Clear Sky - New Monthly Report - September 2024

North Adams

Worcester

belchertown

tactfirm.com

SEPTEMBER RETENTION

Clear Sky

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UPCOMINGSTRATEGY

RETENTIONMETRICS

$6,358

New Revenue from Winbacks

Winbacks

Revenue

HOME

tactfirm.com

$45,481

Revenue from Campaigns

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CAMPAIGNMETRICS

LAST MONTH'S STRATEGY RECAP

SEPTEMBER RETENTION

Clear Sky - Belchertown

since July 2024

HOME

SEPTEMBER WINBACK RESULTS

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80

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130

tactfirm.com

SEPTEMBER RETENTION

Clear Sky - Belchertown

WINBACKCHART

WINBACKTABLE

786

Purchases Made

261

Customers Recovered

$38,191

Revenue Recovered

TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS

Purchases Made

$6,358

Revenue Recovered

Customers Recovered

tactfirm.com

SEPTEMBER RETENTION

Clear Sky - Belchertown

AVERAGE PURCHASE FREQUENCY

HOME

REVENUEMAKEUP

CUSTOMERMETRICS

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SEPTEMBER

RETENTION METRICS

October:

• Targeting the Semi-Regular customers with an incentive ($5 off any purchase) and hyper-focused brand/product flower emails (picking the top two selling brands: HS & Perpetual)

• Continue incentive for winbacks

• Figuring out ways to freshen the creative/graphics

tactfirm.com

SEPTEMBER RETENTION

Clear Sky - Belchertown

HOME

UPCOMING STRATEGY

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UPCOMINGSTRATEGY

RETENTIONMETRICS

$38,848

New Revenue from Winbacks

Winbacks

Revenue

HOME

tactfirm.com

$198,894

Revenue from Campaigns

View

CAMPAIGNMETRICS

LAST MONTH'S STRATEGY RECAP

SEPTEMBER RETENTION

Clear Sky - North Adams

since July 2024

SEPTEMBER WINBACK RESULTS

HOME

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374

See More

497

tactfirm.com

SEPTEMBER RETENTION

Clear Sky - North Adams

WINBACKCHART

WINBACKTABLE

2,023

Purchases Made

1,122

Customers Recovered

$153,009

Revenue Recovered

TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS

Purchases Made

$38,848

Revenue Recovered

Customers Recovered

tactfirm.com

SEPTEMBER RETENTION

Clear Sky - North Adams

AVERAGE PURCHASE FREQUENCY

HOME

REVENUEMAKEUP

CUSTOMERMETRICS

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SEPTEMBER

RETENTION METRICS

October:

• Targeting the semi-regular customers with an incentive ($5 off any purchase) and hyper focused brand/product flower emails (picking the top two selling brands: HS & Perpetual)

• Continue incentive for winbacks

• Figuring out ways to freshen the creative/graphics

tactfirm.com

SEPTEMBER RETENTION

Clear Sky - North Adams

HOME

UPCOMING STRATEGY

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UPCOMINGSTRATEGY

RETENTIONMETRICS

$21,263

New Revenue from Winbacks

Winbacks

Revenue

HOME

tactfirm.com

$159,555

Revenue from Campaigns

View

CAMPAIGNMETRICS

LAST MONTH'S STRATEGY RECAP

SEPTEMBER RETENTION

Clear Sky - Worcester

since July 2024

SEPTEMBER WINBACK RESULTS

HOME

See More

241

See More

340

tactfirm.com

SEPTEMBER RETENTION

Clear Sky - Worcester

WINBACKCHART

WINBACKTABLE

1,461

Purchases Made

727

Customers Recovered

$94,668

Revenue Recovered

TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS

Purchases Made

$21,263

Revenue Recovered

Customers Recovered

tactfirm.com

SEPTEMBER RETENTION

Clear Sky - Worcester

AVERAGE PURCHASE FREQUENCY

HOME

REVENUEMAKEUP

CUSTOMERMETRICS

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SEPTEMBER

RETENTION METRICS

October:

• Targeting the semi-regular customers with an incentive ($5 off any purchase) and hyper focused brand/product flower emails (picking the top two selling brands: HS & Perpetual)

