The problem statement
• Customer Segments and Customer Personas

Review

Steps to Take

Your Deliverable – List of Solution Ideas using Brainstorming

Generation of unique campaigns for effectively reaching target audiences with compelling messages.

Marketing

Devising creative recruitment strategies to attract and retain interns, team members, etc.

Hiring

Reducing expenses and improving efficiency, without compromising quality or performance.

Cost Optimization

Ground Rules

• No criticism of ideas/people
• Welcome wild ideas
• Aim for quantity
• Build on the ideas of others
• Every participant contributes

Development of groundbreaking products/services that meet emerging customer needs

Product Innnovation