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JLL Marketing Brochure
Ryann Jarrard
Created on October 15, 2024
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JLL marketing
marketing pillars
Marketing experts, focusing on human connection
placemaking roadmap
the team
services
And how do you make the connection? In one word, PLACEMAKING. Which is lead by research and vision that becomes an identity and a brand.
Contact
Jll marketing // JJl marekting // jll marketing// JLL marketing
learn more
marketing pillars
Pillars
Placemaking
team
services
Contact
placemaking
brand + identity
Reach + engagement
Jll marketing // JJl marekting // jll marketing// JLL marketing
Placemaking isn’t just about creating events and activations on site. It is led by research and experience and starts with a vision of how people will use your property.
Brand + Identity includes important pieces such as logo development, brand standards and guidelines, and finally a visual identity created through a brand strategy workshop.
While reach is important for brand awareness, engagement often leads to more tangible outcomes. Ideally, strategy should aim to balance and optimize both metrics for maximum effectiveness.
the placemaking roadmap
Pillars
Placemaking
team
services
Contact
Inspiration
Research
Budget
Hiring
Goals
Jll marketing // JJl marekting // jll marketing// JLL marketing
10
Scheduling
Partnerships
Evaluation
Contracts
Execution
the team
Pillars
Placemaking
team
services
Contact
With JLL’s Marketing & Placemaking team, you aren’t just getting our process and strategic approach, you are getting our people. This team is brimming with creative ideas, outstanding resources and can’t wait to make your property to talk of the town.
Jll marketing // JJl marekting // jll marketing// JLL marketing
Ashlyn Booth
Aimee braswell
Alex kirley
EVP, Senior Director, Team lead
Regional Marketing Manager, Mixed-use Lead
Regional Marketing Manager, Hawaii and West Region
the team
Pillars
Placemaking
team
services
Contact
Jll marketing // JJl marekting // jll marketing// JLL marketing
Becky cornell
casey mckinley
kelly smith
ryann jarrard
Regional Marketing Manager, Southwest Region
Lead designer
Regional Marketing Manager, Midwest Region
Regional Marketing Manager, Midwest/East Region
services
Pillars
Placemaking
team
services
Contact
public relations and crisis management
social media content and management
Placemaking creation and execution
Marketing manager hire and oversight
WEBSITE BUILD AND MANAGEMENT
Jll marketing // JJl marekting // jll marketing// JLL marketing
Creative, branding and signage (static and digital)
Marketing plan and budget
We also offer marketing for leasing support
Marketing for leasing
Pillars
Placemaking
team
services
Contact
The real placemaking of a property is in curating the right merchandise mix to drive guests to your center. Our team works as an extension to the leasing team by using the most advanced research platforms giving detailed insights on consumer behavior and then turning the data into a full suite of marketing tools and first-class collateral, all created by our in-house design team. It’s all about making your property shine and succeed.
Jll marketing // JJl marekting // jll marketing// JLL marketing
contact
Pillars
Placemaking
team
services
Contact
Keep exploring
The MixxJLL's mixed-use property + marketing platform
LinkedInJLL Retail
Jll marketing // JJl marekting // jll marketing// JLL marketing
InstagramJLL Retail
Ashlyn BoothEVP, Senior Director, Marketing + Strategy ashlyn.booth@jll.com
Scheduling
Establish a year round calendar of events for the property that surprise and delight guests upon arrival. Additionally, consider establishing "days" that become part of your guests' routine.
Partnerships
Identify parternships, both paid and un-paid, with art, education and cultural organizations to bring partners for placemaking.
Execution
Each placemaking activity has a marketing plan and to-do list to ensure events are executed flawlessly.
Contracts
Sign contracts, hire vendors, rent equipment, secure permits and insurance to protect both client and JLL.
Hiring
A full-time on-site Director of Placemaking and Experience and Community Manager.
Budget
Establish an annual budget for placemaking and experiences.
Goals
JLL Marketing partners with client on intended outcomes for placemaking.
Evaluation
Review each placemaking opportunity for ROI and share metrics with the client.
Inspiration
Ideate on behaviors, motivations, themed days and what will keep people coming back for more.
Research
Who is in the surrounding neighborhood and what does PLACE mean to them?