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Sociologia

PROF. CARLOS BENTO
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Mód. 05

DESCOBRINDO A SOCIOLOGIA

O QUE VAMOS TRATAR?

1. Ciências sociais e realidade social2. Objeto da Sociologia3. Produção do conhecimento em Sociologia4. Novos campos de investigação5. Estratégias de investigação6. Processo de investigação

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1. Ciências sociais e realidade sociaL

1.2 - COMPLEXIDADE DA REALIDADE SOCIALSocial - coletividade, vida em grupo.Realidade social - constituída pelas relações que decorrem da vida em grupo, as interações entre os seres humanos e entre estes e aquilo que os rodeia.Contextualizadas no tempo.

'Desde sempre o ser humano se desenvolveu em interações com os seus semelhantes'- Manual, pág. 9

Complexidade do social

Tem muitas dimensões. muitas variáveis.Os fenómenos sociais só têm sentido na relação com outros fenómenos sociais.É necessária a bordagem de várias ciências sociais.

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'Já no séc. XIX, um Comte ou um Marx alertavam para que, por exemplo, os fenómenos económicos são atambém sociais e políticos'- A. S. Silva e J. M. Pinto, 1990

1.2 - FENÓMENO SOCIAL TOTAL

O fenómeno social é sempre total porque tem implicações a vários níveis do real social:- Tem de ser encarado em todas as suas dimensões e estudadas as interações que estabelecem com outros fenómenos sociais e com o todo social.

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'A sociologia é tributária de diferentes outras ciências sobre as quais se apoia'- Alain Birou

1.3 - Interdisciplinaridade e objeto das ciências sociais

As várias ciências sociais estudam o fenómeno social, mas sob perspetivas distintas.Todas as ciências sociais têm o mesmo objeto de estudo: a realidade social.Mas o objeto específico é aquele que pertence apenas a cada uma e que a diferencia das outras.Apenas em interdisciplinaridade e complementaridade se pode conhecer o fenómeno social em todas as suas dimensões.

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2. OBJETO DA SOCIOLOGIA

2.1 - Conceito de facto social: As ciências sociais estudam a realidade social.A Sociologia estuda os factos sociais - todo o facto que decorre da vida em sociedade, das interações entre os seres humanos e entre estes e o meio.

EXEMPLOS DE FACTOS SOCIAIS: a nossa alimentação, os deveres decorrentes das relações familiares, os gestos, a forma como cumprimentamos as pessoas, a forma como nos vestimos, os cuidados dedicados às crianças, etc.

Previsibilidade

Relacionalidade

FACTOS SOCIAIS

Coercividade e imperatividade

Totalidade

Relatividade

2.2-CaracteríSticas dos factos sociais

a) Exterioridade - são exteriores e anteriores : o indivíduo ao integrar-se em determinado maio social já encontra tudo estabelecido (Durkheim).b) Coercitividade e imperatividade - são impostos ao indivíduo, obrigatórios (imperatividade); daqui decorre o controlo social e impondo sanções aos que infrinjam as regras sociais estabelecidas.c) Relatividade - estão condicionados pelas variáveis tempo e espaço.d) Relacionalidade - o nosso comportamento decorre do comportamento dos outros e é por ele influenciado.e) Previsibilidade - é previsível que os membros da sociedade atuem de determinada forma.f) Totalidade - não podem separar-se do seu todo e são indivisíveis.

Exterioridade

Awesome timeline, step by step

To tell stories in an organized, hierarchical, structured, and concise way. These are the four pillars to carry out a successful presentation.

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Plan

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Structure

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Design

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Communicate

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Amaze

Use timelines

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Step 1

You can add interactivity to your timeline.

Mar 20XX - Apr 20XX

Step 2

Also animationsto make it fun.

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Step 3

Icons are alwaysgood allies.

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Step 4

Telling stories with order and hierarchy is essential.

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Step 5

Make numbers into stories with graphics.

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Step 6

The important thing is that everything fits the theme.

You can briefly describe what your presentation timeline consists of and present the milestones achieved orally so that no one falls asleep

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Use charts in your presentation

Use this space to briefly describe your chart and its evolution.Statistics convey professionalism and a greater sense of reliability.Charts are highly shareable, making them ideal for social networks and, on top of that: they often generate quality traffic to the content we create.

