WWF

Rodrigo Craveiro & Guilherme Serafim

World Wildlife Fund

Index

Type of organization and its structure

Origin & History

Areas of operation

SDGs

Funding and spending

Current projects

Curiosities

Origin & History

The World Wildlife Fund (WWF) was founded on April 29, 1961, by a group of dedicated individuals, including Sir Julian Huxley, a very important biologist, and some others conservationists. Initially focused on species conservation, they played a vital role in establishing protected areas like national parks and adopted the giant panda as its logo. As the organization expanded, it launched campaigns addressing critical environmental issues, like the deforestation, climate change, and overfishing and creating initiatives like "Earth Hour"

Type of organization and its structure

World Wildlife Fund (WWF) is made up of organizations and offices in various countries that have a local and global presence and dialogue with all those involved in environmental issues - from local communities in different parts of the planet to international institutions such as the World Bank and the European Commission. At the top of its leadership is the Director General, who serves as the chief executive officer, responsible for overall management and strategic goals. Supporting the Director General is a Board of Trustees that provides support for WWF strategic direction, with members typically coming from diverse fields related to conservation, business, and science.

Areas of operation

The World Wildlife Fund (WWF) is active in over 100 countries around the world. The organization has offices in various regions, with the three most notable being China, India, and Brazil. In China, played a crucial role in giant panda conservation by collaborating with local communities to create and manage reserves. In India, focused on tiger conservation through the "TX2" initiative, which aims to double the tiger population. In Brazil, works to prevent deforestation in the Amazon rainforest, promote sustainable land-use practices, and protect biodiversity.

SDGs

The WWF actively engages with the Sustainable Development Goals (SDGs) to promote environmental sustainability and address pressing global challenges.

• Goal 13: Climate Action: works to combat climate change by advocating for policies that reduce greenhouse gas emissions, promoting renewable energy.
• Goal 14: Life Below Water: The organization focuses on the conservation and sustainable use of marine resources, adressing issues like the, marine pollution and overfishing.
• Goal 15: Life On Land: They aim to protect terrestrial ecosystems, combat deforestation, and conserve biodiversity. That includes habitat restoration, wildlife protection and promote sustainable land-use partices.
• Goal 17: Partnerships for the Goals: They collaborate with governments, businesses, and communities to foster partnerships that support conservation efforts and sustainable development

Funding and spending

WWF is funded through a combination of individual donations, corporate partnerships, government and institutional grants, foundation support, and merchandise sales. These diverse funding sources allow WWF to support its global conservation efforts and promote sustainability initiatives across the world. 85% of WWF spending is directed to worldwide conservation.

Recharge Pakistan

This project focuses on reducing flood and drought risks by restoring natural water systems and building green infrastructure. It involves multi-tiered projects aimed at benefiting around 7 million people in Pakistan.

Wildlife Connect

This project works to maintain and increase ecological connectivity between protected areas. It aims to help wildlife like elephants, jaguars, and tigers move freely between habitats, reducing risks of isolation due to human development. Current focus regions include Central India, Southern Africa’s Kavango-Zambezi area, and Malaysia.

Namibia Rhino Conservation

WWF is involved in protecting Namibia’s black rhino population, which is targeted by poachers. The project focuses on reducing poaching threats and expanding the rhino population by protecting crucial habitats.

The Earth Hour Movement

They started the Earth Hour campaign in 2007 in Sydney, Australia. The campaign encourages individuals, businesses, and governments to turn off their lights for one hour in March every year to raise awareness about energy consumption and climate change.

Webgaphy

• https://www.worldwildlife.org/
• https://pt.wikipedia.org/wiki/World_Wide_Fund_for_Nature
• https://www.worldwildlife.org/projects
• https://www.earthhour.org/