Clear Sky
tactfirm.com
SEPTEMBER RETENTION
Worcester
belchertown
North Adams
Clear Sky - Belchertown
tactfirm.com
HOME
SEPTEMBER RETENTION
LAST MONTH'S STRATEGY RECAP
Revenue
$45,481
Revenue from Campaigns
View
View Full Breakdown
Winbacks
CAMPAIGNMETRICS
$6,358
RETENTIONMETRICS
UPCOMINGSTRATEGY
New Revenue from Winbacks
View Metrics
View Page
View Full Results
View Page
Clear Sky - Belchertown
tactfirm.com
HOME
SEPTEMBER RETENTION
SEPTEMBER WINBACK RESULTS
TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS
$6,358
$38,191
Revenue Recovered
Revenue Recovered
130
80
since July 2024
261
786
Customers Recovered
Purchases Made
Customers Recovered
Purchases Made
WINBACKTABLE
WINBACKCHART
See More
See More
Clear Sky - Belchertown
tactfirm.com
HOME
SEPTEMBER RETENTION
RETENTION METRICS
SEPTEMBER
CUSTOMERMETRICS
See More
AVERAGE PURCHASE FREQUENCY
REVENUEMAKEUP
See More
See More
Clear Sky - Belchertown
tactfirm.com
HOME
SEPTEMBER RETENTION
UPCOMING STRATEGY
October:- Targeting the Semi-Regular customers with an incentive ($5 off any purchase) and hyper-focused brand/product flower emails (picking the top two selling brands: HS & Perpetual)
- Continue incentive for winbacks
- Figuring out ways to freshen the creative/graphics
Clear Sky - North Adams
tactfirm.com
HOME
SEPTEMBER RETENTION
LAST MONTH'S STRATEGY RECAP
Revenue
$198,894
Revenue from Campaigns
View
View Full Breakdown
Winbacks
CAMPAIGNMETRICS
$38,848
RETENTIONMETRICS
UPCOMINGSTRATEGY
New Revenue from Winbacks
View Metrics
View Page
View Full Results
View Page
Clear Sky - North Adams
tactfirm.com
HOME
SEPTEMBER RETENTION
SEPTEMBER WINBACK RESULTS
TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS
$38,848
$153,009
Revenue Recovered
Revenue Recovered
497
374
since July 2024
1,122
2,023
Customers Recovered
Purchases Made
Customers Recovered
Purchases Made
WINBACKTABLE
WINBACKCHART
See More
See More
Clear Sky - North Adams
tactfirm.com
HOME
SEPTEMBER RETENTION
RETENTION METRICS
SEPTEMBER
CUSTOMERMETRICS
See More
AVERAGE PURCHASE FREQUENCY
REVENUEMAKEUP
See More
See More
Clear Sky - North Adams
tactfirm.com
HOME
SEPTEMBER RETENTION
UPCOMING STRATEGY
October:- Targeting the semi-regular customers with an incentive ($5 off any purchase) and hyper focused brand/product flower emails (picking the top two selling brands: HS & Perpetual)
- Continue incentive for winbacks
- Figuring out ways to freshen the creative/graphics
Clear Sky - Worcester
tactfirm.com
HOME
SEPTEMBER RETENTION
LAST MONTH'S STRATEGY RECAP
Revenue
$159,555
Revenue from Campaigns
View
View Full Breakdown
Winbacks
CAMPAIGNMETRICS
$21,263
RETENTIONMETRICS
UPCOMINGSTRATEGY
New Revenue from Winbacks
View Metrics
View Page
View Full Results
View Page
Clear Sky - Worcester
tactfirm.com
HOME
SEPTEMBER RETENTION
SEPTEMBER WINBACK RESULTS
TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS
$21,263
$94,668
Revenue Recovered
Revenue Recovered
340
241
since July 2024
727
1,461
Customers Recovered
Purchases Made
Customers Recovered
Purchases Made
WINBACKTABLE
WINBACKCHART
See More
See More
