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Présentation ETLV

Léa Boukhetala

Created on October 10, 2024

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Transcript

Walt Disney Company

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Summary

I) the head office of the company, Who own Walt disney and where is located. II)Discribe the activities of the company present in France ? or in Europe? III) the main strategy of Walt Disney company and its key forces.

The head office, the own and where is located

The walt disney company, headquarters in Burbank, California, is a well-know multinational entertainment campany. Fouded by walt disney and Roy O. Disney in 1923, it revolutionized the entertainment industry. Today, the campany is led by Bob Iger, who is the CEO. The campany's office are located in the famous Disney Studios building at 500 South buena vista Street. The campany has many assets in fields of film, television, theme parks and media. In addition to its famous animated films, Disney also own iconic franchises such as Marvel,Star Wars. The theme park was located in Europe and Asia.

Walt Disney Company

  • The main activity of Walt Disney company is in television, cinema, publishing, video games, consumer product, tourism, broadcasting
  • Walt Disney company are present in France but also in Europe in the UK, Norway and so on
  • The Walt Disney company directly deliver content and products to the consumers

Keys forces

'"when the magic happens"

The keys forces of walt disney company...

  • Acompany brand image that is known worldwide
  • Very significant cash-flow
  • Very broad business portfolio that allows for great diversification of the offer
  • Strategic geographic location that is easy to access
Name of the company : Walt Disney Company Name of the CEO: Bob Iger Geographical Field: Almost worldwide Total revenue:23.2 billions dollars Workforce:225.000 employers

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