South Shore Buds
tactfirm.com
SEPTEMBER RETENTION
LAST MONTH'S STRATEGY RECAP
Revenue
$113,214
Revenue from Campaigns
View Full Breakdown
View
Winbacks
CAMPAIGNMETRICS
$21,432
RETENTIONMETRICS
UPCOMINGSTRATEGY
New Revenue from Winbacks
View Metrics
View Page
View Page
View Full Results
South Shore Buds
tactfirm.com
HOME
SEPTEMBER RETENTION
WINBACK SEPTEMBER
TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS
$21,432
$240,599
Revenue Recovered
Revenue Recovered
285
221
1,526
3,826
Customers Recovered
Purchases Made
Customers Recovered
Purchases Made
WINBACKTABLE
WINBACKCHART
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See More
South Shore Buds
tactfirm.com
HOME
SEPTEMBER RETENTION
RETENTION METRICS
SEPTEMBER
CUSTOMERMETRICS
See More
AVERAGE PURCHASE FREQUENCY
REVENUEMAKEUP
See More
See More
South Shore Buds
tactfirm.com
HOME
SEPTEMBER RETENTION
UPCOMING STRATEGY
- Continue with winbacks.
- Narrow down the best revenue-generating incentives.
- i.e. Odd $ off amount to see if that makes customers look twice.
- Test product reward incentives versus a simple $ off to see if that creates better traction.
- Encourage first-time customers to stay opted-in when they sign up through welcome email.
More Weekly WinbacksSend winback campaigns weekly with incentive expiring every week.Push for Opt-Ins with First-Time CustomersTarget Loyal customer groupDeep dive non loyal repeat purchasers
MONTHLY REVENUE MAKEUP
% of Total
Customer Type
Revenue
Loyal Customers
$304,746
41%
FirstTimers
$62,342
8%
$374,434
50%
Semi-Regulars
Winback Chart
REVENUE
0.4%
September
1.9%
-14.9%
$741,918
$113,214
$90,910
Total Store Revenue
Total Revenue from Campaigns
Total Revenue from Weekly Campaigns
$21,432
$90,910
$12,080
Weekly Campaigns
Winback Campaigns
Revenue Attributed to Link Clicks
$47.70
$61.76
$4,376
Avg Campaign Spend
Avg Winback Spend
Revenue Attributed to SMS Opens
$59.03
$74,454
Avg Storewide Spend
Revenue Attributed to Email Opens
52.33%
Repurchase Rate
44.28%
CUSTOMER METRICS
Aug < > Sep Retention Rate
Amount of customers that purchased 2+ times in all time.
Amount of customers that returned from last month to this month.
Loyal Customer Base
43.9%
First Time Churn Rate
14.1%
Critical Email Opt-In Rate
2,371
Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.
Customers that have visited more than 5 times and have shopped within 30 days & opted in.
First time customers that opt in.
81.40%
Lost Customer Rate
1st Time Lost Customer Rate
53.95%
Amount of customers that only visited once in the last 60+ days
Amount of customers that have not shopped in over 60 days.
Overall Winback Results
This tracks the purchases & revenue from customers since they were recovered.