Clear Sky - Worcester
tactfirm.com
HOME
SEPTEMBER RETENTION
RETENTION METRICS
SEPTEMBER
CUSTOMERMETRICS
See More
AVERAGE PURCHASE FREQUENCY
REVENUEMAKEUP
See More
See More
Clear Sky - Worcester
tactfirm.com
HOME
SEPTEMBER RETENTION
UPCOMING STRATEGY
October:- Targeting the semi-regular customers with an incentive ($5 off any purchase) and hyper focused brand/product flower emails (picking the top two selling brands: HS & Perpetual)
- Continue incentive for winbacks
- Figuring out ways to freshen the creative/graphics
REVENUE
-5.20%
-9.90%
September
-7.4%
$160,045
$1,053,311
$198,894
Total Store Revenue
Total Revenue from Campaigns
Total Revenue from Weekly Campaigns
$38,848
$160,045
$25,317
Weekly Campaigns
Winback Campaigns
Revenue Attributed to Link Clicks
$73.60
$78.17
$134,729
Avg Winback Spend
Avg Campaign Spend
Revenue Attributed to Email Opens
$68.70
Avg Storewide Spend
LAST MONTH'S STRATEGY RECAP
Continue incentives for winback campaigns & deep dive into customer segment non-loyal repeat purchasers
MONTHLY REVENUE MAKEUP
% of Total
Customer Type
Revenue
Loyal Customers
$123,065
37%
10.92%
FirstTimers
$28,777
9%
-12.86%
$181,888
55%
Semi-Regulars
-5.0%
60.00%
Repurchase Rate (overall)
58.75%
CUSTOMER METRICS
Aug < > Sep Retention Rate
-4.06%
0.48%
Amount of customers that purchased 2+ times in all time.
Amount of customers that returned from last month to this month.
Loyal Customer Base
38.47%
First Time Churn Rate
19.80%
Critical Email Opt-In Rate
3,370
2.18%
0.20%
19.81%
Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.
Customers that have visited more than 5 times and have shopped within 30 days & opted in.
First time customers that opt in.
71.59%
Lost Customer Rate
1st Time Lost Customer Rate
53.73%
4.08%
0.72%
Amount of First Timers out of all Lost Customers.
Amount of customers that have not shopped in over 60 days.
WEEKLY CAMPAIGN METRICS
WINBACK CAMPAIGN METRICS
Open Rates
Conversion Rate
Email Open Rate
Conversion Rate
1.0%
Email
30.00%
0.10%
32.20%
Failures
40
Failures
Unsubscribes
Total Campaigns
Email
0.33%
0.30%
0.30%
Email Sent
236,378
Unsubscribes
Total Messages Sent
Email
0.32%
236,378
SUBSCRIBERS
309
3,090
SMS Opt-ins
Total New Opt-ins
Total Opt-in Rate: -1.90%
21,067
252
1.70%
Total Opt-ins
Email Opt-ins
15,349
Total Opt-outs
Total Opt-out Rate: -5.30%
AVERAGE PURCHASE FREQUENCY
7-14 days
0-7 days
30-45 days
14-30 days
45-60 days
60 + days
498
1,288
621
187
174
2,065
27%
10%
13%
43%
4%
4%
Total: 4833
Based on customers that have made over 5 purchases within 6 months
70%
AVERAGE PURCHASE FREQUENCY
7-14 days
0-7 days
30-45 days
14-30 days
45-60 days
60 + days
537
1,388
504
128
88
1,852
31%
12%
11%
41%
3%
2%
Total: 4497
Based on customers that have made over 5 purchases within 6 months
72%
Winback Chart
Winback Chart
MONTHLY REVENUE MAKEUP
% of Total
Customer Type
Revenue
Loyal Customers
$398,862
34%
-7.4%
FirstTimers
$91,096
10%
-15.7%
$563,336
56%
Semi-Regulars
11.9%
Winback
Winback
REVENUE
4.90%
-3.10%
September
-5.8%
$138,292
$1,009,553
$159,555
Total Store Revenue
