P1R4 - TUNKI WEBSITE PRESENTATION

Digital marketing website

Project #1 Status Report #4

Tunki website

index

project overview

overview of updates

hypotheses

methodology

executive summary

top level data

top level recommendations

PREDICTIONS

01

PROJECT OVERVIEW

The Tunki project is dedicated to empowering entrepreneurs and small businesses by crafting strong digital brand identities and enhancing their online presence. Through in-depth analysis of website traffic and user engagement. To further support this goal, I’ve added three new articles to the blog section of the website, offering entrepreneurs valuable tools and insights into the latest trends.

Tunki Digital Marketing Agency

OVERVIEW of UPDATES

3 new articles in the blog

To continue boosting the organic content on the website, I’ve written three new articles tailored for entrepreneurs. These articles provide valuable tools and highlight the latest trends to support their growth and success.

HYPOTHESES

Tunki Digital Marketing Agency

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Website Traffic Hypothesis

Online Course Enrollment Hypothesis

Content Engagement Hypothesis

Promoting the free online course is anticipated to generate initial interest from 3-5 entrepreneurs, helping us move toward the goal of securing at least 20 leads in the database over the next three months.

Improving the website SEO this week, we expect to see a 2-4% rise in traffic, with a target of reaching a 30% traffic increase over the next four months.

By consistently posting engaging blog content every week and maintaining effective SEO practices, we anticipate a steady increase in blog views and engagement, laying the groundwork for sustained traffic growth.

METHODOLOGY

The data was collected on Tuesday, October 15th, 2024. The main searches and visits occurred on Tuesday, October 01, and Thrusday, October 03. Also, in October 11th.

When it was colected

04

The data was collected by me as part of my research for the digital agency project.

Who collect it

03

Data was collected from various cities, including Baltimore, Winter Park, Ashburn, Orlando, Reston, Doctor Phillips, Lake Butler, Houston, Baltimore, and Oviedo.

Where you collected it

02

I collected data on 247 events and tracked 21 active users.

How much data you collected

01

I tracked visits to key pages, including Tunki - Digital Agency for entrepreneurs, About Us, Services, Results, Contact, and Results.

What was collected

05

EXECUTIVE SUMMARY

• Finding: The main page receives the most traffic, particularly from Tuesday to Saturday, and is more frequently visited than the other subpages.
• Action: Add more internal links to your subpages from the main page and blog articles.

• Finding: Significant user activity was recorded from Ashburn to Reston.
• Action: Develop targeted content for the cities with the highest engagement.

• Finding: Probably the most correct day to post is on Tuesday.
• Action: Schedule content updates in our blog section on Tuesday, to maximize views and reach a broader audience.

• Finding: Recently CTA's implemented is causing more visits in inside pages. We also noticed that in the services page the button weren't linked to the "Contact us" page
• Action: Create a strategy to encourage people to enter into the "Contact us" page

• Finding: The average engagement time per active user is 25 s and the average interaction time per session is 15s.
• Action: Increase the average interaction implementing new CTA's in blog page.

TOP-LEVEL data

Data collection overview

TOP-LEVEL data

User Engagement Data

TOP-LEVEL data

Traffic Patterns

top level recommendations

SITE OPTIMIZATION

01

02

Continue the SEO strategy for each content added in the blog.

Include CTA's in every single Blog article.

top level recommendations

CONTENT STRATEGY ENHACEMENT

01

02

Regularly create content on engaging topics to attract more readers.

Start to planning new audiovisual content for the enroll page.

top level recommendations

User Engagement Tactics

01

02

Implement more types of calls-to-action (CTAs) on every page.

Generate interactive content like quizzes, polls, or surveys in the blog section.

top level recommendations

PREDICTIONS FOR NEXT WEEK

01

02

Increased traffic to blog page by 30% after sharing the content and apply SEO optimization.

Leads will increase in 5% with new CTAs implemented.

THANKS!

Thanks!

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TEAM

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title here

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video

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video ii

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comparison

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process

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01

02

03

step 01

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STEP 02

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STEP 03

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'Your content is liked, but it hooks even more if it's interactive'

We avoid being part of the content saturation in the digital world.

Digital beings

04

We need to interact with each other. We learn collaboratively.

Social beings

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We tell thousands and thousands of stories. 2/3 of our conversations are stories.

Narrative beings

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We are capable of understanding images from millions of years ago, even from other cultures.

We are visual beings

01

Proposed solution / Scope

list

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02

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OVERVIEW OF UPDATES

timeline

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january

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february

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march

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title here

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april

Title here

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may

Title here

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june

Title here

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map

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80%

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Location 1

Location 2

Location 3

Location 4

Location 5

gaLlery

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mETHODOLOGY

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name

Occupation

name

Occupation

NAME

Occupation

NAME

Occupation

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Pose a dramatic question; it is the essential ingredient to maintain the audience's attention. It is usually presented subtly at the beginning of the story to intrigue the audience and is resolved at the end.

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El contenido visual es un lenguaje transversal, universal, como la música. Somos capaces de entender imágenes de hace millones de años, incluso de otras culturas.

We don't like to bore. We don't want to be repetitive. Communicating as usual is boring and unengaging. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

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Let the communication flow!

Got an idea?

Here you can include a relevant fact to highlight

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight