Midnight Greens - New Monthly Report - September
Steve
Created on October 15, 2024
Over 30 million people build interactive content in Genially.
Check out what others have designed:
NORMANDY 1944
Horizontal infographics
BEYONCÉ
Horizontal infographics
DEMOCRATIC CANDIDATES NOV DEBATE
Horizontal infographics
ONE MINUTE ON THE INTERNET
Horizontal infographics
SITTING BULL
Horizontal infographics
RUGBY WORLD CUP 2019
Horizontal infographics
GRETA THUNBERG
Horizontal infographics
Transcript
View
Midnight Greens
SEPTEMBER RETENTION
FirstMonthDONE!
CAMPAIGN METRICS
Revenue from Campaigns
$83,616
pufcreativ.com
Revenue
View Metrics
View Full Breakdown
Customers Recovered
WINBACK
Revenue Recovered
$TBD
Purchases Made
AUGUST
TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS
Revenue Recovered
$TBD
Customers Recovered
TBD
Purchases Made
TBD
WINBACKTABLE
WINBACKCHART
Midnight Greens
SEPTEMBER RETENTION
pufcreativ.com
TBD
See More
TBD
See More
HOME
RETENTION METRICS
AUGUST
See More
See More
See More
CUSTOMERMETRICS
REVENUEMAKEUP
HOME
AVERAGE PURCHASEFREQUENCY
Midnight Greens
SEPTEMBER RETENTION
pufcreativ.com
UPCOMING STRATEGY
HOME
Segment weekly blasts by customer activity:1. purchased within 30 days2. haven't purchased in 30-60 days3. haven't purchased in 60+ daysDeep Dive into Retention Metrics to understand the health and customer makeup.Create Opt-In Materials to get more email signups.
Midnight Greens
SEPTEMBER RETENTION
pufcreativ.com
We're excited about these results!
MONTHLY REVENUE MAKEUP
Customer Type
Revenue
% of Total
Loyal Customers
$TBD
TBD%
FirstTimers
$TBD
TBD%
Non-LoyalRepeatPurchasers
$TBD
TBD%
WINBACK CHART
Total Store Revenue
$375,548
REVENUE
Avg Campaign Spend
$66.73
Avg Storewide Spend
$67.57
Total Revenue from Weekly Campaigns
$83,616
Revenue Attributed to Link Clicks
$16,364
Revenue Attributed to SMS Opens
$13,583
Revenue Attributed to Email Opens
$53,669
September
Customers that have visited more than 5 times and have shopped within 30 days & opted in.
CUSTOMER METRICS
TBD
Loyal Customer Base
Amount of customers that purchased 2+ times in all time.
TBD%
Repurchase Rate
Amount of customers that returned from last month to this month.
TBD%
Aug < > Sep Retention Rate
First time customers that opt in.
TBD%
Critical Email Opt-In Rate
Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.
TBD%
First Time Churn Rate
Amount of customers that have not shopped in over 60 days.
TBD%
Lost Customer Rate
Amount of customers that only visited once in the last 60+ days
TBD%
1st Time Lost Customer Rate
Overall Winback Results
This tracks the purchases & revenue from customers since they were recovered.
Total Campaigns
19
SMS Sent
8,735
Email Sent
32,974
Open Rates
3.8%
13.5%
Conversion Rate
24,239
Total Messages Sent
SMS
35.6%
Failures
Unsubscribes
CAMPAIGN METRICS
0.7%
SMS
0.4%
1.1%
SMS
0.8%
Total Opt-ins
2,905
SUBSCRIBERS
95
SMS Opt-ins
Email Opt-ins
2,810
AVERAGE PURCHASE FREQUENCY
TBD
TBD%
0-7 days
TBD%
TBD
7-14 days
TBD
14-30 days
TBD
30-45 days
TBD
45-60 days
TBD
60 + days
Based on customers that have made over 5 purchases within 6 months
Total: TBD
TBD%
TBD%
TBD%
TBD%
TBD%