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P1R4 - TUNKI WEBSITE PRESENTATION

Nicole Zevallos

Created on October 15, 2024

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Transcript

Tunki website

Project #1 Status Report #4

Digital marketing website

PREDICTIONS

top level recommendations

top level data

executive summary

methodology

hypotheses

overview of updates

project overview

index

The Tunki project is dedicated to empowering entrepreneurs and small businesses by crafting strong digital brand identities and enhancing their online presence. Through in-depth analysis of website traffic and user engagement. To further support this goal, I’ve added three new articles to the blog section of the website, offering entrepreneurs valuable tools and insights into the latest trends.

PROJECT OVERVIEW

01

To continue boosting the organic content on the website, I’ve written three new articles tailored for entrepreneurs. These articles provide valuable tools and highlight the latest trends to support their growth and success.

3 new articles in the blog

OVERVIEW of UPDATES

Tunki Digital Marketing Agency

Content Engagement Hypothesis

Online Course Enrollment Hypothesis

Website Traffic Hypothesis

+info

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Tunki Digital Marketing Agency

HYPOTHESES

05

What was collected

I tracked visits to key pages, including Tunki - Digital Agency for entrepreneurs, About Us, Services, Results, Contact, and Results.

01

How much data you collected

I collected data on 247 events and tracked 21 active users.

02

Where you collected it

Data was collected from various cities, including Baltimore, Winter Park, Ashburn, Orlando, Reston, Doctor Phillips, Lake Butler, Houston, Baltimore, and Oviedo.

03

Who collect it

The data was collected by me as part of my research for the digital agency project.

04

When it was colected

The data was collected on Tuesday, October 15th, 2024. The main searches and visits occurred on Tuesday, October 01, and Thrusday, October 03. Also, in October 11th.

METHODOLOGY

EXECUTIVE SUMMARY

Data collection overview

TOP-LEVEL data

User Engagement Data

TOP-LEVEL data

Traffic Patterns

TOP-LEVEL data

Include CTA's in every single Blog article.

Continue the SEO strategy for each content added in the blog.

02

01

SITE OPTIMIZATION

top level recommendations

Start to planning new audiovisual content for the enroll page.

Regularly create content on engaging topics to attract more readers.

02

01

CONTENT STRATEGY ENHACEMENT

top level recommendations

Generate interactive content like quizzes, polls, or surveys in the blog section.

Implement more types of calls-to-action (CTAs) on every page.

02

01

User Engagement Tactics

top level recommendations

Leads will increase in 5% with new CTAs implemented.

Increased traffic to blog page by 30% after sharing the content and apply SEO optimization.

02

01

PREDICTIONS FOR NEXT WEEK

top level recommendations

Thanks!

THANKS!

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  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Pose a dramatic question; it is the essential ingredient to maintain the audience's attention. It is usually presented subtly at the beginning of the story to intrigue the audience and is resolved at the end.

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  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
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Got an idea?

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El contenido visual es un lenguaje transversal, universal, como la música. Somos capaces de entender imágenes de hace millones de años, incluso de otras culturas.

We don't like to bore. We don't want to be repetitive. Communicating as usual is boring and unengaging. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

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Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!