The Runaway Alarm Clock by Rise & Shine Co.

Cost and Profitability

Uniqueness

Competition

Function and Need

The Rise & Shine Co.

The Runaway Alarm Clock

• It moves away when the alarm goes off.
• Users must physically get out of bed to turn it off, preventing snoozing.
• Ensures users are fully awake and ready to start their day.
• Addresses the common problem of oversleeping and hitting snooze repeatedly.
• Helps heavy sleepers and those with difficulty maintaining morning routines.
• Ensures timely wake-ups for work, school, and appointments.

The Runaway Alarm Clock

Function and Need

• Manufacturing Cost

• Retail Price
• Retail price of $50 per unit.
• Profit Margin
• 70% profit margin based on the difference between production cost and retail price.

The Runaway Alarm Clock

Cost and Profitability

• Estimated at $15 per unit, including:
• plastic housing
• $4
• rubber wheels
• $1
• motor and gears
• $3
• internal electronics
• $3.50
• battery
• $1.50
• assembly and labor
• $2
• packaging
• $1

• Existing Products
• Traditional alarm clocks with snooze functions that don’t require physical movement.
• Smartphone alarm apps with puzzles or challenges but no physical action.
• Smart home devices (Google Nest, Amazon Echo) that are easily dismissed via voice commands.
• Limited Competition
• Few products require users to physically get out of bed to deactivate the alarm, making this a niche market with minimal direct competition.

The Runaway Alarm Clock

Competition

• Physical Movement
• The clock’s ability to move away from the user makes it a unique product, forcing physical action to turn it off.
• Focus on Effectiveness
• Prioritizes ensuring users wake up and stay up, without relying on fun or gimmicks.
• Reliable Wake-Up Solution
• Ideal for heavy sleepers and those needing a reliable, no-snooze solution to start their day effectively.

The Runaway Alarm Clock

Uniqueness