Copy - Copy - Class 10 - Concept Overview V3
Think Startup
Created on October 16, 2024
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Transcript
What is the Process of Brainstorming?
What is Brainstorming and what are its Benefits?
TEAM DELIVERABLE:List of Solution ideas using Brainstorming
Why generate multiple Solution Ideas?
Examine Ideation Techniques
Objective: Learn why it is important generate several solution ideas
CONCEPT PRIMER
Do not lock into solutions too early
Appreciate diverse perspectives
When ideas build upon each other
Go for a wide variety of ideas
Why Generate Multiple Solution Ideas?
Brainstorming is based on the belief that group collaboration can produce more and better ideas than individuals working alone
BRAINSTORMING - Use Cases
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HIRING
COST OPTIMIZATION
MARKETING
PRODUCT INNOVATION
What is Brainstorming and what are its benefits
BrainstromingGround Rules
Evaluate and Prioritize
Group and Categorize
Do not evaluate
Generate Ideas
Choose a facilitator
Set ground rules
Select a diverse group
Define the problem
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01
Brainstorming Process
- Identify top 5 ideas for the problem you are working on
Identify top ideas
Venture Activity 3.1: Generate Solution Ideas
- In your teams, conduct the braining storming exercise to come up with solution ideas
Brainstorm
- The problem statement
- Customer Segments and Customer Personas
Review
Steps to Take
Your Deliverable – List of Solution Ideas using Brainstorming
Generation of unique campaigns for effectively reaching target audiences with compelling messages.
Marketing
Devising creative recruitment strategies to attract and retain interns, team members, etc.
Hiring
Reducing expenses and improving efficiency, without compromising quality or performance.
Cost Optimization
Ground Rules
- No criticism of ideas/people
- Welcome wild ideas
- Aim for quantity
- Build on the ideas of others
- Every participant contributes
Development of groundbreaking products/services that meet emerging customer needs