WEEKLY CAMPAIGN METRICS
WINBACK CAMPAIGN METRICS
Open Rates
Conversion Rate
Email Open Rate
Conversion Rate
1.4%
Email
SMS
0.2%
30.1%
5.5%
28.2%
Failures
41
Failures
Unsubscribes
Total Campaigns
1.3%
SMS
Email
0.9%
0.20%
0.6%
Email Sent
SMS Sent
148,185
4,009
Unsubscribes
Total Messages Sent
1.0%
SMS
Email
0.2%
152,194
SUBSCRIBERS
349
2,980
SMS Opt-ins
Total New Opt-ins
Total Opt-in Rate: -16.7%
12,001
163
Total Opt-ins
2.3%
Email Opt-ins
11,240
Total Opt-outs
Total Opt-out Rate: -30.0%
AVERAGE PURCHASE FREQUENCY
7-14 days
0-7 days
30-45 days
14-30 days
45-60 days
60 + days
483
857
1,392
617
240
593
20%
12%
15%
33%
6%
14%
Total: 4,182
Based on customers that have made over 5 purchases within 6 months
53%
South Shore Buds - New Monthly Report - September
Steve
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Transcript
South Shore Buds
tactfirm.com
SEPTEMBER RETENTION
LAST MONTH'S STRATEGY RECAP
Revenue
$113,214
Revenue from Campaigns
View Full Breakdown
View
Winbacks
CAMPAIGNMETRICS
$21,432
RETENTIONMETRICS
UPCOMINGSTRATEGY
New Revenue from Winbacks
View Metrics
View Page
View Page
View Full Results
South Shore Buds
tactfirm.com
HOME
SEPTEMBER RETENTION
WINBACK SEPTEMBER
TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS
$21,432
$240,599
Revenue Recovered
Revenue Recovered
285
221
1,526
3,826
Customers Recovered
Purchases Made
Customers Recovered
Purchases Made
WINBACKTABLE
WINBACKCHART
See More
See More
South Shore Buds
tactfirm.com
HOME
SEPTEMBER RETENTION
RETENTION METRICS
SEPTEMBER
CUSTOMERMETRICS
See More
AVERAGE PURCHASE FREQUENCY
REVENUEMAKEUP
See More
See More
South Shore Buds
tactfirm.com
HOME
SEPTEMBER RETENTION
UPCOMING STRATEGY
More Weekly WinbacksSend winback campaigns weekly with incentive expiring every week.Push for Opt-Ins with First-Time CustomersTarget Loyal customer groupDeep dive non loyal repeat purchasers
MONTHLY REVENUE MAKEUP
% of Total
Customer Type
Revenue
Loyal Customers
$304,746
41%
FirstTimers
$62,342
8%
$374,434
50%
Semi-Regulars
Winback Chart
REVENUE
0.4%
September
1.9%
-14.9%
$741,918
$113,214
$90,910
Total Store Revenue
Total Revenue from Campaigns
Total Revenue from Weekly Campaigns
$21,432
$90,910
$12,080
Weekly Campaigns
Winback Campaigns
Revenue Attributed to Link Clicks
$47.70
$61.76
$4,376
Avg Campaign Spend
Avg Winback Spend
Revenue Attributed to SMS Opens
$59.03
$74,454
Avg Storewide Spend
Revenue Attributed to Email Opens
52.33%
Repurchase Rate
44.28%
CUSTOMER METRICS
Aug < > Sep Retention Rate
Amount of customers that purchased 2+ times in all time.
Amount of customers that returned from last month to this month.
Loyal Customer Base
43.9%
First Time Churn Rate
14.1%
Critical Email Opt-In Rate
2,371
Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.
Customers that have visited more than 5 times and have shopped within 30 days & opted in.
First time customers that opt in.
81.40%
Lost Customer Rate
1st Time Lost Customer Rate
53.95%
Amount of customers that only visited once in the last 60+ days
Amount of customers that have not shopped in over 60 days.
Overall Winback Results
This tracks the purchases & revenue from customers since they were recovered.
WEEKLY CAMPAIGN METRICS
WINBACK CAMPAIGN METRICS
Open Rates
Conversion Rate
Email Open Rate
Conversion Rate
1.4%
Email
SMS
0.2%
30.1%
5.5%
28.2%
Failures
41
Failures
Unsubscribes
Total Campaigns
1.3%
SMS
Email
0.9%
0.20%
0.6%
Email Sent
SMS Sent
148,185
4,009
Unsubscribes
Total Messages Sent
1.0%
SMS
Email
0.2%
152,194
SUBSCRIBERS
349
2,980
SMS Opt-ins
Total New Opt-ins
Total Opt-in Rate: -16.7%
12,001
163
Total Opt-ins
2.3%
Email Opt-ins
11,240
Total Opt-outs
Total Opt-out Rate: -30.0%
AVERAGE PURCHASE FREQUENCY
7-14 days
0-7 days
30-45 days
14-30 days
45-60 days
60 + days
483
857
1,392
617
240
593
20%
12%
15%
33%
6%
14%
Total: 4,182
Based on customers that have made over 5 purchases within 6 months
53%