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JLL Marketing Brochure
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JLL marketing
the team
Jll marketing // JJl marekting // jll marketing// JLL marketing
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placemaking roadmap
marketing pillars
And how do you make the connection? In one word, PLACEMAKING. Which is lead by research and vision that becomes an identity and a brand.
Marketing experts, focusing on human connection
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services
team
Placemaking
Pillars
marketing pillars
Jll marketing // JJl marekting // jll marketing// JLL marketing
Reach + engagement
brand + identity
placemaking
While reach is important for brand awareness, engagement often leads to more tangible outcomes. Ideally, strategy should aim to balance and optimize both metrics for maximum effectiveness.
Brand + Identity includes important pieces such as logo development, brand standards and guidelines, and finally a visual identity created through a brand strategy workshop.
Placemaking isn’t just about creating events and activations on site. It is led by research and experience and starts with a vision of how people will use your property.
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Placemaking
Pillars
the placemaking roadmap
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Research
Inspiration
Partnerships
Scheduling
Contracts
Hiring
Goals
Budget
Execution
Evaluation
10
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team
Placemaking
Pillars
Jll marketing // JJl marekting // jll marketing// JLL marketing
the team
With JLL’s Marketing & Placemaking team, you aren’t just getting our process and strategic approach, you are getting our people. This team is brimming with creative ideas, outstanding resources and can’t wait to make your property to talk of the town.
Regional Marketing Manager, Hawaii and West Region
Regional Marketing Manager, Mixed-use Lead
EVP, Senior Director, Team lead
Alex kirley
Aimee braswell
Ashlyn Booth
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team
Placemaking
Pillars
Jll marketing // JJl marekting // jll marketing// JLL marketing
the team
Lead designer
Regional Marketing Manager, Southwest Region
Regional Marketing Manager, Midwest/East Region
Regional Marketing Manager, Midwest Region
ryann jarrard
kelly smith
casey mckinley
Becky cornell
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team
Placemaking
Pillars
We also offer marketing for leasing support
Jll marketing // JJl marekting // jll marketing// JLL marketing
Creative, branding and signage (static and digital)
WEBSITE BUILD AND MANAGEMENT
Placemaking creation and execution
public relations and crisis management
services
social media content and management
Marketing manager hire and oversight
Marketing plan and budget
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services
team
Placemaking
Pillars
Jll marketing // JJl marekting // jll marketing// JLL marketing
Marketing for leasing
The real placemaking of a property is in curating the right merchandise mix to drive guests to your center. Our team works as an extension to the leasing team by using the most advanced research platforms giving detailed insights on consumer behavior and then turning the data into a full suite of marketing tools and first-class collateral, all created by our in-house design team. It’s all about making your property shine and succeed.
InstagramJLL Retail
LinkedInJLL Retail
The MixxJLL's mixed-use property + marketing platform
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Jll marketing // JJl marekting // jll marketing// JLL marketing
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services
team
Placemaking
Pillars
Ashlyn BoothEVP, Senior Director, Marketing + Strategy ashlyn.booth@jll.com
contact
Establish a year round calendar of events for the property that surprise and delight guests upon arrival. Additionally, consider establishing "days" that become part of your guests' routine.
Scheduling
Identify parternships, both paid and un-paid, with art, education and cultural organizations to bring partners for placemaking.
Partnerships
Each placemaking activity has a marketing plan and to-do list to ensure events are executed flawlessly.
Execution
Sign contracts, hire vendors, rent equipment, secure permits and insurance to protect both client and JLL.
Contracts
A full-time on-site Director of Placemaking and Experience and Community Manager.
Hiring
Establish an annual budget for placemaking and experiences.
Budget
JLL Marketing partners with client on intended outcomes for placemaking.
Goals
Review each placemaking opportunity for ROI and share metrics with the client.
Evaluation
Ideate on behaviors, motivations, themed days and what will keep people coming back for more.
Inspiration
Who is in the surrounding neighborhood and what does PLACE mean to them?
Research