• Continue incentive for winbacks

• Figuring out ways to freshen the creative/graphics

tactfirm.com

SEPTEMBER RETENTION

Clear Sky - Worcester

HOME

UPCOMING STRATEGY

-7.4%

-5.20%

September

Avg Campaign Spend

$134,729

Revenue Attributed to Email Opens

$25,317

Revenue Attributed to Link Clicks

$160,045

Total Revenue from Weekly Campaigns

$68.70

Avg Storewide Spend

$73.60

$38,848

Winback Campaigns

$78.17

Avg Winback Spend

$160,045

Weekly Campaigns

-9.90%

$198,894

Total Revenue from Campaigns

REVENUE

$1,053,311

Total Store Revenue

LAST MONTH'S STRATEGY RECAP

Continue incentives for winback campaigns & deep dive into customer segment non-loyal repeat purchasers

-12.86%

10.92%

55%

$181,888

Semi-Regulars

9%

$28,777

FirstTimers

37%

$123,065

Loyal Customers

% of Total

Revenue

Customer Type

MONTHLY REVENUE MAKEUP

-5.0%

1st Time Lost Customer Rate

53.73%

Amount of First Timers out of all Lost Customers.

Lost Customer Rate

71.59%

Amount of customers that have not shopped in over 60 days.

First Time Churn Rate

38.47%

Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.

Critical Email Opt-In Rate

19.80%

First time customers that opt in.

Aug < > Sep Retention Rate

58.75%

Amount of customers that returned from last month to this month.

Repurchase Rate (overall)

60.00%

Amount of customers that purchased 2+ times in all time.

Loyal Customer Base

3,370

CUSTOMER METRICS

Customers that have visited more than 5 times and have shopped within 30 days & opted in.

-4.06%

0.20%

0.72%

4.08%

2.18%

19.81%

0.48%

0.30%

Unsubscribes

0.30%

Failures

32.20%

Conversion Rate

0.10%

Email Open Rate

0.33%

Email

0.32%

Email

WINBACK CAMPAIGN METRICS

Total Opt-out Rate: -5.30%

252

Total Opt-outs

Total Opt-in Rate: -1.90%

309

Total New Opt-ins

15,349

Email Opt-ins

SMS Opt-ins

3,090

SUBSCRIBERS

1.70%

21,067

Total Opt-ins

WEEKLY CAMPAIGN METRICS

Unsubscribes

Failures

30.00%

Email

Total Messages Sent

236,378

Conversion Rate

1.0%

Open Rates

236,378

Email Sent

40

Total Campaigns

Total: 4833

Based on customers that have made over 5 purchases within 6 months

60 + days

4%

174

45-60 days

4%

187

30-45 days

13%

621

14-30 days

43%

2,065

7-14 days

27%

1,288

70%

0-7 days

10%

498

AVERAGE PURCHASE FREQUENCY

Total: 4497

Based on customers that have made over 5 purchases within 6 months

60 + days

2%

88

45-60 days

3%

128

30-45 days

11%

504

14-30 days

41%

1,852

7-14 days

31%

1,388

72%

0-7 days

12%

537

AVERAGE PURCHASE FREQUENCY

Winback Chart

Winback Chart

56%

$563,336

Semi-Regulars

10%

$91,096

FirstTimers

34%

$398,862

Loyal Customers

% of Total

Revenue

Customer Type

MONTHLY REVENUE MAKEUP

-15.7%

11.9%

-7.4%

Winback

Winback

-5.8%

4.90%

September

Avg Campaign Spend

7.80% of Revenue

$117,410

Revenue Attributed to Email Opens

--% of Revenue

$0.00

Revenue Attributed to SMS Opens

-15.60% of Revenue

$20,883

Revenue Attributed to Link Clicks

$138,292

Total Revenue from Weekly Campaigns

$61.70

Avg Storewide Spend

$66.62

$21,263

Winback Campaigns

$62.54

Avg Winback Spend

$138,292

Weekly Campaigns

-3.10%

$159,555

Total Revenue from Campaigns

REVENUE

$1,009,553

Total Store Revenue

-7.3%

-2.30%

September

Avg Campaign Spend

$31,220

Revenue Attributed to Email Opens

$7,904

Revenue Attributed to Link Clicks

$39,124

Total Revenue from Weekly Campaigns

$51.53

Avg Storewide Spend

$56.81

$6,358

Winback Campaigns

$48.90

Avg Winback Spend

$39,124

Weekly Campaigns

-9.8%

$45,481

Total Revenue from Campaigns

REVENUE

$332,248

Total Store Revenue

LAST MONTH'S STRATEGY RECAP

Continue incentives for winback campaigns & deep dive into customer segment non-loyal repeat purchasers

