Pepsi Company
tEAM MEMBERS
Hugo Bendito Trapiella
Nuria Rodríguez Rodríguez
María Díaz Velasco
Iván Baragaño Pascua
INDEX
Introduction and Description
Legal Form and Ownership Structure
Type of Market and Main Competitors
Geographical Scope
Corporate Strategy and Swot Analysis
INTRODUCTION
-> Why have we chosen this firm?
-> What will we talk about in this presentation?
DESCRIPTION
->
-> History and Beginning of Pepsi.
-> How did Pepsi evolve through the years?
-> What has achieved Pepsi nowadays?
LEGAL FORM
Stock of Shares
OWNERSHIP STRUCTURE
ShareHolder Structure
Individuals Investors
Type of Market
Is Pepsi a monolopy or an oligopoly?
BOUNDARIES TO ENTER
Pepsi belongs to an oligoply
The Carbonated Bevarages Industry is an oligopoly
TWO FIRMS DOMINATE MOST OF THE MARKET
MAIN COMPETITORS
U.S Market Shares
20%
80%
Other firms
Pepsi + CocaCola
GEOGRAPHICAL SCOPE
200 Countries Exported
CORPORATE STRATEGY
VERTICAL INTEGRATION
DIVERSIFICATION
-> Snacks and Beverages Sector -> Joint Ventures (Starbucks RTD) -> Quaker Oats -> Restaurants (Pizza Hut / Taco Bell) -> Pepsi SmartPhone
-> The Pepsi Bottling Group and Pepsi Americans -> Production process of its product -> Vending machines
SWOT ANALYSIS
Weakness
Threats
-> Strong Brand Recognition
-> E-commerce and Online Customers
-> Insane Competition
Opportunities
-> UnHealthy Perception of Products
Strengths
BIBLIOGRAPHY
-> PepsiCo - Company Overview and Analysis, 2023 Update. (2023, 7 diciembre). Market Research Reports & Consulting | GlobalData UK Ltd. -> Who owns PepsiCo? PEP Stock Ownership. (2024, 8 octubre). TipRanks | Know Who To Trust. -> Admin. (2024, 21 junio). PepsiCo PESTEL Analysis - The strategy story. The Strategy Story - Simplifying Business Strategies. -> Britannica money. (2024, 25 octubre). -> Pereira, D. (2023, 14 abril). PepsiCo SWOT Analysis (2024). Business Model Analyst. -> Dña. Míryam Barrionuevo Lozano,. (2017, 14 abril). Estudio de la estrategia empresarial de Pepsico Inc. a través de los portfolio Models y la matriz ANSOFF. DOBLE GRADO EN ADMINISTRACIÓN Y DIRECCIÓN DE EMPRESAS Y DERECHO.