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SHC March
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Created on October 15, 2024
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Transcript
SHORE HOUSE CANNA
pufcreativ.com
MARCH RETENTION
STRATEGY
Revenue
$73,494
LAST MONTH'S STRATEGY RECAP
Revenue from Campaigns
UPCOMING STRATEGY
View Full Breakdown
WINBACKS
$18,729
View SubscriberMetrics
RETENTION METRICS
New Revenue from Winbacks
View CampaignMetrics
View Full Results
View Page
SHORE HOUSE CANNA
pufcreativ.com
HOME
MARCH RETENTION
MARCH WINBACK RESULTS
TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS
$18,729
$18,729
Revenue Recovered
Revenue Recovered
190
175
since March 2025
175
190
Customers Recovered
Purchases Made
Customers Recovered
Purchases Made
WINBACKTABLE
See More
SHORE HOUSE CANNA
pufcreativ.com
HOME
MARCH RETENTION
RETENTION METRICS
MARCH
CUSTOMER METRICS
MONTHLY REVENUE METRICS
Revenue
% of Rev
# of Customers
% of Total
Customer Type
# of Customers
Rate
First Time Churn90 Day Trailing
1,425
86%
Semi-Regular Customers
1,796
$273,721
60%
62%
Amount of customers that did not come back for a second visit in the last 90 days.
Everyone not a Loyal or First Timer, some are opted-in.
198
31%
Critical Email Opt-In
Loyal Customers
$91,928
402
13%
21%
First time customers that opt-in.
Visited 5+ times, shopped within the last 30 days & are Opted-In.
34,729
89%
Lost Customers
First Timers
$59,599
13%
631
21%
Amount of customers that have not shopped in over 60+ days.
First time shopping at Shore House Canna.
24,622
71%
1st Time Lost Customer
Recovered Customers
4%
175
$18,729
6%
How many of the Lost Customers are First Timers.
Recovered from Winbacks.
SHORE HOUSE CANNA
pufcreativ.com
HOME
MARCH RETENTION
UPCOMING STRATEGY
- Get 420 campaigns ready!
- Expand reach for the Win Backs After 420
Action Items for SHC Team:
- Provide any new or additional information for 420
WEEKLY CAMPAIGN METRICS
WINBACK CAMPAIGN METRICS
Conversion Rate
Conversion Rate
Open Rates
Open Rates
2.77%
29.14%
0.22%
27.38%
Unsubscribes
Failures
Unsubscribes
Failures
3.28%
0.97%
0.82%
0.82%
REVENUE
March
$443,997
$73,494
Total Store Revenue
Total Revenue from Campaigns
$54,764
$18,792
Weekly Campaigns
Winback Campaigns
$100.68
$98.58
$90.59
Avg Campaign Spend
Avg Winback Spend
Avg Storewide Spend
Winback Results
This tracks the purchases & revenue from customers since they were recovered.
LAST MONTH'S STRATEGY RECAP
Send out first round of winbacks, send out recapture weekly campaigns, and complete all foundational flows (Welcome, Abandoned Cart, and Post First Purchase)
SUBSCRIBERS
Total Opt-ins: 3,376
Total New Opt-ins: 378
Total Opt-outs: 700