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SHC March
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Created on October 15, 2024
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Transcript
pufcreativ.com
RETENTION METRICS
WINBACKS
$18,729
New Revenue from Winbacks
View Full Breakdown
View Full Results
View Page
View CampaignMetrics
View SubscriberMetrics
SHORE HOUSE CANNA
UPCOMING STRATEGY
LAST MONTH'S STRATEGY RECAP
Revenue
$73,494
Revenue from Campaigns
STRATEGY
MARCH RETENTION
SHORE HOUSE CANNA
MARCH RETENTION
pufcreativ.com
since March 2025
MARCH WINBACK RESULTS
HOME
See More
175
190
WINBACKTABLE
190
Purchases Made
175
Customers Recovered
$18,729
Revenue Recovered
TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS
Purchases Made
$18,729
Revenue Recovered
Customers Recovered
SHORE HOUSE CANNA
MARCH RETENTION
pufcreativ.com
MONTHLY REVENUE METRICS
% of Rev
Everyone not a Loyal or First Timer, some are opted-in.
62%
$273,721
60%
1,796
Semi-Regular Customers
Recovered from Winbacks.
4%
$18,729
6%
175
Recovered Customers
First time shopping at Shore House Canna.
13%
$59,599
21%
631
First Timers
Visited 5+ times, shopped within the last 30 days & are Opted-In.
21%
$91,928
Revenue
13%
402
Loyal Customers
% of Total
# of Customers
Customer Type
How many of the Lost Customers are First Timers.
71%
24,622
1st Time Lost Customer
Amount of customers that have not shopped in over 60+ days.
89%
34,729
Lost Customers
First time customers that opt-in.
31%
198
Critical Email Opt-In
Rate
# of Customers
Amount of customers that did not come back for a second visit in the last 90 days.
86%
1,425
First Time Churn90 Day Trailing
CUSTOMER METRICS
MARCH
RETENTION METRICS
HOME
SHORE HOUSE CANNA
MARCH RETENTION
pufcreativ.com
- Provide any new or additional information for 420
Action Items for SHC Team:
- Get 420 campaigns ready!
- Expand reach for the Win Backs After 420
UPCOMING STRATEGY
HOME
0.82%
0.82%
0.97%
27.38%
0.22%
Failures
Open Rates
Conversion Rate
Unsubscribes
WINBACK CAMPAIGN METRICS
3.28%
29.14%
2.77%
Failures
Open Rates
Conversion Rate
Unsubscribes
WEEKLY CAMPAIGN METRICS
Avg Campaign Spend
$90.59
Avg Storewide Spend
$100.68
$18,792
Winback Campaigns
$98.58
Avg Winback Spend
$54,764
Weekly Campaigns
$73,494
Total Revenue from Campaigns
March
REVENUE
$443,997
Total Store Revenue
This tracks the purchases & revenue from customers since they were recovered.
Winback Results
Send out first round of winbacks, send out recapture weekly campaigns, and complete all foundational flows (Welcome, Abandoned Cart, and Post First Purchase)
LAST MONTH'S STRATEGY RECAP
Total Opt-ins: 3,376
SUBSCRIBERS
Total Opt-outs: 700
Total New Opt-ins: 378