fast fashion

Fast fashion

Joana Proença 9ºA

• Short production times, frequent turnover of collections, low prices.

• Fast fashion is the rapid production of inexpensive clothing to meet the latest trends.

what is fast fashion?

History and Rise of Fast Fashion

It was emerged in the late 1990s to early 2000s.

Major Brands: Examples include Zara, H&M, Forever 21.

Growth Factors: Consumer demand for low-cost clothing, globalization, and technological advances

Social Impact

Environmental Impact

• Resource Use: High water consumption in cotton production, synthetic materials like polyester.

• Waste: Short clothing lifecycles lead to massive textile waste.
• .Pollution: Dyeing processes and microplastics in the oceans.

• Labor Issues: Poor working conditions, low wages, exploitation in developing countries.
• Worker Safety: Examples like the Rana Plaza disaster in Bangladesh (2013).
• Ethical Concerns: Lack of transparency and unfair labor practices.

Economic Benefits of Fast Fashion

Affordable pricing

Offers trendy clothes at a low cost.

job creation

Provides employment in production and retail sectors

consumer choice

: A wide range of fashion trends available at all times.

Alternatives to Fast Fashion

Sustainable Fashion

Brands focusing on eco-friendly practices, such as Patagonia or Everlane.

Circular Economy

Thrifting, clothing recycling, and slow fashion. .

consumer choice

Buy less, choose higher quality, support ethical brands

Conclusion

Recap: Fast fashion has both appealing and problematic sides.

Call to Action: Encouraging mindful consumption and support for ethical brands.

'Fast fashion isn’t free. Someone, somewhere is paying.' – Lucy Siegle

Thanks

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Visual content is a cross-cutting and universal language, just like music. We are capable of understanding images from millions of years ago, even from other cultures. We don't like to bore. We don't want to be repetitive. We do it differently. We sabotage boredom. We create what the brain enjoys consuming because it stimulates it.

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