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Apresentação Marketing Digital

CLARA MAGALHAES DE FARIA | Alunos AECA 2

Created on October 9, 2024

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Transcript

Advertising

Power, rules , manipulation, strategies, types and examples

Start

Clara Faria e Francisca OliveiraNº3 e Nº6

what is advertising?

Do any of you know?

Types of advertising

Radio advertising

Television advertising

Direct mail advertising

print advertising

POdcast advertising

Types of advertising

public service advertising

Outdoor advertising

display advertising

Social media advertising

1.

8.

Find the right message
All you´ve got is 3 seconds

2.

9.

Include a call to action
Strategiy strategy strategy

3.

10.

Test, measure and learn
Set goals and a target

4.

11.

Rules while advertising

Be Relevant
Choose the right channel

12.

5.

Don´t Exaggerate
Good stories never die

6.

13.

Brand brand brand
Have patience and stay optimistic

7.

Quality over quantity

Manipulation

Manipulation and Strategies

Strategy of distraction

Strategy of differing

Start problems to offer a solution

Adress public as children

Strategy of grradualness

Manipulation and Strategies

Use the emotion aspect instead of the reflection

Know people better than themselves

Keep people in ignorance and mediocrity

Strengh self-blame

Stimulate the acceptance of mediocrity

The Power of Advertising

Driving Sales and Revenue

Increasing Brand Awareness

+ INFO

+ INFO

Differentiating From Competitors

Building Trust and Credibility

+ INFO

+ INFO

Examples

+ info
+ info

Bibliography

  • https://brightredmarketing.com.au/2018-6-top-15-golden-rules-of-advertising/
  • https://en.wikipedia.org/wiki/AdvertisingLista de pontos
  • Lista de pontos
  • Lista de pontos

https://www.linkedin.com/pulse/power-advertising-overcoming-fear-unlocking-business-growth-moroles

  • https://www.indeed.com/career-advice/career-development/types-of-advertising

the end

Hope you like it
Contextualize your topic

Insert videos

Contextualize your topic

Insert videos

Contextualize your topic

A great title

Animation adds value to our content by helping us capture attention, hierarchize ideas, and ensure that our audience remembers the content. Do you feel that your text still lacks something? Add animation to captivate your audience. Pose a dramatic question; it is the essential ingredient for maintaining audience attention. It is often posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.

Contextualize your topic

A brilliant title

Visual accompaniment manages to convince 67% of the audience. This is because visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Evidently. Our brain is prepared to consume visual content. Some data: 90% of the information we process comes to us through sight and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.

Contextualize your topic

A brilliant title

Visual accompaniment manages to convince 67% of the audience. This is because visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Evidently. Our brain is prepared to consume visual content. Some data: 90% of the information we process comes to us through sight and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.

Contextualize your topic

A great title

Multimedia content is essential to achieve a WOW effect in your creations. Including background music, audio, or sound effects here… It always adds up!

'Your content is liked, but it engages much more if it is interactive'

Contextualize your topic

A brilliant title

Visual accompaniment manages to convince 67% of the audience. This is because visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Evidently. Our brain is prepared to consume visual content. Some data: 90% of the information we process comes to us through sight and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.

Contextualize your topic

A great title

Multimedia content is essential to achieve a WOW effect in your creations. Including background music, audio, or sound effects here… It always adds up!

'Your content is liked, but it engages much more if it is interactive'

Contextualize your topic

A great title

Animation adds value to our content by helping us capture attention, hierarchize ideas, and ensure that our audience remembers the content. Do you feel that your text still lacks something? Add animation to captivate your audience. Pose a dramatic question; it is the essential ingredient for maintaining audience attention. It is often posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.

The visual accompaniment...

Convincing 67% of the audience. This is because visual language facilitates the quick acquisition of knowledge in an intuitive way.Could it be said that images are the key to success? Evidently.