Midnight Greens - New Monthly Report - September

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Midnight Greens

SEPTEMBER RETENTION

FirstMonthDONE!

CAMPAIGN METRICS

Revenue from Campaigns

$83,616

pufcreativ.com

Revenue

View Metrics

View Full Breakdown

Customers Recovered

WINBACK

Revenue Recovered

$TBD

Purchases Made

AUGUST

TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS

Revenue Recovered

$TBD

Customers Recovered

TBD

Purchases Made

TBD

WINBACKTABLE

WINBACKCHART

Midnight Greens

SEPTEMBER RETENTION

pufcreativ.com

TBD

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TBD

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RETENTION METRICS

AUGUST

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CUSTOMERMETRICS

REVENUEMAKEUP

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AVERAGE PURCHASEFREQUENCY

Midnight Greens

SEPTEMBER RETENTION

pufcreativ.com

UPCOMING STRATEGY

HOME

Segment weekly blasts by customer activity:1. purchased within 30 days2. haven't purchased in 30-60 days3. haven't purchased in 60+ daysDeep Dive into Retention Metrics to understand the health and customer makeup.Create Opt-In Materials to get more email signups.

Midnight Greens

SEPTEMBER RETENTION

pufcreativ.com

We're excited about these results!

MONTHLY REVENUE MAKEUP

Customer Type

Revenue

% of Total

Loyal Customers

$TBD

TBD%

FirstTimers

$TBD

TBD%

Non-LoyalRepeatPurchasers

$TBD

TBD%

WINBACK CHART

Total Store Revenue

$375,548

REVENUE

Avg Campaign Spend

$66.73

Avg Storewide Spend

$67.57

Total Revenue from Weekly Campaigns

$83,616

Revenue Attributed to Link Clicks

$16,364

Revenue Attributed to SMS Opens

$13,583

Revenue Attributed to Email Opens

$53,669

September

Customers that have visited more than 5 times and have shopped within 30 days & opted in.

CUSTOMER METRICS

TBD

Loyal Customer Base

Amount of customers that purchased 2+ times in all time.

TBD%

Repurchase Rate

Amount of customers that returned from last month to this month.

TBD%

Aug < > Sep Retention Rate

First time customers that opt in.

TBD%

Critical Email Opt-In Rate

Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.

TBD%

First Time Churn Rate

Amount of customers that have not shopped in over 60 days.

TBD%

Lost Customer Rate

Amount of customers that only visited once in the last 60+ days

TBD%

1st Time Lost Customer Rate

Overall Winback Results

This tracks the purchases & revenue from customers since they were recovered.

Total Campaigns

19

SMS Sent

8,735

Email Sent

32,974

Open Rates

3.8%

13.5%

Conversion Rate

24,239

Total Messages Sent

SMS

Email

35.6%

Failures

Unsubscribes

CAMPAIGN METRICS

0.7%

SMS

Email

0.4%

1.1%

SMS

Email

0.8%

Total Opt-ins

2,905

SUBSCRIBERS

95

SMS Opt-ins

Email Opt-ins

2,810

AVERAGE PURCHASE FREQUENCY

TBD

TBD%

0-7 days

TBD%

TBD

7-14 days

TBD

14-30 days

TBD

30-45 days

TBD

45-60 days

TBD

60 + days

Based on customers that have made over 5 purchases within 6 months

Total: TBD

TBD%

TBD%

TBD%

TBD%

TBD%