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Copy - Copy - Class 19: Introduction V3
Think Startup
Created on October 16, 2024
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Transcript
Glossary of Terms
Map your Relative Position in the Market
Quick Explainer
Introduction
Overview
GLOSSARY OF TERMS
differentiation
08
Psychographics
competitive analysis
04
value propositiion
07
06
swot analysis
05
03
Competitive landscape
02
Compettive advantage
01
Position Map
MAP your Relative Position in the Market
06
What is Differentiation? A strategy where a business seeks to distinguish its products or services from competitors, often through unique features, quality, or branding.
What is a SWOT Analysis? A strategic planning tool that helps evaluate strengths, weaknesses, opportunities, and threats.
Who is Competitve Advantage? Competitive advantage refers to the unique qualities or strengths that enable a company to outperform its competitors in the market. It can be based on factors like cost leadership, product differentiation, or market niche.
What is Competitve Landscape? The competitive landscape is the overall picture of competitors in a specific market. It includes the identification of key players, their market shares, and their relative strengths and weaknesses.
What is Competiton Analysis? Evaluating competitors to determine their strengths and weaknesses.
What is Value Proposition? The unique value that a product or service provides to customers, often used as a selling point to differentiate from competitors and attract customers.
What is a Positiom Map? A position map, often used in marketing, is a visual representation that shows how products or brands are perceived by customers relative to each other in terms of attributes or characteristics.