Total Revenue from Campaigns
Total Revenue from Weekly Campaigns
$21,263
$138,292
$20,883
Weekly Campaigns
Winback Campaigns
Revenue Attributed to Link Clicks
-15.60% of Revenue
$0.00
$66.62
$62.54
Avg Winback Spend
Revenue Attributed to SMS Opens
Avg Campaign Spend
--% of Revenue
$61.70
$117,410
Avg Storewide Spend
Revenue Attributed to Email Opens
7.80% of Revenue
REVENUE
-2.30%
-9.8%
September
-7.3%
$332,248
$45,481
$39,124
Total Store Revenue
Total Revenue from Campaigns
Total Revenue from Weekly Campaigns
$6,358
$39,124
$7,904
Weekly Campaigns
Winback Campaigns
Revenue Attributed to Link Clicks
$31,220
$56.81
$48.90
Revenue Attributed to Email Opens
Avg Winback Spend
Avg Campaign Spend
$51.53
Avg Storewide Spend
LAST MONTH'S STRATEGY RECAP
Continue incentives for winback campaigns & deep dive into customer segment non-loyal repeat purchasers
WEEKLY CAMPAIGN METRICS
WINBACK CAMPAIGN METRICS
Open Rates
Conversion Rate
Email Open Rate
Conversion Rate
1.40%
Email
29.00%
0.20%
31.90
Failures
41
Failures
Unsubscribes
Email
0.37%
Total Campaigns
0.23%
0.30%
Email Sent
154,418
Unsubscribes
Email
0.20%
SUBSCRIBERS
498
2,119
SMS Opt-ins
Total New Opt-ins
Total Opt-in Rate: 16.10%
14,296
141
3.60%
Total Opt-ins
Email Opt-ins
11,047
Total Opt-outs
Total Opt-out Rate: -24.20%
59.36%
Repurchase Rate
59.20%
CUSTOMER METRICS
Aug < > Sep Retention Rate
-2.95%
-0.07%
Amount of customers that purchased 2+ times in all time.
Amount of customers that returned from last month to this month.
Loyal Customer Base
40.32%
First Time Churn Rate
27.39%
Critical Email Opt-In Rate
2,554
2.08%
0.35%
19.78%
Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.
Customers that have visited more than 5 times and have shopped within 30 days & opted in.
First time customers that opt in.
73.28%
Lost Customer Rate
55.02%
1st Time Lost Customer Rate
-0.82%
1.18%
Amount of customers that only visited once in the last 60+ days
Amount of customers that have not shopped in over 60 days.
LAST MONTH'S STRATEGY RECAP
Continue incentives for winback campaigns & deep dive into customer segment non-loyal repeat purchasers
61.49%
Repurchase Rate
60.16%
CUSTOMER METRICS
Aug < > Sep Retention Rate
-2.54%
0.40%
Amount of customers that purchased 2+ times in all time.
Amount of customers that returned from last month to this month.
Loyal Customer Base
30.29%
First Time Churn Rate
13.88%
Critical Email Opt-In Rate
848
1.80%
1.81%
-14.94%
Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.
Customers that have visited more than 5 times and have shopped within 30 days & opted in.
First time customers that opt in.
62.66%
Lost Customer Rate
1st Time Lost Customer Rate
48.34%
2.15%
-0.34%
Amount of customers that only visited once in the last 60+ days
Amount of customers that have not shopped in over 60 days.
MONTHLY REVENUE MAKEUP
% of Total
Customer Type
Revenue
Loyal Customers
$407,285
29%
7.7%
FirstTimers
$100,854
11%
-8.9%
$504,779
60%
Semi-Regulars
-6.7%
Overall Winback Results
This tracks the purchases & revenue from customers since they were recovered.
