Midnight Greens - New Monthly Report - September
Steve
Created on October 15, 2024
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Transcript
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Midnight Greens
SEPTEMBER RETENTION
FirstMonthDONE!
CAMPAIGN METRICS
Revenue from Campaigns
$83,616
pufcreativ.com
Revenue
View Metrics
View Full Breakdown
Customers Recovered
WINBACK
Revenue Recovered
$TBD
Purchases Made
AUGUST
TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS
Revenue Recovered
$TBD
Customers Recovered
TBD
Purchases Made
TBD
WINBACKTABLE
WINBACKCHART
Midnight Greens
SEPTEMBER RETENTION
pufcreativ.com
TBD
See More
TBD
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RETENTION METRICS
AUGUST
See More
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CUSTOMERMETRICS
REVENUEMAKEUP
HOME
AVERAGE PURCHASEFREQUENCY
Midnight Greens
SEPTEMBER RETENTION
pufcreativ.com
UPCOMING STRATEGY
HOME
Segment weekly blasts by customer activity:1. purchased within 30 days2. haven't purchased in 30-60 days3. haven't purchased in 60+ daysDeep Dive into Retention Metrics to understand the health and customer makeup.Create Opt-In Materials to get more email signups.
Midnight Greens
SEPTEMBER RETENTION
pufcreativ.com
We're excited about these results!
MONTHLY REVENUE MAKEUP
Customer Type
Revenue
% of Total
Loyal Customers
$TBD
TBD%
FirstTimers
$TBD
TBD%
Non-LoyalRepeatPurchasers
$TBD
TBD%
WINBACK CHART
Total Store Revenue
$375,548
REVENUE
Avg Campaign Spend
$66.73
Avg Storewide Spend
$67.57
Total Revenue from Weekly Campaigns
$83,616
Revenue Attributed to Link Clicks
$16,364
Revenue Attributed to SMS Opens
$13,583
Revenue Attributed to Email Opens
$53,669
September
Customers that have visited more than 5 times and have shopped within 30 days & opted in.
CUSTOMER METRICS
TBD
Loyal Customer Base
Amount of customers that purchased 2+ times in all time.
TBD%
Repurchase Rate
Amount of customers that returned from last month to this month.
TBD%
Aug < > Sep Retention Rate
First time customers that opt in.
TBD%
Critical Email Opt-In Rate
Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.
TBD%
First Time Churn Rate
Amount of customers that have not shopped in over 60 days.
TBD%
Lost Customer Rate
Amount of customers that only visited once in the last 60+ days
TBD%
1st Time Lost Customer Rate
Overall Winback Results
This tracks the purchases & revenue from customers since they were recovered.
Total Campaigns
19
SMS Sent
8,735
Email Sent
32,974
Open Rates
3.8%
13.5%
Conversion Rate
24,239
Total Messages Sent
SMS
35.6%
Failures
Unsubscribes
CAMPAIGN METRICS
0.7%
SMS
0.4%
1.1%
SMS
0.8%
Total Opt-ins
2,905
SUBSCRIBERS
95
SMS Opt-ins
Email Opt-ins
2,810
AVERAGE PURCHASE FREQUENCY
TBD
TBD%
0-7 days
TBD%
TBD
7-14 days
TBD
14-30 days
TBD
30-45 days
TBD
45-60 days
TBD
60 + days
Based on customers that have made over 5 purchases within 6 months
Total: TBD
TBD%
TBD%
TBD%
TBD%
TBD%