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Copy - Copy - Class 20: Introduction V3

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Created on October 16, 2024

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Transcript

Glossary of Terms

Estimate Opportunity Size

Quick Explainer

Introduction

Overview

GLOSSARY OF TERMS

Product

market validation

04

opportunity size

07

06

Service

05

03

market saturation

02

market penetration

01

market analysis

Estimate Opportunity Size

06

Who is a Market Penetration? A strategy to increase sales of existing products in existing markets, often through aggressive marketing to reach larger numbers of customers and or pricing strategies to make it attractive for customers to buy a product over other

What is Market Saturation? Market saturation occurs when a product or service has reached its maximum potential within a given market, resulting in limited growth opportunities.

What is Market Validation? Market validation is the process of confirming the demand and viability of a product or service through real-world testing and feedback from potential customers.

What is Opportunity Size? Opportunity Size is the estimated market potential or revenue opportunity associated with a specific product, service, or business initiative.

What is Market Analysis? The process of evaluating the dynamics, conditions, and opportunities in a market, often involving the study of market trends, customer preferences, and competitive landscape..