Pepsi Company

Pepsi Company

tEAM MEMBERS

Hugo Bendito Trapiella

Nuria Rodríguez Rodríguez

María Díaz Velasco

Iván Baragaño Pascua

INDEX

Introduction and Description

Geographical Scope

Legal Form and Ownership Structure

Type of Market and Main Competitors

Corporate Strategy and Swot Analysis

INTRODUCTION

-> Why have we chosen this firm?

-> What will we talk about in this presentation?

DESCRIPTION

-> History and Beginning of Pepsi.

-> How did Pepsi evolve through the years?

-> What has achieved Pepsi nowadays?

->

LEGAL FORM

Stock of Shares

OWNERSHIP STRUCTURE

ShareHolder Structure

Individuals Investors

Type of Market

Is Pepsi a monolopy or an oligopoly?

BOUNDARIES TO ENTER

TWO FIRMS DOMINATE MOST OF THE MARKET

The Carbonated Bevarages Industry is an oligopoly

Pepsi belongs to an oligoply

MAIN COMPETITORS

U.S Market Shares

80%

Pepsi + CocaCola

Other firms

20%

GEOGRAPHICAL SCOPE

200 CountriesExported

+

CORPORATE STRATEGY

VERTICAL INTEGRATION

DIVERSIFICATION

-> The Pepsi Bottling Group and Pepsi Americans-> Production process of its product-> Vending machines

-> Snacks and Beverages Sector-> Joint Ventures (Starbucks RTD)-> Quaker Oats-> Restaurants (Pizza Hut / Taco Bell)-> Pepsi SmartPhone

SWOT ANALYSIS

-> Strong Brand Recognition

-> UnHealthy Perception of Products

-> E-commerce and Online Customers

-> Insane Competition

Strengths

Weakness

Threats

Opportunities

BIBLIOGRAPHY

-> PepsiCo - Company Overview and Analysis, 2023 Update. (2023, 7 diciembre). Market Research Reports & Consulting | GlobalData UK Ltd. -> Who owns PepsiCo? PEP Stock Ownership. (2024, 8 octubre). TipRanks | Know Who To Trust. -> Admin. (2024, 21 junio). PepsiCo PESTEL Analysis - The strategy story. The Strategy Story - Simplifying Business Strategies. -> Britannica money. (2024, 25 octubre). -> Pereira, D. (2023, 14 abril). PepsiCo SWOT Analysis (2024). Business Model Analyst. -> Dña. Míryam Barrionuevo Lozano,. (2017, 14 abril). Estudio de la estrategia empresarial de Pepsico Inc. a través de los portfolio Models y la matriz ANSOFF. DOBLE GRADO EN ADMINISTRACIÓN Y DIRECCIÓN DE EMPRESAS Y DERECHO.