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Midnight Greens

SEPTEMBER RETENTION

FirstMonthDONE!

CAMPAIGN METRICS

Revenue from Campaigns

$83,616

pufcreativ.com

Revenue

View Metrics

View Full Breakdown

Customers Recovered

WINBACK

Revenue Recovered

$TBD

Purchases Made

AUGUST

TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS

Revenue Recovered

$TBD

Customers Recovered

TBD

Purchases Made

TBD

WINBACKTABLE

WINBACKCHART

Midnight Greens

SEPTEMBER RETENTION

pufcreativ.com

TBD

See More

TBD

See More

HOME

RETENTION METRICS

AUGUST

See More

See More

See More

CUSTOMERMETRICS

REVENUEMAKEUP

HOME

AVERAGE PURCHASEFREQUENCY

Midnight Greens

SEPTEMBER RETENTION

pufcreativ.com

UPCOMING STRATEGY

HOME

Segment weekly blasts by customer activity:1. purchased within 30 days2. haven't purchased in 30-60 days3. haven't purchased in 60+ daysDeep Dive into Retention Metrics to understand the health and customer makeup.Create Opt-In Materials to get more email signups.

Midnight Greens

SEPTEMBER RETENTION

pufcreativ.com

We're excited about these results!

MONTHLY REVENUE MAKEUP

Customer Type

Revenue

% of Total

Loyal Customers

$TBD

TBD%

FirstTimers

$TBD

TBD%

Non-LoyalRepeatPurchasers

$TBD

TBD%

WINBACK CHART

Total Store Revenue

$375,548

REVENUE

Avg Campaign Spend

$66.73

Avg Storewide Spend

$67.57

Total Revenue from Weekly Campaigns

$83,616

Revenue Attributed to Link Clicks

$16,364

Revenue Attributed to SMS Opens

$13,583

Revenue Attributed to Email Opens

$53,669

September

Customers that have visited more than 5 times and have shopped within 30 days & opted in.

CUSTOMER METRICS

TBD

Loyal Customer Base

Amount of customers that purchased 2+ times in all time.

TBD%

Repurchase Rate

Amount of customers that returned from last month to this month.

TBD%

Aug < > Sep Retention Rate

First time customers that opt in.

TBD%

Critical Email Opt-In Rate

Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.

TBD%

First Time Churn Rate

Amount of customers that have not shopped in over 60 days.

TBD%

Lost Customer Rate

Amount of customers that only visited once in the last 60+ days

TBD%

1st Time Lost Customer Rate

Overall Winback Results

This tracks the purchases & revenue from customers since they were recovered.

Total Campaigns

19

SMS Sent

8,735

Email Sent

32,974

Open Rates

3.8%

13.5%

Conversion Rate

24,239

Total Messages Sent

SMS

Email

35.6%

Failures

Unsubscribes

CAMPAIGN METRICS

0.7%

SMS

Email

0.4%

1.1%

SMS

Email

0.8%

Total Opt-ins

2,905

SUBSCRIBERS

95

SMS Opt-ins

Email Opt-ins

2,810

AVERAGE PURCHASE FREQUENCY

TBD

TBD%

0-7 days

TBD%

TBD

7-14 days

TBD

14-30 days

TBD

30-45 days

TBD

45-60 days

TBD

60 + days

Based on customers that have made over 5 purchases within 6 months

Total: TBD

TBD%

TBD%

TBD%

TBD%

TBD%