Pepsi Company
Ivan
Created on October 13, 2024
Over 30 million people build interactive content in Genially.
Check out what others have designed:
7 CONTINENTS
Horizontal infographics
A2 - ABENTEUER AUTOBAHN
Horizontal infographics
STEVE JOBS
Horizontal infographics
OSCAR WILDE
Horizontal infographics
TEN WAYS TO SAVE WATER
Horizontal infographics
NORMANDY 1944
Horizontal infographics
BEYONCÉ
Horizontal infographics
Transcript
Pepsi Company
tEAM MEMBERS
Hugo Bendito Trapiella
Nuria Rodríguez Rodríguez
María Díaz Velasco
Iván Baragaño Pascua
INDEX
Introduction and Description
Geographical Scope
Legal Form and Ownership Structure
Type of Market and Main Competitors
Corporate Strategy and Swot Analysis
INTRODUCTION
-> Why have we chosen this firm?
-> What will we talk about in this presentation?
DESCRIPTION
-> History and Beginning of Pepsi.
-> How did Pepsi evolve through the years?
-> What has achieved Pepsi nowadays?
->
LEGAL FORM
Stock of Shares
OWNERSHIP STRUCTURE
ShareHolder Structure
Individuals Investors
Type of Market
Is Pepsi a monolopy or an oligopoly?
BOUNDARIES TO ENTER
TWO FIRMS DOMINATE MOST OF THE MARKET
The Carbonated Bevarages Industry is an oligopoly
Pepsi belongs to an oligoply
MAIN COMPETITORS
U.S Market Shares
80%
Pepsi + CocaCola
Other firms
20%
GEOGRAPHICAL SCOPE
200 CountriesExported
+
CORPORATE STRATEGY
VERTICAL INTEGRATION
DIVERSIFICATION
-> The Pepsi Bottling Group and Pepsi Americans-> Production process of its product-> Vending machines
-> Snacks and Beverages Sector-> Joint Ventures (Starbucks RTD)-> Quaker Oats-> Restaurants (Pizza Hut / Taco Bell)-> Pepsi SmartPhone
SWOT ANALYSIS
-> Strong Brand Recognition
-> UnHealthy Perception of Products
-> E-commerce and Online Customers
-> Insane Competition
Strengths
Weakness
Threats
Opportunities
BIBLIOGRAPHY
-> PepsiCo - Company Overview and Analysis, 2023 Update. (2023, 7 diciembre). Market Research Reports & Consulting | GlobalData UK Ltd. -> Who owns PepsiCo? PEP Stock Ownership. (2024, 8 octubre). TipRanks | Know Who To Trust. -> Admin. (2024, 21 junio). PepsiCo PESTEL Analysis - The strategy story. The Strategy Story - Simplifying Business Strategies. -> Britannica money. (2024, 25 octubre). -> Pereira, D. (2023, 14 abril). PepsiCo SWOT Analysis (2024). Business Model Analyst. -> Dña. Míryam Barrionuevo Lozano,. (2017, 14 abril). Estudio de la estrategia empresarial de Pepsico Inc. a través de los portfolio Models y la matriz ANSOFF. DOBLE GRADO EN ADMINISTRACIÓN Y DIRECCIÓN DE EMPRESAS Y DERECHO.