A plus: Try to always include the source.

90% is visual

72M You can present the figures in this way

3.5k Even if you explain it orally later

164k This will keep the audience's attention

85M The data will stick in your brain

Use tables and infographics

1. We are visual beings

3. We are social beings

2. We are narrative beings

4. We are digital beings

LIST/PROCESSES

Although you should not abuse bulletpoints, icons and schemes can be great allies when telling stories. You will keep the attention of your audience and the data will be engraved in their brain.

Insert a video

Multimedia content is essential in a presentation, to leave everyone amazed. Additionally, this way you will synthesize the content and keep your audience entertained.

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A great title

Although you should not abuse bullet points, icons and schemes can be great allies when telling stories. Keep in mind that with visual communication, it is easier for us to 'read' images than to read written text. Therefore, disciplines like Visual Thinking facilitate visually rich note-taking through the use of images, graphics, infographics, and simple drawings.

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72M

You can represent the figures in this way

3.5k

Even if you explain it orally later

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This is how you will keep the audience's attention

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The data will remain fixed in your brain

A presentation is NOT WOW when it's boring and you see that the drowsiness takes over your audience because no one has understood anything.

Share your idea with an image

When you give a WOW presentation, you turn interactivity and animation into allies and all you hear are applause.

When you give a boring presentation all you hear are the snores of your audience and there's so much text that not even a single image fits.

Inserted Content

Social Network

Music

Maps

interactivequestion

Multiple Choice

interactivequestion

True or False

questioninteractive

Image Selection

interactivequestion

Order

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What you read: interactivity and animation can make the most boring content turn into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages.

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Remember to post!

Disciplines like Visual Thinking facilitate visually rich note-taking thanks to the use of images, graphics, infographics, and simple drawings. Go for it!

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When we are told a story, it excites us, it can even move us, making us remember the stories up to 20 times more than any other content we may consume.

Disciplines like Visual Thinking facilitate the creation of visually rich notes thanks to the use of images, graphics, infographics, and simple drawings. Go for it!

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Pose a dramatic question; it is the essential ingredient to maintain the audience's attention. It is usually posed subtly at the beginning of the story to intrigue the audience and is resolved at the end. Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

We need to interact with each other. We learn collaboratively.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promote it anywhere.

Jan 20XX - Feb 20XX

a great title

Animation adds value to our content by helping us capture attention, to hierarchize ideas and make our audience remember the content. Do you feel like your text is still missing something? Add animation to engage your audience.

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A great presentation...

  • Improve communication on any topic.
  • Make a 'match' with your audience...
  • And makes them part of the message.
  • Has an appropriate color for its theme.
  • Represents data with graphics.
  • Uses timelines to tell stories.
Sep 20XX - Oct 20XX

A great title

Visual accompaniment convinces 67% of the audience. This is because visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Obviously.

Haven't we convinced you yet to use graphics in your creations?Well: there are studies that show that 50% of the brain is responsible for processing visual stimuli, and that it is retained 42% more when the content is animated.

We avoid being part of the content saturation in the digital world.

'Your content is liked, but it is much more engaging when it is interactive'
May 20XX - Jun 20XX

A great title

Multimedia content is essential to achieve a WOW effect in your creations. Including background music, audio, or sound effects here... It always adds up!

Mar 20XX - Apr 20XX

Insert videos

We are capable of understanding images from millions of years ago, even from other cultures.

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When carrying out a presentation, two objectives must be pursued: conveying information and avoiding yawns. To achieve this, it may be a good practice to create an outline and use words that will be etched in the minds of your audience.

We don't like to bore. We don't want to be repetitive. Communicating as always bores and doesn't hook. We do it differently.We sabotage boredom. We create what the brain likes to consume because it stimulates it.

Jul 20XX - Aug 20XX

Maps are a great ally, use them!

We don't like to bore. We don't want to be repetitive. Communicating as always bores and doesn't engage. We do it differently.We sabotage boredom. We create what the brain likes to consume because it stimulates it.

Do you need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and furthermore, we retain 42% more information when the content moves.