P1R4 - TUNKI WEBSITE PRESENTATION
Nicole Zevallos
Created on October 15, 2024
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SOCCER GAME SUMMARY
Guide
Transcript
Digital marketing website
Project #1 Status Report #4
Tunki website
index
project overview
overview of updates
hypotheses
methodology
executive summary
top level data
top level recommendations
PREDICTIONS
01
PROJECT OVERVIEW
The Tunki project is dedicated to empowering entrepreneurs and small businesses by crafting strong digital brand identities and enhancing their online presence. Through in-depth analysis of website traffic and user engagement. To further support this goal, I’ve added three new articles to the blog section of the website, offering entrepreneurs valuable tools and insights into the latest trends.
Tunki Digital Marketing Agency
OVERVIEW of UPDATES
3 new articles in the blog
To continue boosting the organic content on the website, I’ve written three new articles tailored for entrepreneurs. These articles provide valuable tools and highlight the latest trends to support their growth and success.
HYPOTHESES
Tunki Digital Marketing Agency
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Website Traffic Hypothesis
Online Course Enrollment Hypothesis
Content Engagement Hypothesis
Promoting the free online course is anticipated to generate initial interest from 3-5 entrepreneurs, helping us move toward the goal of securing at least 20 leads in the database over the next three months.
Improving the website SEO this week, we expect to see a 2-4% rise in traffic, with a target of reaching a 30% traffic increase over the next four months.
By consistently posting engaging blog content every week and maintaining effective SEO practices, we anticipate a steady increase in blog views and engagement, laying the groundwork for sustained traffic growth.
METHODOLOGY
The data was collected on Tuesday, October 15th, 2024. The main searches and visits occurred on Tuesday, October 01, and Thrusday, October 03. Also, in October 11th.
When it was colected
04
The data was collected by me as part of my research for the digital agency project.
Who collect it
03
Data was collected from various cities, including Baltimore, Winter Park, Ashburn, Orlando, Reston, Doctor Phillips, Lake Butler, Houston, Baltimore, and Oviedo.
Where you collected it
02
I collected data on 247 events and tracked 21 active users.
How much data you collected
01
I tracked visits to key pages, including Tunki - Digital Agency for entrepreneurs, About Us, Services, Results, Contact, and Results.
What was collected
05
EXECUTIVE SUMMARY
- Finding: The main page receives the most traffic, particularly from Tuesday to Saturday, and is more frequently visited than the other subpages.
- Action: Add more internal links to your subpages from the main page and blog articles.
- Finding: Significant user activity was recorded from Ashburn to Reston.
- Action: Develop targeted content for the cities with the highest engagement.
- Finding: Probably the most correct day to post is on Tuesday.
- Action: Schedule content updates in our blog section on Tuesday, to maximize views and reach a broader audience.
- Finding: Recently CTA's implemented is causing more visits in inside pages. We also noticed that in the services page the button weren't linked to the "Contact us" page
- Action: Create a strategy to encourage people to enter into the "Contact us" page
- Finding: The average engagement time per active user is 25 s and the average interaction time per session is 15s.
- Action: Increase the average interaction implementing new CTA's in blog page.
TOP-LEVEL data
Data collection overview
TOP-LEVEL data
User Engagement Data
TOP-LEVEL data
Traffic Patterns
top level recommendations
SITE OPTIMIZATION
01
02
Continue the SEO strategy for each content added in the blog.
Include CTA's in every single Blog article.
top level recommendations
CONTENT STRATEGY ENHACEMENT
01
02
Regularly create content on engaging topics to attract more readers.
Start to planning new audiovisual content for the enroll page.
top level recommendations
User Engagement Tactics
01
02
Implement more types of calls-to-action (CTAs) on every page.
Generate interactive content like quizzes, polls, or surveys in the blog section.
top level recommendations
PREDICTIONS FOR NEXT WEEK
01
02
Increased traffic to blog page by 30% after sharing the content and apply SEO optimization.
Leads will increase in 5% with new CTAs implemented.
THANKS!
Thanks!
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TEAM
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title here
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video
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video ii
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comparison
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process
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01
02
03
step 01
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STEP 02
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STEP 03
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'Your content is liked, but it hooks even more if it's interactive'
We avoid being part of the content saturation in the digital world.
Digital beings
04
We need to interact with each other. We learn collaboratively.
Social beings
03
We tell thousands and thousands of stories. 2/3 of our conversations are stories.
Narrative beings
02
We are capable of understanding images from millions of years ago, even from other cultures.
We are visual beings
01
Proposed solution / Scope
list
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02
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OVERVIEW OF UPDATES
timeline
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january
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february
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march
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title here
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april
Title here
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may
Title here
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june
Title here
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map
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80%
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Location 1
Location 2
Location 3
Location 4
Location 5
gaLlery
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mETHODOLOGY
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name
Occupation
name
Occupation
NAME
Occupation
NAME
Occupation
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Let the communication flow!
Got an idea?
Here you can include a relevant fact to highlight
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Let the communication flow!
Got an idea?
Here you can include a relevant fact to highlight
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Let the communication flow!
Got an idea?
Here you can include a relevant fact to highlight
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Here you can include a relevant fact to highlight
Here you can include a relevant fact to highlight
Pose a dramatic question; it is the essential ingredient to maintain the audience's attention. It is usually presented subtly at the beginning of the story to intrigue the audience and is resolved at the end.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Let the communication flow!
Got an idea?
Here you can include a relevant fact to highlight
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Here you can include a relevant fact to highlight
Here you can include a relevant fact to highlight
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Here you can include a relevant fact to highlight
Here you can include a relevant fact to highlight
El contenido visual es un lenguaje transversal, universal, como la música. Somos capaces de entender imágenes de hace millones de años, incluso de otras culturas.
We don't like to bore. We don't want to be repetitive. Communicating as usual is boring and unengaging. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Here you can include a relevant fact to highlight
Here you can include a relevant fact to highlight
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Let the communication flow!
Got an idea?
Here you can include a relevant fact to highlight
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Here you can include a relevant fact to highlight
Here you can include a relevant fact to highlight