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SHC March

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Created on October 15, 2024

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Transcript

SHORE HOUSE CANNA
pufcreativ.com

MARCH RETENTION

STRATEGY

Revenue

$73,494

LAST MONTH'S STRATEGY RECAP

Revenue from Campaigns

UPCOMING STRATEGY

View Full Breakdown

WINBACKS

$18,729

View SubscriberMetrics

RETENTION METRICS

New Revenue from Winbacks

View CampaignMetrics

View Full Results

View Page

SHORE HOUSE CANNA
pufcreativ.com

HOME

MARCH RETENTION

MARCH WINBACK RESULTS

TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS

$18,729

$18,729

Revenue Recovered

Revenue Recovered

190

175

since March 2025

175

190

Customers Recovered

Purchases Made

Customers Recovered

Purchases Made

WINBACKTABLE

See More

SHORE HOUSE CANNA
pufcreativ.com

HOME

MARCH RETENTION

RETENTION METRICS

MARCH

CUSTOMER METRICS

MONTHLY REVENUE METRICS

Revenue

% of Rev

# of Customers

% of Total

Customer Type

# of Customers

Rate

First Time Churn90 Day Trailing

1,425

86%

Semi-Regular Customers

1,796

$273,721

60%

62%

Amount of customers that did not come back for a second visit in the last 90 days.

Everyone not a Loyal or First Timer, some are opted-in.

198

31%

Critical Email Opt-In

Loyal Customers

$91,928

402

13%

21%

First time customers that opt-in.

Visited 5+ times, shopped within the last 30 days & are Opted-In.

34,729

89%

Lost Customers

First Timers

$59,599

13%

631

21%

Amount of customers that have not shopped in over 60+ days.

First time shopping at Shore House Canna.

24,622

71%

1st Time Lost Customer

Recovered Customers

4%

175

$18,729

6%

How many of the Lost Customers are First Timers.

Recovered from Winbacks.

SHORE HOUSE CANNA
pufcreativ.com

HOME

MARCH RETENTION

UPCOMING STRATEGY

  • Get 420 campaigns ready!
  • Expand reach for the Win Backs After 420

Action Items for SHC Team:

  • Provide any new or additional information for 420

WEEKLY CAMPAIGN METRICS

WINBACK CAMPAIGN METRICS

Conversion Rate

Conversion Rate

Open Rates

Open Rates

2.77%

29.14%

0.22%

27.38%

Unsubscribes

Failures

Unsubscribes

Failures

3.28%

0.97%

0.82%

0.82%

REVENUE

March

$443,997

$73,494

Total Store Revenue

Total Revenue from Campaigns

$54,764

$18,792

Weekly Campaigns

Winback Campaigns

$100.68

$98.58

$90.59

Avg Campaign Spend

Avg Winback Spend

Avg Storewide Spend

Winback Results

This tracks the purchases & revenue from customers since they were recovered.

LAST MONTH'S STRATEGY RECAP

Send out first round of winbacks, send out recapture weekly campaigns, and complete all foundational flows (Welcome, Abandoned Cart, and Post First Purchase)

SUBSCRIBERS

Total Opt-ins: 3,376

Total New Opt-ins: 378

Total Opt-outs: 700