Onion diagram

SOMMAIRE

OBJECTIFS

Stratégie employée

Etude approfondi et précise

Analyse de la concurrence

Résultats obtenus

Plan d'action

Objectifs d'une étude de marché

Une étude de marché sert avant tout à mener en croissance la rentabilité d'un établissement tout en s'adaptant au mieux aux attentes des clients.

Il faut s'adapter aux attentes et besoins du client et faire en sorte à ce qu'il nous choissisent nous et pas un autre.

L'étude de marché va nous permettre de livrer un plan d'action afin de proposer des offres et services qui vont séduire les clients

Les moyens par lesquels nous allons y parvenir

Etudes approfondi

Réalisation d'une veille concurrentielle

• Faiblesses du concurrent
• Forces du concurrent
• Leur positionnement sur le marché
• Leurs caractéristiques

Step-by-step interactive visual communication:

• Plan the structure of your communication.
• Prioritize and give visual prominence to the main points.
• Define secondary messages with interactivity.
• Establish a flow throughout the content.
• Measure the results.

Mettre le doigt sur les attentes et besoins des clients, se démarquer des autres concurrents

• Planning the structure of your communication.
• Hierarchize it and give visual weight to the main points.
• Define secondary messages with interactivity.
• Establish a flow throughout the content.
• Measure the results.

The visual accompaniment...

It manages to convince 67% of the audience. This is because visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Obviously.

Did you know...

Did you know that 90% of the information we assimilate comes through our sense of sight? Visual resources are of great help in reinforcing your message: images, illustrations, gifs, videos... Not only do they stay in memory, but they are also more engaging and easier to understand.

Did you know...

Did you know that 90% of the information we assimilate comes through our sight? Visual resources are of great help in reinforcing your message: images, illustrations, gifs, videos... Not only because they stay in memory, but also because they are more attractive and easier to understand.

A great title

• We are visual beings. We are capable ofunderstanding images from millions of years ago, even from other cultures.
• Narrative beings. We tell thousands and thousands of stories. ⅔ of our conversations are stories.
• Social beings. We need to interact with each other. We learn collaboratively.