Winback Chart
WEEKLY CAMPAIGN METRICS
WINBACK CAMPAIGN METRICS
Open Rates
Conversion Rate
Email Open Rate
Conversion Rate
1.7%
Email
30.2%
0.20%
33.9%
Failures
42
Failures
Unsubscribes
Total Campaigns
Email
0.37%
0.40%
0.30%
Email Sent
42,277
Unsubscribes
Email
0.31%
SUBSCRIBERS
104
1,065
SMS Opt-ins
Total New Opt-ins
Total Opt-in Rate: 1.30%
5,051
50
2.30%
Total Opt-ins
Email Opt-ins
3,077
Total Opt-outs
Total Opt-out Rate: 1.60%
AVERAGE PURCHASE FREQUENCY
7-14 days
0-7 days
30-45 days
14-30 days
45-60 days
60 + days
277
584
183
44
21
761
31%
15%
10%
41%
2%
1%
Total: 1,870
Based on customers that have made over 5 purchases within 6 months
72%
Clear Sky - New Monthly Report - September 2024
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Created on October 11, 2024
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Transcript
Clear Sky
tactfirm.com
SEPTEMBER RETENTION
Worcester
belchertown
North Adams
Clear Sky - Belchertown
tactfirm.com
HOME
SEPTEMBER RETENTION
LAST MONTH'S STRATEGY RECAP
Revenue
$45,481
Revenue from Campaigns
View
View Full Breakdown
Winbacks
CAMPAIGNMETRICS
$6,358
RETENTIONMETRICS
UPCOMINGSTRATEGY
New Revenue from Winbacks
View Metrics
View Page
View Full Results
View Page
Clear Sky - Belchertown
tactfirm.com
HOME
SEPTEMBER RETENTION
SEPTEMBER WINBACK RESULTS
TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS
$6,358
$38,191
Revenue Recovered
Revenue Recovered
130
80
since July 2024
261
786
Customers Recovered
Purchases Made
Customers Recovered
Purchases Made
WINBACKTABLE
WINBACKCHART
See More
See More
Clear Sky - Belchertown
tactfirm.com
HOME
SEPTEMBER RETENTION
RETENTION METRICS
SEPTEMBER
CUSTOMERMETRICS
See More
AVERAGE PURCHASE FREQUENCY
REVENUEMAKEUP
See More
See More
Clear Sky - Belchertown
tactfirm.com
HOME
SEPTEMBER RETENTION
UPCOMING STRATEGY
October:- Targeting the Semi-Regular customers with an incentive ($5 off any purchase) and hyper-focused brand/product flower emails (picking the top two selling brands: HS & Perpetual)
- Continue incentive for winbacks
- Figuring out ways to freshen the creative/graphics
Clear Sky - North Adams
tactfirm.com
HOME
SEPTEMBER RETENTION
LAST MONTH'S STRATEGY RECAP
Revenue
$198,894
Revenue from Campaigns
View
View Full Breakdown
Winbacks
CAMPAIGNMETRICS
$38,848
RETENTIONMETRICS
UPCOMINGSTRATEGY
New Revenue from Winbacks
View Metrics
View Page
View Full Results
View Page
Clear Sky - North Adams
tactfirm.com
HOME
SEPTEMBER RETENTION
SEPTEMBER WINBACK RESULTS
TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS
$38,848
$153,009
Revenue Recovered
Revenue Recovered
497
374
since July 2024
1,122
2,023
Customers Recovered
Purchases Made
Customers Recovered
Purchases Made
WINBACKTABLE
WINBACKCHART
See More
See More
Clear Sky - North Adams
tactfirm.com
HOME
SEPTEMBER RETENTION
RETENTION METRICS
SEPTEMBER
CUSTOMERMETRICS
See More
AVERAGE PURCHASE FREQUENCY
REVENUEMAKEUP
See More
See More
Clear Sky - North Adams
tactfirm.com
HOME
SEPTEMBER RETENTION
UPCOMING STRATEGY
October:- Targeting the semi-regular customers with an incentive ($5 off any purchase) and hyper focused brand/product flower emails (picking the top two selling brands: HS & Perpetual)
- Continue incentive for winbacks
- Figuring out ways to freshen the creative/graphics
Clear Sky - Worcester
tactfirm.com
HOME
SEPTEMBER RETENTION
LAST MONTH'S STRATEGY RECAP
Revenue
$159,555
Revenue from Campaigns
View
View Full Breakdown
Winbacks
CAMPAIGNMETRICS
$21,263
RETENTIONMETRICS
UPCOMINGSTRATEGY
New Revenue from Winbacks
View Metrics
View Page
View Full Results
View Page
