Advertising
Power, rules , manipulation, strategies, types and examples
Start
Clara Faria e Francisca OliveiraNº3 e Nº6
what is advertising?
Do any of you know?
Types of advertising
Radio advertising
Television advertising
Direct mail advertising
print advertising
POdcast advertising
Types of advertising
public service advertising
Outdoor advertising
display advertising
Social media advertising
1.
8.
Find the right message
All you´ve got is 3 seconds
2.
9.
Include a call to action
Strategiy strategy strategy
3.
10.
Test, measure and learn
Set goals and a target
4.
11.
Rules while advertising
Be Relevant
Choose the right channel
12.
5.
Don´t Exaggerate
Good stories never die
6.
13.
Brand brand brand
Have patience and stay optimistic
7.
Quality over quantity
Manipulation
Manipulation and Strategies
Strategy of distraction
Strategy of differing
Start problems to offer a solution
Adress public as children
Strategy of grradualness
Manipulation and Strategies
Use the emotion aspect instead of the reflection
Know people better than themselves
Keep people in ignorance and mediocrity
Strengh self-blame
Stimulate the acceptance of mediocrity
The Power of Advertising
Driving Sales and Revenue
Increasing Brand Awareness
+ INFO
+ INFO
Differentiating From Competitors
Building Trust and Credibility
+ INFO
+ INFO
Examples
+ info
+ info
Bibliography
- https://brightredmarketing.com.au/2018-6-top-15-golden-rules-of-advertising/
- https://en.wikipedia.org/wiki/AdvertisingLista de pontos
- Lista de pontos
- Lista de pontos
https://www.linkedin.com/pulse/power-advertising-overcoming-fear-unlocking-business-growth-moroles
- https://www.indeed.com/career-advice/career-development/types-of-advertising
the end
Hope you like it
Contextualize your topic
Insert videos
Contextualize your topic
Insert videos
Contextualize your topic
A great title
Animation adds value to our content by helping us capture attention, hierarchize ideas, and ensure that our audience remembers the content. Do you feel that your text still lacks something? Add animation to captivate your audience. Pose a dramatic question; it is the essential ingredient for maintaining audience attention. It is often posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.
Contextualize your topic
A brilliant title
Visual accompaniment manages to convince 67% of the audience. This is because visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Evidently. Our brain is prepared to consume visual content. Some data: 90% of the information we process comes to us through sight and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.
Contextualize your topic
A brilliant title
Visual accompaniment manages to convince 67% of the audience. This is because visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Evidently. Our brain is prepared to consume visual content. Some data: 90% of the information we process comes to us through sight and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.
Contextualize your topic
A great title
Multimedia content is essential to achieve a WOW effect in your creations. Including background music, audio, or sound effects here… It always adds up!
'Your content is liked, but it engages much more if it is interactive'
Contextualize your topic
A brilliant title
Visual accompaniment manages to convince 67% of the audience. This is because visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Evidently. Our brain is prepared to consume visual content. Some data: 90% of the information we process comes to us through sight and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.
Contextualize your topic
A great title
Multimedia content is essential to achieve a WOW effect in your creations. Including background music, audio, or sound effects here… It always adds up!
'Your content is liked, but it engages much more if it is interactive'
Contextualize your topic
A great title
Animation adds value to our content by helping us capture attention, hierarchize ideas, and ensure that our audience remembers the content. Do you feel that your text still lacks something? Add animation to captivate your audience. Pose a dramatic question; it is the essential ingredient for maintaining audience attention. It is often posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.
The visual accompaniment...
Convincing 67% of the audience. This is because visual language facilitates the quick acquisition of knowledge in an intuitive way.Could it be said that images are the key to success? Evidently.
Apresentação Marketing Digital
CLARA MAGALHAES DE FARIA | Alunos AECA 2
Created on October 9, 2024
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Transcript
Advertising
Power, rules , manipulation, strategies, types and examples
Start
Clara Faria e Francisca OliveiraNº3 e Nº6
what is advertising?
Do any of you know?
Types of advertising
Radio advertising
Television advertising
Direct mail advertising
print advertising
POdcast advertising
Types of advertising
public service advertising
Outdoor advertising
display advertising
Social media advertising
1.
8.
Find the right message
All you´ve got is 3 seconds
2.
9.
Include a call to action
Strategiy strategy strategy
3.
10.
Test, measure and learn
Set goals and a target
4.
11.
Rules while advertising
Be Relevant
Choose the right channel
12.
5.
Don´t Exaggerate
Good stories never die
6.
13.
Brand brand brand
Have patience and stay optimistic
7.
Quality over quantity
Manipulation
Manipulation and Strategies
Strategy of distraction
Strategy of differing
Start problems to offer a solution
Adress public as children
Strategy of grradualness
Manipulation and Strategies
Use the emotion aspect instead of the reflection
Know people better than themselves
Keep people in ignorance and mediocrity
Strengh self-blame
Stimulate the acceptance of mediocrity
The Power of Advertising
Driving Sales and Revenue
Increasing Brand Awareness
+ INFO
+ INFO
Differentiating From Competitors
Building Trust and Credibility
+ INFO
+ INFO
Examples
+ info
+ info
Bibliography
https://www.linkedin.com/pulse/power-advertising-overcoming-fear-unlocking-business-growth-moroles
the end
Hope you like it
Contextualize your topic
Insert videos
Contextualize your topic
Insert videos
Contextualize your topic
A great title
Animation adds value to our content by helping us capture attention, hierarchize ideas, and ensure that our audience remembers the content. Do you feel that your text still lacks something? Add animation to captivate your audience. Pose a dramatic question; it is the essential ingredient for maintaining audience attention. It is often posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.
Contextualize your topic
A brilliant title
Visual accompaniment manages to convince 67% of the audience. This is because visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Evidently. Our brain is prepared to consume visual content. Some data: 90% of the information we process comes to us through sight and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.
Contextualize your topic
A brilliant title
Visual accompaniment manages to convince 67% of the audience. This is because visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Evidently. Our brain is prepared to consume visual content. Some data: 90% of the information we process comes to us through sight and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.
Contextualize your topic
A great title
Multimedia content is essential to achieve a WOW effect in your creations. Including background music, audio, or sound effects here… It always adds up!
'Your content is liked, but it engages much more if it is interactive'
Contextualize your topic
A brilliant title
Visual accompaniment manages to convince 67% of the audience. This is because visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Evidently. Our brain is prepared to consume visual content. Some data: 90% of the information we process comes to us through sight and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.
Contextualize your topic
A great title
Multimedia content is essential to achieve a WOW effect in your creations. Including background music, audio, or sound effects here… It always adds up!
'Your content is liked, but it engages much more if it is interactive'
Contextualize your topic
A great title
Animation adds value to our content by helping us capture attention, hierarchize ideas, and ensure that our audience remembers the content. Do you feel that your text still lacks something? Add animation to captivate your audience. Pose a dramatic question; it is the essential ingredient for maintaining audience attention. It is often posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.
The visual accompaniment...
Convincing 67% of the audience. This is because visual language facilitates the quick acquisition of knowledge in an intuitive way.Could it be said that images are the key to success? Evidently.