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Copy - Copy - Class 15: Introduction V3

Think Startup

Created on October 16, 2024

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Transcript

Quick Explainer

Build an Initial Prototype

Building a prototype involves selecting the right fidelity type based on the stage of development and the specific goals.

Example: Mobile App

Overview
Glossary of Terms

Low Fidelity: Basic representation with minimal details.

Medium Fidelity: Detailed representation; mostly digital.

High Fidelity: Detailed representation; closer to the final solution.

Introduction

BUILD A INITIAL PROTOTYPE

04

01

03

02

User Testing

pivot

Customer Journey mapping

metrics

GLOSSARY OF TERMS

06

What is Customer Journey Mapping? Customer Journey Mapping involves creating an initial visual outline or representation of the stages, touchpoints, and interactions a customer might experience while engaging with a service. It's a preliminary draft aimed at planning and enhancing the customer's service experience.

What is Pivot? This is the strategic redirection or change in a business's core approach, product, or market focus in response to gathered feedback, market shifts, or new insights. It involves altering the original business strategy to better align with emerging opportunities or to address existing challenges.

What are Metrics? Metrics are measurable values used to track, assess, and evaluate various aspects of a business or project. They provide quantifiable data that helps in understanding performance, progress, and effectiveness in achieving specific goals or objectives.

What are User Testing? This is a method used to evaluate a product, service, or concept by directly involving users to assess its usability, functionality, and overall user experience. It involves observing how real users interact with the product to gather valuable feedback for improvements.