Clear Sky - Worcester
tactfirm.com
HOME
SEPTEMBER RETENTION
SEPTEMBER WINBACK RESULTS
TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS
$21,263
$94,668
Revenue Recovered
Revenue Recovered
340
241
since July 2024
727
1,461
Customers Recovered
Purchases Made
Customers Recovered
Purchases Made
WINBACKTABLE
WINBACKCHART
See More
See More
Clear Sky - Worcester
tactfirm.com
HOME
SEPTEMBER RETENTION
RETENTION METRICS
SEPTEMBER
CUSTOMERMETRICS
See More
AVERAGE PURCHASE FREQUENCY
REVENUEMAKEUP
See More
See More
Clear Sky - Worcester
tactfirm.com
HOME
SEPTEMBER RETENTION
UPCOMING STRATEGY
October:- Targeting the semi-regular customers with an incentive ($5 off any purchase) and hyper focused brand/product flower emails (picking the top two selling brands: HS & Perpetual)
- Continue incentive for winbacks
- Figuring out ways to freshen the creative/graphics
REVENUE
-5.20%
-9.90%
September
-7.4%
$160,045
$1,053,311
$198,894
Total Store Revenue
Total Revenue from Campaigns
Total Revenue from Weekly Campaigns
$38,848
$160,045
$25,317
Weekly Campaigns
Winback Campaigns
Revenue Attributed to Link Clicks
$73.60
$78.17
$134,729
Avg Winback Spend
Avg Campaign Spend
Revenue Attributed to Email Opens
$68.70
Avg Storewide Spend
LAST MONTH'S STRATEGY RECAP
Continue incentives for winback campaigns & deep dive into customer segment non-loyal repeat purchasers
MONTHLY REVENUE MAKEUP
% of Total
Customer Type
Revenue
Loyal Customers
$123,065
37%
10.92%
FirstTimers
$28,777
9%
-12.86%
$181,888
55%
Semi-Regulars
-5.0%
60.00%
Repurchase Rate (overall)
58.75%
CUSTOMER METRICS
Aug < > Sep Retention Rate
-4.06%
0.48%
Amount of customers that purchased 2+ times in all time.
Amount of customers that returned from last month to this month.
Loyal Customer Base
38.47%
First Time Churn Rate
19.80%
Critical Email Opt-In Rate
3,370
2.18%
0.20%
19.81%
Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.
Customers that have visited more than 5 times and have shopped within 30 days & opted in.
First time customers that opt in.
71.59%
Lost Customer Rate
1st Time Lost Customer Rate
53.73%
4.08%
0.72%
Amount of First Timers out of all Lost Customers.
Amount of customers that have not shopped in over 60 days.
WEEKLY CAMPAIGN METRICS
WINBACK CAMPAIGN METRICS
Open Rates
Conversion Rate
Email Open Rate
Conversion Rate
1.0%
Email
30.00%
0.10%
32.20%
Failures
40
Failures
Unsubscribes
Total Campaigns
Email
0.33%
0.30%
0.30%
Email Sent
236,378
Unsubscribes
Total Messages Sent
Email
0.32%
236,378
SUBSCRIBERS
309
3,090
SMS Opt-ins
Total New Opt-ins
Total Opt-in Rate: -1.90%
21,067
252
1.70%
Total Opt-ins
Email Opt-ins
15,349
Total Opt-outs
Total Opt-out Rate: -5.30%
AVERAGE PURCHASE FREQUENCY
7-14 days
0-7 days
30-45 days
14-30 days
45-60 days
60 + days
498
1,288
621
187
174
2,065
27%
10%
13%
43%
4%
4%
Total: 4833
Based on customers that have made over 5 purchases within 6 months
70%
AVERAGE PURCHASE FREQUENCY
7-14 days
0-7 days
30-45 days
14-30 days
45-60 days
60 + days
537
1,388
504
128
88
1,852
31%
12%
11%
41%
3%
2%
Total: 4497
Based on customers that have made over 5 purchases within 6 months
72%
Winback Chart
Winback Chart
MONTHLY REVENUE MAKEUP
% of Total
Customer Type
Revenue
Loyal Customers
$398,862
34%
-7.4%
FirstTimers
$91,096
10%
-15.7%
$563,336
56%
Semi-Regulars
11.9%
Winback
Winback
REVENUE
4.90%
-3.10%
September
-5.8%
$138,292
$1,009,553
$159,555
Total Store Revenue
Total Revenue from Campaigns
Total Revenue from Weekly Campaigns
$21,263
$138,292
$20,883
Weekly Campaigns
Winback Campaigns
Revenue Attributed to Link Clicks
