Apresentação Marketing Digital

Clara Faria e Francisca OliveiraNº3 e Nº6

Advertising

Power, rules , manipulation, strategies, types and examples

Start

what is advertising?

Do any of you know?

POdcast advertising

Types of advertising

print advertising

Direct mail advertising

Television advertising

Radio advertising

Types of advertising

Social media advertising

display advertising

Outdoor advertising

public service advertising

Rules while advertising

1.

All you´ve got is 3 seconds

2.

Strategiy strategy strategy

3.

Set goals and a target

4.

Choose the right channel

5.

Good stories never die

6.

Brand brand brand

7.

Quality over quantity

8.

9.

Find the right message

10.

Include a call to action

11.

Test, measure and learn

12.

Be Relevant

13.

Don´t Exaggerate

Have patience and stay optimistic

Manipulation

Strategy of grradualness

Manipulation and Strategies

Strategy of distraction

Start problems to offer a solution

Strategy of differing

Adress public as children

Stimulate the acceptance of mediocrity

Manipulation and Strategies

Use the emotion aspect instead of the reflection

Keep people in ignorance and mediocrity

Know people better than themselves

Strengh self-blame

+ INFO

+ INFO

+ INFO

The Power of Advertising

Increasing Brand Awareness

Driving Sales and Revenue

+ INFO

Building Trust and Credibility

Differentiating From Competitors

+ info

Examples

+ info

• https://www.indeed.com/career-advice/career-development/types-of-advertising

https://www.linkedin.com/pulse/power-advertising-overcoming-fear-unlocking-business-growth-moroles

• https://brightredmarketing.com.au/2018-6-top-15-golden-rules-of-advertising/
• https://en.wikipedia.org/wiki/AdvertisingLista de pontos

• Lista de pontos
• Lista de pontos

Bibliography

the end

Hope you like it

Contextualize your topic

Insert videos

Contextualize your topic

Insert videos

Contextualize your topic

A great title

Animation adds value to our content by helping us capture attention, hierarchize ideas, and ensure that our audience remembers the content. Do you feel that your text still lacks something? Add animation to captivate your audience. Pose a dramatic question; it is the essential ingredient for maintaining audience attention. It is often posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.

Contextualize your topic

A brilliant title

Visual accompaniment manages to convince 67% of the audience. This is because visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Evidently. Our brain is prepared to consume visual content. Some data: 90% of the information we process comes to us through sight and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.

Contextualize your topic

A brilliant title

Visual accompaniment manages to convince 67% of the audience. This is because visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Evidently. Our brain is prepared to consume visual content. Some data: 90% of the information we process comes to us through sight and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.

Contextualize your topic

A great title

Multimedia content is essential to achieve a WOW effect in your creations. Including background music, audio, or sound effects here… It always adds up!

'Your content is liked, but it engages much more if it is interactive'

Contextualize your topic

A brilliant title

Visual accompaniment manages to convince 67% of the audience. This is because visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Evidently. Our brain is prepared to consume visual content. Some data: 90% of the information we process comes to us through sight and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.

Contextualize your topic

A great title

Multimedia content is essential to achieve a WOW effect in your creations. Including background music, audio, or sound effects here… It always adds up!

'Your content is liked, but it engages much more if it is interactive'

Contextualize your topic

A great title

Animation adds value to our content by helping us capture attention, hierarchize ideas, and ensure that our audience remembers the content. Do you feel that your text still lacks something? Add animation to captivate your audience. Pose a dramatic question; it is the essential ingredient for maintaining audience attention. It is often posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.

The visual accompaniment...

Convincing 67% of the audience. This is because visual language facilitates the quick acquisition of knowledge in an intuitive way.Could it be said that images are the key to success? Evidently.