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Product Differentiation

Zachary Miller

Created on October 10, 2024

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Transcript

Product

Differentiation

Explained

By: Zachary Miller

17

Agenda

1. Definition

2. How to achieve it

3. Positioning maps

4. Doritos vs Sunchips

5. tentree Vs Province of canadatm

6. Conclusion

Definition

“Product differentiation distinguishes one company's products or services from its competition.”[1]

Carol M. Kopp
product differentiation:
  • Stand out from the competition
  • Higher pricing
  • Loyal customers

Ways to achieve product differentaiation:

  • Design
  • Quality
  • Advertising
  • Price

positioning map

A positioning map is used to compair products in a specific market grafically.

Figure 1, Positioning Map, [2]

Chips

example 1: Sunchips and Doritos

Vs

Brimmed caps

Example 2: tentree vs Province of canadatm

Vs

Conclusion

Differentiation And concord

THANK YOU

Refrences
  • [1] C. M. Kopp, “Product differentiation: What it is and how it works,” Investopedia, https://www.investopedia.com/terms/p/product_differentiation.asp (accessed Oct. 10, 2024).
  • [2] G. Armstrong, P. Kotler, V. Trifts, and E. Dolansky, Marketing: An Introduction. North York, Ontario: Pearson Canada Inc, 2021.