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South Shore Buds - New Monthly Report - September
Steve
Created on October 14, 2024
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UPCOMINGSTRATEGY
RETENTIONMETRICS
$21,432
New Revenue from Winbacks
Winbacks
Revenue
tactfirm.com
$113,214
Revenue from Campaigns
View
CAMPAIGNMETRICS
LAST MONTH'S STRATEGY RECAP
SEPTEMBER RETENTION
South Shore Buds
HOME
WINBACK SEPTEMBER
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221
See More
285
tactfirm.com
SEPTEMBER RETENTION
South Shore Buds
WINBACKCHART
WINBACKTABLE
3,826
Purchases Made
1,526
Customers Recovered
$240,599
Revenue Recovered
TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS
Purchases Made
$21,432
Revenue Recovered
Customers Recovered
tactfirm.com
SEPTEMBER RETENTION
South Shore Buds
AVERAGE PURCHASE FREQUENCY
HOME
REVENUEMAKEUP
CUSTOMERMETRICS
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SEPTEMBER
RETENTION METRICS
tactfirm.com
SEPTEMBER RETENTION
South Shore Buds
- Continue with winbacks.
- Narrow down the best revenue-generating incentives.
- i.e. Odd $ off amount to see if that makes customers look twice.
- Test product reward incentives versus a simple $ off to see if that creates better traction.
- Encourage first-time customers to stay opted-in when they sign up through welcome email.
HOME
UPCOMING STRATEGY
More Weekly WinbacksSend winback campaigns weekly with incentive expiring every week.Push for Opt-Ins with First-Time CustomersTarget Loyal customer groupDeep dive non loyal repeat purchasers
50%
$374,434
Semi-Regulars
8%
$62,342
FirstTimers
41%
$304,746
Loyal Customers
% of Total
Revenue
Customer Type
MONTHLY REVENUE MAKEUP
Winback Chart
1.9%
0.4%
September
Avg Winback Spend
$74,454
Revenue Attributed to Email Opens
$4,376
Revenue Attributed to SMS Opens
$12,080
Revenue Attributed to Link Clicks
$90,910
Total Revenue from Weekly Campaigns
$59.03
Avg Storewide Spend
$61.76
$21,432
Winback Campaigns
$47.70
Avg Campaign Spend
$90,910
Weekly Campaigns
-14.9%
$113,214
Total Revenue from Campaigns
REVENUE
$741,918
Total Store Revenue
1st Time Lost Customer Rate
53.95%
Amount of customers that only visited once in the last 60+ days
Lost Customer Rate
81.40%
Amount of customers that have not shopped in over 60 days.
First Time Churn Rate
43.9%
Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.
Critical Email Opt-In Rate
14.1%
First time customers that opt in.
Aug < > Sep Retention Rate
44.28%
Amount of customers that returned from last month to this month.
Repurchase Rate
52.33%
Amount of customers that purchased 2+ times in all time.
Loyal Customer Base
2,371
CUSTOMER METRICS
Customers that have visited more than 5 times and have shopped within 30 days & opted in.
This tracks the purchases & revenue from customers since they were recovered.
Overall Winback Results
0.6%
Unsubscribes
0.20%
Failures
30.1%
Conversion Rate
0.2%
Email Open Rate
WINBACK CAMPAIGN METRICS
Total Opt-out Rate: -30.0%
163
Total Opt-outs
Total Opt-in Rate: -16.7%
349
Total New Opt-ins
11,240
Email Opt-ins
SMS Opt-ins
2,980
SUBSCRIBERS
2.3%
12,001
Total Opt-ins
WEEKLY CAMPAIGN METRICS
0.2%
SMS
1.0%
Unsubscribes
0.9%
SMS
1.3%
Failures
28.2%
SMS
Total Messages Sent
148,185
Conversion Rate
5.5%
1.4%
Open Rates
152,194
Email Sent
4,009
SMS Sent
41
Total Campaigns
Total: 4,182
Based on customers that have made over 5 purchases within 6 months
60 + days
14%
593
45-60 days
6%
240
30-45 days
15%
617
14-30 days
33%
1,392
7-14 days
20%
857
53%
0-7 days
12%
483