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Expansion Team

Rayyan

Created on October 14, 2024

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Transcript

START

Rayyan, Sohan

Expansion team MLS Mexico city - angels

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1.

  • Mexico City: large, soccer-loving population. 22.5 Million
  • Major hub for sports and tourism
  • Few competing soccer teams for fans.
  • Monument reflects pride and unity visually
  • Strong fan base ensures consistent revenue stream
  • Sponsorship opportunities boost organizational profit

Why this city?

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  • “Mexico City Angels” Represents the freedom and unity of the people
  • Logo features Mexico City monument.
  • Wings represent freedom, ambition, victory
  • Soccer ball symbolizes team’s focus sport.
  • Monument central to city’s rich heritage.
  • Symbolism enhances branding and merch-sales.

Explanation of team name & logo

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  • Red and white evoke strength, tradition.
  • Strong color contrasts for merchandise appeal.
  • Fans emotionally connect to national identity
  • More solid and simplistic view
  • Easy to use for badges
  • Easy to print on logos

Explanation of mascot & team colors

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  • Monument-Themed stadium giveaways during games.
  • Local partnership with Mexican Food Vendors.
  • Cultural halftime performances featuring folk lore
  • Social media contests to win jerseys.
  • Interactive fan zones during live broadcast
  • Branded photo-ops with monument background.

promotional idea

Google Map Location

  • Location: Azteca Stadium, Mexico City’s landmark
  • Partner with Coca Cola for sponsorship
  • Central location ensures easy-fan access, Foot Traffic
  • Well-known for the stadium, attracts international visitors.
  • Partnerships enhances promotional campaigns financially
  • Profit from ticket sales and concessions.

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