0.30%

Unsubscribes

0.23%

Failures

31.90

Conversion Rate

0.20%

Email Open Rate

0.37%

Email

0.20%

Email

WINBACK CAMPAIGN METRICS

Total Opt-out Rate: -24.20%

141

Total Opt-outs

Total Opt-in Rate: 16.10%

498

Total New Opt-ins

11,047

Email Opt-ins

SMS Opt-ins

2,119

SUBSCRIBERS

3.60%

14,296

Total Opt-ins

WEEKLY CAMPAIGN METRICS

Unsubscribes

Failures

29.00%

Email

154,418

Conversion Rate

1.40%

Open Rates

Email Sent

41

Total Campaigns

1st Time Lost Customer Rate

55.02%

Amount of customers that only visited once in the last 60+ days

Lost Customer Rate

73.28%

Amount of customers that have not shopped in over 60 days.

First Time Churn Rate

40.32%

Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.

Critical Email Opt-In Rate

27.39%

First time customers that opt in.

Aug < > Sep Retention Rate

59.20%

Amount of customers that returned from last month to this month.

Repurchase Rate

59.36%

Amount of customers that purchased 2+ times in all time.

Loyal Customer Base

2,554

CUSTOMER METRICS

Customers that have visited more than 5 times and have shopped within 30 days & opted in.

-2.95%

-0.07%

0.35%

1.18%

2.08%

-0.82%

19.78%

LAST MONTH'S STRATEGY RECAP

Continue incentives for winback campaigns & deep dive into customer segment non-loyal repeat purchasers

-0.34%

-14.94%

1.80%

0.40%

-2.54%

2.15%

1.81%

1st Time Lost Customer Rate

48.34%

Amount of customers that only visited once in the last 60+ days

Lost Customer Rate

62.66%

Amount of customers that have not shopped in over 60 days.

First Time Churn Rate

30.29%

Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.

Critical Email Opt-In Rate

13.88%

First time customers that opt in.

Aug < > Sep Retention Rate

60.16%

Amount of customers that returned from last month to this month.

Repurchase Rate

61.49%

Amount of customers that purchased 2+ times in all time.

Loyal Customer Base

848

CUSTOMER METRICS

Customers that have visited more than 5 times and have shopped within 30 days & opted in.

7.7%

60%

$504,779

Semi-Regulars

11%

$100,854

FirstTimers

29%

$407,285

Loyal Customers

% of Total

Revenue

Customer Type

MONTHLY REVENUE MAKEUP

-8.9%

-6.7%

This tracks the purchases & revenue from customers since they were recovered.

Overall Winback Results

Winback Chart

0.30%

Unsubscribes

0.40%

Failures

33.9%

Conversion Rate

0.20%

Email Open Rate

0.37%

Email

0.31%

Email

WINBACK CAMPAIGN METRICS

Total Opt-out Rate: 1.60%

50

Total Opt-outs

Total Opt-in Rate: 1.30%

104

Total New Opt-ins

3,077

Email Opt-ins

SMS Opt-ins

1,065

SUBSCRIBERS

2.30%

5,051

Total Opt-ins

WEEKLY CAMPAIGN METRICS

Unsubscribes

Failures

30.2%

Email

42,277

Conversion Rate

1.7%

Open Rates

Email Sent

42

Total Campaigns

Total: 1,870

Based on customers that have made over 5 purchases within 6 months

60 + days

1%

21

45-60 days

2%

44

30-45 days

10%

183

14-30 days

41%

761

7-14 days

31%

584

72%

0-7 days

15%

277

AVERAGE PURCHASE FREQUENCY