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Transcript

Visual Culture

JR (2017) Giant Picnic. Mexican-US border installation

Learning outcomes

Demonstrate knowledge and understanding in the process and contexts of interpreting visual material. Show an understanding and independent interpretation of the roles of both producer and viewer in visual communication. Apply research skills in the construction and presentation of a coherent discussion on topics relevant to the course material.

L01

L02

L03

session 1

portfolio development

week 7

session 1

portfolio development

week 7

Week 7 Session 1 Objectives:Portfolio Development 1) To develop visual analysis using the visual analysis framework. [Formal – Contextual - Conceptual]. 2) To identify the producers and the viewers of the image.3) To discuss ways of engaging and discussing an image’s context. 4) To have one-to-one tutorials for DRAFT submission Feedback.

session 1 objectives

notes to remember on the visual analysis framework

formal analysis

conceptual analysis

contextual analysis

visual analysis framework

This image illustrates the Visual Analysis Framework we are using for the VC portfolio. As you can see, every corner is essential to complete the anaysis; if one part is missing, the analysis is incomplete.

session 2

portfolio development

week 7

Week 7 Session 2 Objectives: Portfolio Development1) To develop visual analysis using the visual analysis framework. [Formal – Contextual - Conceptual]. 2) To identify the producers and the viewers of the image.3) To discuss ways of engaging and discussing an image’s context.4) To have one-to-one tutorials for DRAFT submission Feedback

session 2 objectives

session 3

art and visual culture analysis and discussion

1) To understand how forms of representation shape ideas. 2) To discuss how maps, images, and archives influence our perception of culture, society, and identity, and how global protests are reflected in artworks.

session 3 objectives

art and visual culture [context]

Medieval and Renaissance Visual Culture Before 1500, art was not just for display but a key tool of power, identity, and communication. Art represented the authority of the church, rulers, and individuals, appearing in ceremonies, coins, and other everyday items. Wealthy patrons commissioned art to showcase their status. This period highlights how art was a functional and cultural tool for society.

art and visual culture [examples]

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art and visual culture [context]

The modern understanding of art emerged through a distinction between "art" and "craft," where art is valued for its own sake, while craft serves a practical purpose. A significant shift in the 18th century grouped the "arts of design" with poetry and music, coining the term "fine arts" (beaux-arts).Monarchs, particularly Louis XIV of France, used art to justify and glorify their rule. Louis XIV's Palace of Versailles symbolised France's power, with every element reflecting the king's grandeur and military achievements.

art and visual culture [examples]

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art and visual culture [context]

The growing influence of trade and industry which created a middle class, influenced artistic development. Art gradually moved away from traditional functions (religious, decorative) and became valued for its own sake. However, by the 1800s, artists like Théodore Géricault and Eugène Delacroix used their work to engage with current events, such as in 'The Raft of the Medusa' and 'Liberty Leading the People', pioneering politically committed or "avant-garde" art.

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art and visual culture [context]

Early 20th Century Art Early 20th-century artists radically redefined painting, sculpture, and architecture. Movements like Cubism pushed art toward full abstraction, breaking from mimetic representation and incorporating everyday objects through collage and construction. Modern artists created challenging works that offered critical experiences, defending art's value in the face of mass consumption and dictatorial control.

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art and visual culture [context]

Marcel Duchamp and the Shift in Art Marcel Duchamp (1887–1968) moved beyond Cubism and redefined art by exploring puns, gender roles, and ordinary objects. He created "readymades": everyday objects he altered, challenging conventional notions of art. Duchamp questioned society's values and definitions by selecting mass-produced items and recontextualising them, aiming for works not necessarily seen as "art." Duchamp's ideas, influential in the late 1950s and 1960s, shifted art toward conceptualism, where the artist's designation of an object as art became central.

art and visual culture [examples]

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key takeaways

We have discussed art's shifting perceptions and definitions across time. Just as culture, art goes through constant transformations in both meaning and form. Artists work with their lived realities and, thus, illustrate and represent visually their cultural moment. The first part discussed the changing role of the artist and diverse types of art in the medieval and Renaissance periods. The second part outlined style issues when art and its consumption became increasingly part of the public sphere. The last part addressed how artists broke from conventions from 1850 to the present.

Maps

the influence of maps

The Impact of Maps on PerceptionOur understanding of the world evolves from personal experiences and education, forming unique mental maps that extend beyond local familiarity to a global perspective. While individual mental maps differ, they generally maintain recognizable outlines of countries and continents, such as the UK, Europe, Asia, and Africa. School maps, whether colourful or topographical, shape our perceptions. The presentation of borders and geographical features impacts how we visualize the world. Despite technological advancements and mapping systems, maps often distort size and shape, affecting our understanding of relative country sizes.

the influence of maps

the influence of maps

the influence of maps

Map Distortions and Geographic Perception Geographic Misrepresentation: Traditional maps distort the size and distance between countries, affecting our understanding of global geography.Example: Africa's width is significantly greater than Russia's, yet maps often depict them disproportionately.2D vs. 3D: Maps are 2D projections of the Earth's 3D sphere, leading to inevitable distortions in shape, size, and distance as one moves away from the equator.Awareness of Distortion: Recognizing these distortions is crucial for accurately appreciating the true dimensions and relationships of countries worldwide.

the influence of maps

other examples of maps

key takeaways

Be Critical When Viewing Maps Maps are a great tool for conveying an important message using minimal description. Still, they can also be a key part of false narratives or misleading information. As users of maps, we have a responsibility to look closely and ask basic questions before we interpret maps.Deceptive maps are often made not only on purpose but also by poor choices by the mapmakers. We are responsible for being critical and discerning before making decisions based on maps.