-15.60% of Revenue
$0.00
$66.62
$62.54
Avg Winback Spend
Revenue Attributed to SMS Opens
Avg Campaign Spend
--% of Revenue
$61.70
$117,410
Avg Storewide Spend
Revenue Attributed to Email Opens
7.80% of Revenue
REVENUE
-2.30%
-9.8%
September
-7.3%
$332,248
$45,481
$39,124
Total Store Revenue
Total Revenue from Campaigns
Total Revenue from Weekly Campaigns
$6,358
$39,124
$7,904
Weekly Campaigns
Winback Campaigns
Revenue Attributed to Link Clicks
$31,220
$56.81
$48.90
Revenue Attributed to Email Opens
Avg Winback Spend
Avg Campaign Spend
$51.53
Avg Storewide Spend
LAST MONTH'S STRATEGY RECAP
Continue incentives for winback campaigns & deep dive into customer segment non-loyal repeat purchasers
WEEKLY CAMPAIGN METRICS
WINBACK CAMPAIGN METRICS
Open Rates
Conversion Rate
Email Open Rate
Conversion Rate
1.40%
Email
29.00%
0.20%
31.90
Failures
41
Failures
Unsubscribes
Email
0.37%
Total Campaigns
0.23%
0.30%
Email Sent
154,418
Unsubscribes
Email
0.20%
SUBSCRIBERS
498
2,119
SMS Opt-ins
Total New Opt-ins
Total Opt-in Rate: 16.10%
14,296
141
3.60%
Total Opt-ins
Email Opt-ins
11,047
Total Opt-outs
Total Opt-out Rate: -24.20%
59.36%
Repurchase Rate
59.20%
CUSTOMER METRICS
Aug < > Sep Retention Rate
-2.95%
-0.07%
Amount of customers that purchased 2+ times in all time.
Amount of customers that returned from last month to this month.
Loyal Customer Base
40.32%
First Time Churn Rate
27.39%
Critical Email Opt-In Rate
2,554
2.08%
0.35%
19.78%
Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.
Customers that have visited more than 5 times and have shopped within 30 days & opted in.
First time customers that opt in.
73.28%
Lost Customer Rate
55.02%
1st Time Lost Customer Rate
-0.82%
1.18%
Amount of customers that only visited once in the last 60+ days
Amount of customers that have not shopped in over 60 days.
LAST MONTH'S STRATEGY RECAP
Continue incentives for winback campaigns & deep dive into customer segment non-loyal repeat purchasers
61.49%
Repurchase Rate
60.16%
CUSTOMER METRICS
Aug < > Sep Retention Rate
-2.54%
0.40%
Amount of customers that purchased 2+ times in all time.
Amount of customers that returned from last month to this month.
Loyal Customer Base
30.29%
First Time Churn Rate
13.88%
Critical Email Opt-In Rate
848
1.80%
1.81%
-14.94%
Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.
Customers that have visited more than 5 times and have shopped within 30 days & opted in.
First time customers that opt in.
62.66%
Lost Customer Rate
1st Time Lost Customer Rate
48.34%
2.15%
-0.34%
Amount of customers that only visited once in the last 60+ days
Amount of customers that have not shopped in over 60 days.
MONTHLY REVENUE MAKEUP
% of Total
Customer Type
Revenue
Loyal Customers
$407,285
29%
7.7%
FirstTimers
$100,854
11%
-8.9%
$504,779
60%
Semi-Regulars
-6.7%
Overall Winback Results
This tracks the purchases & revenue from customers since they were recovered.
Winback Chart
WEEKLY CAMPAIGN METRICS
WINBACK CAMPAIGN METRICS
Open Rates
Conversion Rate
Email Open Rate
Conversion Rate
1.7%
Email
30.2%
0.20%
33.9%
Failures
42
Failures
Unsubscribes
Total Campaigns
Email
0.37%
0.40%
0.30%
Email Sent
42,277
Unsubscribes
Email
0.31%
SUBSCRIBERS
104
1,065
SMS Opt-ins
Total New Opt-ins
Total Opt-in Rate: 1.30%
5,051
50
2.30%
Total Opt-ins
Email Opt-ins
3,077
Total Opt-outs
Total Opt-out Rate: 1.60%
AVERAGE PURCHASE FREQUENCY
7-14 days
0-7 days
30-45 days
14-30 days
45-60 days
60 + days
277
584
183
44
21
761
31%
15%
10%
41%
2%
1%
Total: 1,870
Based on customers that have made over 5 purchases within 6 months
72%